Always Beautiful - www.alwaysbeautiful.net - πŸ”΄ SEO client πŸ”΄ - Judi & Chris

www.alwaysbeautiful.net - This is for a client who already has a website we can use that we just need to optimize.

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Hector M.
I saw the task Paige, thank you. >> I have tagged Shane and I am seeing that the campaign has only spent $33.43 thus far
Paige M.
Shane Quast Shane
 - I made this a task as well but wanted to place here to show urgency. 
Paige M.
Shane Quast Shane
please note Chris restarted Google Ads for $5000 a month on Google Ads for CoolSculpting.
Hector Mota Hector
FYI Also note Chris needs to confirm don't overspend the budget since it's starting now. Can you please ensure this $5000 can last until 2/29? 
Hector M.
Thank you Paige. I have updated the sheets and added to my list. 
Paige M.
FYI
Shane Quast Shane
and
Hector Mota Hector
 chris turned back on the MS CS ELITE on Meta
Ivonne A.
Kylie Nyseth Kylie
 Yes. Good question!
Kylie N.
Ivonne Ackerman Ivonne
 Are they still part of the Co-op for CoolSculpting content until they find a provider?
Hector M.
As soon as that happens, I will create a task for us to let you know... 
Hector M.
Shane, I mentioned to you in the task that the client is waiting until they get their new CS provider. 
Ivonne A.
Shane Quast Shane
  We'll let you know when we turn them back on because we don't know when that will be. thank you! 
Shane Q.
Chris Zelig Chris
 Paused Facebook. Can I get a task for how long this should stay off please? 
Hector M.
Awesome Isaac. Thank you... 
Isaac K.
Hector Mota Hector
  - Increased the spam filter level.
Isaac K.
Hector Mota Hector
 - Sure. Will check for the spams.
Hector M.
I tested both Pop up and side forms... both are working.. 
Hector M.
Isaac Klausnser Isaac
 I am seeing a bunch of spam coming in from different places.. and even Russian. 
Can you please place a filter to stop these miscreants?
Thank you. 
Hector M.
Hector M.
Hector M.
Shane Quast Shane
 I also tested the CS LP and I see the lead populating on the leadsheet correctly and going to the confirmation page... 
Isaac K.
I just test and got redirected to the thank you page successfully.
Isaac K.
Shane Quast Shane
 - What error you are seeing?
Shane Q.
Hector Mota Hector
Isaac Klausnser Isaac
The form on this page https://www.alwaysbeautiful.net/coolsculpting-denver/ doesn't appear to go to a confirmation page anymore. Conversion tracking won't work until this is resolved. 
Come to the CoolClinic at Always Beautiful to experience the best CoolSculpting in Denver! With CoolSculpting Elite, see better r…
Alyssa W.
Shane Quast Shane
you mentioned this on the 14th of September in this comment: Campfire - Always Beautiful - www.alwaysbeautiful.net - πŸ”΄ SEO client πŸ”΄ - VJ I thought you made the change then. I'll create a task. SEO team knows not to make changes going forward. 
Shane Q.
It looks like the CS landing page was changed w/out my knowledge. 
OLD LP: https://www.alwaysbeautiful.net/coolsculpting-aurora/

New LP: https://www.alwaysbeautiful.net/coolsculpting-denver/
Alyssa W.
Elizabeth Ruffa Elizabeth
this seems to have been resolved. Everything looks to be back up. Maybe
Isaac Klausnser Isaac
was already on it.
Elizabeth R.
Elizabeth R.
Hi team, I'm getting this 404 error when trying to access the website
Kylie N.
Thank you! 
Kylie N.
That sounds great - I will be sure to tag one of you in any URL changes before they happen on the SEO side.
Alyssa W.
Hey team, there seems to be a communication gap between SEO and Ads relating to Web Dev. If URLs are being changed on service pages for SEO please check with Hector, Myself, or the CSM to check if ads are running first. Shane verified that we can place 301 redirects before informing him, but we still need to inform him and Hector.
Kylie N.
Hector Mota Hector
 Yes I have in my notes that we redirected the URL. If it's redirected properly, would it matter that the URL changes? There is some disconnect with changing URLs in general, like what's happening with Blue Water Spa as their site switched over, that seems like a step is being missed or something and these redirects aren't going through..?
Hector M.
Thank you
Hector M.
Kylie Nyseth Kylie
 can you please verify for certain whether or not we did change the URL? 
Hector M.
I just don't understand how we can keep changing urls for clients which we are running ads to - without Shane and me being notified. 
This is not good... clients are losing money over this.. 
Kylie N.
I believe we did change this as part of SEO, which means it was not redirected correctly
Alyssa W.
I couldn't find a task about the change. Maybe the client did indeed change it without notice.
Vania J Vania
 unsure if you know anything about this. 
Kamie A.
Kylie Nyseth Kylie
 was this changed?
Brittany R.
Kamie Allen Kamie
Kylie Nyseth Kylie
 Did we change this URL as part of SEO?
Shane Q.
Tracking issue on this account is due to the client changing the landing page with no notice. OLD LP: https://www.alwaysbeautiful.net/coolsculpting-aurora/

