✔ Create Facebook/IG Ad creatives (if needed) - (CSM)
Completed by Hannah
- Assigned to
-
Brittany R.
Hannah
- Notes
-
Platform - MetaService - Laser Facials (Enlighten by Cutera + Fotona Dynamis Pro)Special - 25% off *Discount off of a 3+ treatment package. New client promo only. Cannot be combined with any other offers.
Reference site - https://aamedspas.com/services/fotona-dynamis-pro/
Competitors Map (40 miles minimum): No competitors within 40 miles
Design Notes, etc: N/a
Platform - MetaService - SemaglutideSpecial - $50 off New Client Promo *New client promo only. Cannot be combined with any other offers.
Reference site - No existing semaglutide page on their website.
Competitors Map (40 miles minimum): No competitors within 40 miles
Design Notes, etc: N/a
Resource: AD Copy Examples
--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'
Meta Ad Copy:
Headline: 25% Off Laser Facial
Get glowing with Laser Facials at Angelaestheticspa.com. Our advanced treatments help combat signs of aging, shrink pore size, and fade pigmentation, leaving skin refreshed, renewed, and radiant.
Benefits of the Laser Facial
Minimize lines + wrinkles
Improve skin tone + texture
Firm + tighten skin
Treat hyperpigmentation + sun damage
Reduce acne scars
Non-invasive
Minimal downtime
Let's change the first part to
"Get glowing with Laser Facials at Angelaestheticspa.com. Our advanced treatments help combat signs of aging, shrink pore size, and fade pigmentation, leaving skin refreshed, renewed, and radiant.
Move firm + tighten to the 3rd one on the list of benefits