Melissa   we need to help doc expand their ad copy. So we need to write more about Holisitic and naturopathic medicine. More headlines and descriptions

We also need a new set for infertility. The ad copy should reflect an alternative to using the IVF.

Then we need unique ad copy for people searching for an alternative to the following conditions.

Hashimototos (same as hypotheriod)
Leaky Gut,
SIBO
PCOS
Fibroids

Below are some notes



Shane - the client wants to beef up their wellness campaign. Currently, we are spending 1k on it and the doc wants to expand it to 3K. 2K will be spent on people that are looking for a homeopathic doctor, natural medicine, alternative fertility doctor. We can mix some of the ad copy for holistic medicine, holistic doctor, etc. but the fertility part will need its own ad copy. Melissa will provide id. The doctor made a sheet here with more info - The landing page for both will be https://www.amarihealth.com/

Here are some of the keywords:

Holistic Medicine
Holistic Doctor
Functional Medicine
Functional Medicine Doctor
Integrative Medicine
Integrative Medicine Doctor
Homeopathic Medicine
Homeopathic Doctor
Natural Medicine
Natural Medicine Doctor
Natural Doctor
Holistic Nutritionist
Natural Fertility Medicine
Natural Fertility Doctor
Holistic Fertility Medicine
Holistic Fertility Doctor
Natural Infertility Medicine
Natural Infertility Doctor
Holistic Infertility Medicine
Holistic Infertility Doctor



The other 1k will be dedicated to people who are looking for an alternative to conditions they have that we are trying to direct them to the doctor for. We will need unique ad copy for each one of these. 

Hashimototos (same as hypotheriod)
Leaky Gut, 
SIBO
PCOS
Fibroids