❏ GBP Access
- Notes
-
Gain access to google business profile OR set it up and gain access after postcard verification arrives to client to claim the account.
- Claim the profile.
- Select the primary category (be specific) & set secondary categories as needed.
- Mark off OR set appropriate attributes.
- Input meticulous contact information & hours of operations (including regular and holiday hours).
- Make sure that both business name and address exactly match other listings across the website. (i.e. using ‘St’ vs ‘Street’)
- Set up messaging ability.
- Set up tracking with UTM tools:
- Link with Google Analytics to the website (soon to be GA4 in July 2023)
- Link with Agency Analytics to the website
- Bright and Local