Recap Mtg
Attendees: VJ, CZ, Floria, Craig
-According to Craig, "performance went flat"
-craig has his own spreadsheet and texting app for his other location.
-According to Craig, the first two weeks of April CoolSculpting was ahead of last year. We aren't seeing a difference in lead volume though.
-Floria says leads don't seem "serious". They have a lot of no-shows.
-CZ asked how the leads are panning out with the other services. Floria says its just the CS really that is "off"
-Craig is disappointed that trusculpt isn't doing better. He found that there were very few trusculpt leads that are converting to trusculpt sales.
-Craig wonders is they should bring Emsculpt out to ARC to try it out since trusculpt didn't take off
-CZ suggested some text blasts
-CZ said he are turning trusculpt ads off
-Craig debates between bringing an emsculpt machine over to ARC or getting an emsculpt neo for it. CZ said we can market it either way.
-Craig thinks we are currently fighting against "consumer sentiment". He wants to bring the cost of lead acquisition down. He want to "hone it in" a little bit with other approaches.
Currently spending 5k a month for CS, missing about 13% of the market due to budget? He suggests raising it to 5500. I let hector know.
-Floria says microneedling is doing well. Summer is approaching and its a less popular time for that treatment.
-Craig wants to run expanded ad copy for "summer safe procedures" because their RF microneedling can be done in the summer.
-decided to leave Secret budget as is
-Ultherapy spent 1k in budget last month
-Craig says botox and dermal fillers are "flat" as well
-will track better in HL, assigning values to leads.
-4 packages up on website by tomorrow https://www.advancedrejuvenationcenters.com/specials/
-everbody's site <-- CRaig wants the site to be nicer like this one. I said we can incorporate some of those design elements into the existing site and do an update. That Chris would follow up with him regarding pricing for this.
-UPDATE SPECIALS PAGE<-- VJ. Floria says she will email specials today if possible. Discussed a mothers day text blast for tomorrow if they can get the info to me by tonight.
- wants categories in footer cleaned up. they're also currently redirecting to blank pages. I will task to team
-According to Craig, "performance went flat"
-craig has his own spreadsheet and texting app for his other location.
-According to Craig, the first two weeks of April CoolSculpting was ahead of last year. We aren't seeing a difference in lead volume though.
-Floria says leads don't seem "serious". They have a lot of no-shows.
-CZ asked how the leads are panning out with the other services. Floria says its just the CS really that is "off"
-Craig is disappointed that trusculpt isn't doing better. He found that there were very few trusculpt leads that are converting to trusculpt sales.
-Craig wonders is they should bring Emsculpt out to ARC to try it out since trusculpt didn't take off
-CZ suggested some text blasts
-CZ said he are turning trusculpt ads off
-Craig debates between bringing an emsculpt machine over to ARC or getting an emsculpt neo for it. CZ said we can market it either way.
-Craig thinks we are currently fighting against "consumer sentiment". He wants to bring the cost of lead acquisition down. He want to "hone it in" a little bit with other approaches.
Currently spending 5k a month for CS, missing about 13% of the market due to budget? He suggests raising it to 5500. I let hector know.
-Floria says microneedling is doing well. Summer is approaching and its a less popular time for that treatment.
-Craig wants to run expanded ad copy for "summer safe procedures" because their RF microneedling can be done in the summer.
-decided to leave Secret budget as is
-Ultherapy spent 1k in budget last month
-Craig says botox and dermal fillers are "flat" as well
-will track better in HL, assigning values to leads.
-4 packages up on website by tomorrow https://www.advancedrejuvenationcenters.com/specials/
-everbody's site <-- CRaig wants the site to be nicer like this one. I said we can incorporate some of those design elements into the existing site and do an update. That Chris would follow up with him regarding pricing for this.
-UPDATE SPECIALS PAGE<-- VJ. Floria says she will email specials today if possible. Discussed a mothers day text blast for tomorrow if they can get the info to me by tonight.
- wants categories in footer cleaned up. they're also currently redirecting to blank pages. I will task to team