Altman Aesthetic Center Med Spa - www.altmanspa.com - Katharine

Micro Website Development * Website Development & Design * Digital Marketing Set Up * Digital Marketing Monthly Management Service * Digital Marketing Monthly Management Service * (2 locations)

Unique Breast Augmentation page

Assigned to
Kamie Allen, Content Manager Kamie A.
Notes
Hi Kamie Allen, Content Manager Kamie can we work on a breast augmentation page for this client: 
https://go.altmanaestheticscenter.com/breast-aug/

We're using demo content meanwhile. The doc really wants to personalized the page. 

Here are all of the details on how he performs breast augmentations:

Patient comes in for an evaluation and is seen by Dr. Altman personally. They are examined. Desires are established. Reasonable expectations are set, good size and fit for the patient, both for aesthetics and for life. Consultations take up to 1 hour. 97% closure rate of people that come in and go through with the surgery. 

Day of surgery Surgery - discuss size again, go over implant size. In the operating room, Dr. Altman positions client in a way that their arms are down by the side, this makes it less painful. Typically, doctors have women's arms outstretched in a 90-degree angle. This position creates more tension and leads to more pain. With the arms relaxed down by the side, the muscle is relaxed. By using this position, the procedure is more comfortable and less to no post-operative discomfort is experienced. Dr. Altman coined his surgery as the no-downtime breast augmentation. 

Always use a dual-plane technique. The breast tissue is elevated for a short distance before creating the submuscular pocket for the implant. This enables the breast to be more full at the bottom than at the top. This results in a much more natural appearance and feeling. 

Once the pocket is created, the implant is placed using a no-touch technique. This results in less risk of infection or development of scar tissue (capsular contracture). After the procedure, the incision is meticulously closed using two layers of absorbable suture and then covered with a surgical adhesive so that the patient can shower within 24 hours. This is called the no-downtime breast augmentation because you can wear your normal underwire bra within 24 hours, return to work within 48 hours (for non-physical job), and there is no need for narcotic pain medication. The actual surgery (or procedure itself) lasts 30 to 45 minutes. This means less anesthesia, less chance of bleeding, and less pain. Ultimately less grogginess and fatigue throughout the remainder of the day.  Mild swelling will usually resolve within 1 to 2 weeks. Stitches are absorbable. If you work out regularly, most patients can resume normal exercise within 2 weeks, however they cannot perform chest exercises until cleared by Dr. Altman. 

- all stitches are absorbable. no need to come out 
- incision site is covered with surgical glue so you can shower within 24 hours. you can wash hair and put hands above head within 24 hours. you can wear an underwire bra within 24 hours. 
- smooth round implants in different profiles to accommodate different desires and shapes. no teardrop or textured.
 
Dr. Altman uses techniques that he has developed over 20 years of practice, resulting in less downtime and possibility to return to work within 48 hours for a nonphysical job. 

Don't say clinic, say office. Patients come from all over the country to see Dr. Altham to receive the no-downtime breast augmentation.

Comments & Events

Kamie Allen, Content Manager
Ivonne Ackerman, Medstar Ivonne  thank you so much for all of the details and notes!! This makes it so easy to create a good, useful and unique page for the client!!
Ivonne Ackerman, Medstar awesome thanks!
Ivonne Ackerman, Medstar awesome thanks!
Kamie Allen, Content Manager
Ivonne Ackerman, Medstar Ivonne Vania J, Medstar Vania  finishing this one up today and want to ask for posterity if it is safe to say he is located in NYC. I see he has 4 total locations but NYC is the biggest market. Just want to make sure he didn't explicitly want to target one location over the other. Thanks so much!!
Kamie Allen, Content Manager
Brittany Redding, Digital Marketing Manager at Medstar Brittany could you edit this page in the meantime while I wait on location specifics. Ivonne Ackerman, Medstar Ivonne Vania J, Medstar Vania  I also had a few questions which I commented on in the doc about specific things Dr. Altman might like to include or exclude. Thanks team!!
Ivonne Ackerman, Medstar
Kamie Allen, Content Manager Kamie  please drop and I will take a look. 
Brittany Redding, Digital Marketing Manager at Medstar
Kamie Allen, Content Manager Kamie Ivonne Ackerman, Medstar Ivonne  I have edited this document. Let me know when the content is finalized and I will check it again. 
Brittany Redding, Digital Marketing Manager at Medstar
Kamie Allen, Content Manager Kamie  Ivonne added her comments to the document. Please make adjustments and let me know when it's ready. 
Kamie Allen, Content Manager
Brittany Redding, Digital Marketing Manager at Medstar Brittany  edited!
Brittany Redding, Digital Marketing Manager at Medstar sent to dev
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.