Angel Aesthetics Medspa - www.aamedspas.com - KJ

Prepaid CYNOsure deal client -

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah
Notes

Platform - Meta
Service - Laser Facials (Enlighten by Cutera + Fotona Dynamis Pro) 
Special - 25% off *Discount off of a 3+ treatment package. New client promo only. Cannot be combined with any other offers.
Reference site - https://aamedspas.com/services/fotona-dynamis-pro/
Competitors Map (40 miles minimum): No competitors within 40 miles 
Design Notes, etc: N/a 
 
Platform - Meta
Service - Semaglutide
Special - $50 off New Client Promo *New client promo only. Cannot be combined with any other offers.
Reference site - No existing semaglutide page on their website.
Competitors Map (40 miles minimum): No competitors within 40 miles 
Design Notes, etc: N/a 


Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  tagging you in case you didn't receive the notification. Thank you!
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Vania J, Medstar Vania Kimia Janesar, Medstar Kimia  Can you help clarify the laser ads? I see they have two different lasers. Are we focusing more on a specific treatment? I looked on their Instagram and there are some videos that say Fontana 4D and 6D. Will those work?
Ivonne Ackerman, Medstar
Hannah, Client Success Manager at Medstar Hannah can you please create Meta ad copy + graphic blurbs for Laser Facials? Then let's give Roan the current Laser Facials graphics (canva links) so she can duplicate them and adjust offer + blurbs to these types of Laser Facials. The ones we have are other devices. 
Brittany Redding, Digital Marketing Manager at Medstar
Kimia Janesar, Medstar Kimia Vania J, Medstar Vania  Retagging you in my question above so I can get these videos tasked out. Thank you!
Kimia Janesar, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Hi Brittany! From my understanding, we are keeping it general. This is a prepaid Cynosure Potenza deal but we are not marketing Potenza. So keeping it general like "Laser Facials" then listing the treatments might be the best option. Does this help answer your question? 
Alyssa Workman, Medstar Thank you!
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany - I wanted to run this by you. Two eyes are better than 1. Any feedback?

Meta Ad Copy:
Headline: 25% Off Laser Facial
 
Get glowing with Laser Facials at Angelaestheticspa.com. Our advanced treatments help combat signs of aging, shrink pore size, and fade pigmentation, leaving skin refreshed, renewed, and radiant.

Benefits of the Laser Facial
Minimize lines + wrinkles
Improve skin tone + texture
Firm + tighten skin
Treat hyperpigmentation + sun damage 
Reduce acne scars
Non-invasive 
Minimal downtime 

Experience skin rejuvenation and renewal with Laser Facial treatments. Book now and get 25% off the package of 3+ treatments. 
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah We can't say "you" or "your"

Let's change the first part to 

"Get glowing with Laser Facials at Angelaestheticspa.com. Our advanced treatments help combat signs of aging, shrink pore size, and fade pigmentation, leaving skin refreshed, renewed, and radiant. 

Move firm + tighten to the 3rd one on the list of benefits
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Thank you! I have updated it above. Do we send it to Chris for approval?
Ivonne Ackerman, Medstar Looks good!
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  No. That's just Google ad copy. You and I can approve Meta ad copy. 
Hannah, Client Success Manager at Medstar Perfect🙌
Brittany Redding, Digital Marketing Manager at Medstar
Kimia Janesar, Medstar Kimia  These creatives are ready to go
Kimia Janesar, Medstar Thank you<3
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany for the graphics lets not include the disclaimer. Can u please switch them out?

Hannah, Client Success Manager at Medstar Hannah and Brittany Redding, Digital Marketing Manager at Medstar Brittany  remind me to tell you when we remove and when we leave it.
Hannah, Client Success Manager at Medstar Updated
Kimia Janesar, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  Once the microsite is complete I will pass creatives over to hector. Thanks! 
Hannah, Client Success Manager at Medstar
Hannah completed this to-do.