New LP: https://www.alwaysbeautiful.net/coolsculpting-denver/
Ivonne A.
Shane Quast Shane
, Chris says he'll go over the boundaries in the ad meeting. 
Shane Q.
Yeah, we literally need to draw boundries. 
Hector M.
How are we going to split the pie???
whitney.zelig@gmail.com
Not sure how to do this- I trust you
Shane Quast Shane
 the most?
Vania J.
whitney.zelig@gmail.com whitney.zelig@gmail.com
 just making sure you saw this. Let me know how I can help. ^^
Hector M.
Sounds good. But it will be easier said than done. WZ... we need to run that by Chris so you two can decide who gets what... 
Shane Q.
someone has to pick who gets what area and minimize geographic overlap. 
Hector M.
So what do you suggest we do for areas where we have multiple clients running the same ads Shane?
Shane Q.
Yeah, we're doing it to ourselves. 
whitney.zelig@gmail.com
oh boy yep those are all our worst performing accounts
Shane Q.
Shane Q.
We're driving up the cost by having multiple accounts in the same area. These are the auction insights
whitney.zelig@gmail.com
google CS ads
whitney.zelig@gmail.com
Shane Quast Shane
 any suggestions? this CPC is outrageous! 
Shane Q.
Facebook does decent for them. They have a very low budget. Traffic on search is insanely expensive in that market. We have the problem where we are driving up the cost of our own traffic. 
whitney.zelig@gmail.com
Hmm ok. We have a meeting with him in 45 min. any input besides crazy expensive market?
Shane Q.
No, we have the sitting/standing creative running
whitney.zelig@gmail.com
I mean for the whole month of September
Shane Quast Shane
 - we definitely paused facebook correct?
Shane Q.
We're live here. It's just a crazy expensive market. Clicks are >$10. 
whitney.zelig@gmail.com
Hey
Shane Quast Shane
 client is complaining of slow leads- did we pause these ads at any certain time due to elite fiasco? i am looking in my notes and I'm not certain
Shane Q.
Biggest concern is that CPA spiked 24% month/month. I made some changes last week that should help. 
Shane Q.
Also, AOB is still in this market mucking things up
Shane Q.
Shane Q.
Sort of. I can look at overlap rate. We certainly have a lot of our own accounts competing against one another, which is not ideal. 
whitney.zelig@gmail.com
Shane Quast Shane
Alyssa Workman Alyssa
 - shane this market looks pretty expensive for a lead- is it because we have so many clients running in the same market and it's more competitive than our other markets?
whitney.zelig@gmail.com
Thanks I let the client know.
Shane Q.
Yeah, I'll get it going. We used clickcease for quite some time on their account. You can let them know that IF AOB was doing that, they are likely blocked. 
Chris Z.
Shane Quast Shane
- can we reinstall clickcease add it to Skinney and some of our top spending clients. U can bill us for the software cost
whitney.zelig@gmail.com
apparently they heard a rumor that kathy from AOB has just been clicking their ads
whitney.zelig@gmail.com
Shane Quast Shane
 the client called asking what protocols we have in place to block competitor clicks?
Shane Q.
πŸ‘
whitney.zelig@gmail.com
Do what you can please
Shane Quast Shane
 
Shane Q.
Numbers are pretty comparable last 14-days vs 14 prior. I can probably recombine the campaigns and get better results though
Hector M.
Yes, their cost per conversion is almost at $500 per... more than double from last week. 
whitney.zelig@gmail.com
any insight into how we can make these campaigns perform better
Shane Quast Shane
 ?
Hector M.
πŸ‘
Shane Q.
No, I'm making some changes to account structure. 
Hector M.
Shane, client IS LOST BUDGET has continued to rise the past 3 weeks. It is at 71.48% 
Should we be concerned?
Shane Q.
I updated the link as well. 
Hector M.
Shane Quast Shane
 the page has a 301 added so no need to worry. 
Hector M.
I will have Isaac add a 301 to that page anyway... just in case. 
whitney.zelig@gmail.com
Oh boy. is it updated now? I'm also going to really amp up this page
Shane Quast Shane
 
Shane Q.
I guess it got moved and no one told us
Shane Q.
No, this was the page we were driving traffic to https://www.alwaysbeautiful.net/treatments/botox/
Hector M.
if so, I am seeing it perfectly. 
Hector M.
Shane, do you mean this page? 
https://www.alwaysbeautiful.net/botox/
Shane Q.
I'm getting a 404 error on this client's botox page
whitney.zelig@gmail.com
thx shane and hector for figuring this out
Hector M.
Shane Quast Shane
 I just tested the pop up and side form. I see the spinning. I will have Isaac look into it. 
whitney.zelig@gmail.com
im also getting you a UGC video
Shane Q.
Hector Mota Hector
 Can you check the botox form for this site? The CPA is terrible. I tried to test the form myself, it just "spun" for over a minute and never submitted. 
Shane Q.
It doesn't look like it, but conversions are few and far between. I just made a change to see if I can get things sped up. 
whitney.zelig@gmail.com
Shane Quast Shane
 conversions broken on CS google ads?
whitney.zelig@gmail.com
πŸ’ͺ
Shane Q.
Live!
whitney.zelig@gmail.com
or "keep on pause"
whitney.zelig@gmail.com
Just hold off on Cooltone as they haven't gotten it yet
Hector M.
Shane, you are good to go on Google ads. 
thank you. 
Shane Q.
Ok, am I good to push ads live?
whitney.zelig@gmail.com
Google ads. OOOps. Maybe I should consult with you before I start pushing buttons
Shane Quast Shane
?
As for FB for always beautiful we are still waiting for access. It's been a mess. AND I will have new creatives for you tonight. Hang tight.
Shane Q.
Google is ready to go live!
Shane Q.
What are we live on? Still working on conversion tracking for Google. 
Hector M.
πŸ’ͺ
Hector M.
Yeyyyy we are live!!! 
whitney.zelig@gmail.com
turned coolsculpting ads on. we are live! thx team