Apex Dermatology - www.apexskin.com - EC

Micro Website Development • CoolSculpting Digital Marketing Set Up • Digital Marketing Monthly Management Service •

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Emily
Shane Quast Shane
 yes please 
Shane Q.
Should I stop work? 
Hector M.
I know.. they are no longer a client... Shane
Shane Q.
Google is paused because the verification deadline has passed.
Hector M.
thanks 
Hector M.
I cannot do certain things now to verify the account since Chris MCC is not ADMIN.. 
Hector M.
Shane Quast Shane
Can you please add Mymedstarmedia.com as ADMIN to this Apex Dermatology new account 256-821-3496 Google ads account ??
Hector M.
Apex Dermatology new account 256-821-3496 has now been moved to our Main MCC
Hector M.
Working on it now.. 
Shane Q.
Hector Mota Hector
we can move the new Google account to our MCC 256-821-3496
Hector M.
You're welcome Shane.
Ivonne Ackerman Ivonne
 waiting on you to let us know which campaigns you would like to be included in the consolidate one. 
Shane Q.
Thank you
Hector Mota Hector
 !
Hector M.
Ivonne Ackerman Ivonne
 what campaigns are we moving into a consolidated one? I would like to create a task for Shane for record keeping purposes, accuracy... thank you.
Ivonne A.
Shane Quast Shane
 can we move this into a consolidated campaign please? 
Shane Q.
Notes on performance of Emsculpt NEO in this account. Their daily budget is ~$50 and the avg CPC is ~$25. They can only afford about 2 clicks/day. I cannot make any improvements with a budget this restrictive. They need more budget or consolidated campaigns. 
Shane Q.
🙏 Thank you
Hector Mota Hector
 !
Hector M.
Payment issue has finally been resolved... Google ads are back on now. 
Hector M.
Only able to make one direct payment for $500... still 1K plus balance... payments being declined.. sent team email to see if we contact the client... 
Hector M.
Shane Quast Shane
are you referring to Google ads? If so, I am aware. I have been making manual payments the past few days.... 
Shane Q.
Hector Mota Hector
 payment issue in the account
Shane Q.
Ok. Hopefully this fixes the issue with the really low volume of conversions
Ivonne A.
I believe Isaac fixed this already. 
Shane Q.
It's just Apex. 
Hector M.
I will ask Isaac
Hector M.
I do not believe we have the power to change how soon a GTM fires... that is done automatically...I presume. Unless I am wrong.. 
Hector M.
Is this only for Apex dermatology or in general?
Shane Q.
After I submitted a lead form test, it went to the correct confirmation page. However, it took more than 8 seconds for the conversion event to fire when I tested it in GTM. It's possible that users are exiting the site before GTM fires, which means the conversion tags are not firing. If the conversion tags do not fire, Google Ads doesn't record a conversion event and it has no success events to optimize for. So it never gets any better. Can we look into how GTM is implemented on this site and get it to fire sooner? 
Shane Q.
Hector Mota Hector
Vania J Vania
whitney.zelig@gmail.com whitney.zelig@gmail.com
 I think I may have figured something out with the CS campaigns in this account.
Hector M.
the issues going on right now on Meta have to do with 3 things. 
1 - all of the changes they are making from FB to Meta
2 - FB is making changes to their algorithm since they are trying to comply with Apple's security measures and lawsuits filed - and won - in several countries. 
3 - There is a glitch in their system, they are transitioning to new teams and these people have no idea what they are doing. 
Hector M.
No Vania... this has nothing to do with what is going on. That 2 step is only security measures both Google and FB are implementing. 
Vania J.
btw I saw that every person on our team in the Meta acct and every user associated with each individual acct now needs to have 2-step verification enabled or the accounts get restricted until it is done. I had 2-step enabled on my personal acct but for some reason FB had me redo the setup and then my restriction was lifted. Could this have anything to do with some of the issues?
Hector M.
I will take that bet... I read an article yesterday that employees are very upset with Mark Zucks and the Meta changes. This quarter, they are set to lose money for only the 2nd time in their entire history. 
whitney.zelig@gmail.com
Who wants to make bets that meta goes down in 5-10 years ? 
Hector M.
I wonder if they are doing this to inflate their accounts numbers - ie forcing people to make new ones ... 
Shane Q.
Boston Direct went down today. I'm trying to see what I can learn. But this is going to happen to every account and currently we have no way to remedy 
Hector M.
FB is getting ridiculous. There are dozens of accounts that we cannot even get a hearing or review for. 
whitney.zelig@gmail.com
FB is still not letting us verified 
Shane Quast Shane
 
Hector M.
If she submitted the ID on Friday, we should be seeing Shane get some activity by the end of the week. That's what happened with Riverside Medical after I submitted their ID for them. 
whitney.zelig@gmail.com
any luck on this
Shane Quast Shane
 
Shane Q.
👍
Sydney M.
She submitted the ID on Friday so hopefully it will be fixed soon.
Shane Q.
They're being rejected because they need to do identity verification. 
Sydney M.
Text from client:

Good afternoon! Are you able to jump on a call today? Just trying to get some clarification about the Facebook issue. Was the reason Facebook ads were getting rejected because of the content of the ads? Our marketing team is concerned because it’s now impacting our ability to post any general derm ads and they are thinking it’s on us.

Shane Quast Shane
any thoughts on as to what could be going on here?
Hector M.
Apex is good to go for now... 
Vania J.
LOL apex's finance director always seems confusled to me 
Sydney M.
I'm praying it's actually fixed this time!
Sydney M.
Erin texted me this morning and asked if they are good now. Waiting to hear back from
Hector Mota Hector
. If they are still off, then yes, I'll need that number...and a glass of wine lol
Vania J.
Sydney Metz Sydney
 let me know if you still need the finance director's number
Sydney M.
I have told her this multiple times. She just keeps telling me she will talk to their finance director and then nothing changes.   
Hector M.
The payment method needs to be verified. 
Hector M.
I made a direct payment yesterday of the full amount and it went through. But Google still won't turn on ads. 
Hector M.
Google ads are off as well... 
Sydney M.
I will let Erin know. Thank you!
Shane Q.
Facebook ads still off to payment issue
Sydney M.
So once they verify, the card can be charged?
Sydney M.
*sigh* I'll reach out
Sydney M.
I'm going to go play in traffic. 😭
Hector M.
It seems the CC they added cannot be charged,,
Sydney Metz Sydney
 
Hector M.
the account is paused again.. the payment method needs to be verified..
Hector M.
Celebrations were premature on our part... 
Sydney M.
YAY
Alyssa W.
🎉
Hector M.
Hector M.
thank you
Hector M.
I am seeing it fine now. 
Hector M.
Payment method has been updated and fixed. 
Sydney M.
Can someone walk her through this on the phone? I don't know why it's not working
Sydney M.
Im so confussed  
Alyssa W.
Sydney M.
Alyssa Workman Alyssa
 any update here?
Alyssa W.
Maybe it will take some time to update but still showing as "New form of payment required" will check tomorrow...maybe Hector can confirm the card, I do not have access to check.
Sydney M.
should be a card ending in 9238
Sydney M.
She just texted me and said ruth updated the card.
Vania J.
nevermind lol
Alyssa W.
I just saw "New form of Payment required".....on Google
Sydney M.
Thank GOD!
Vania J.
Sydney Metz Sydney
 we're good now
Sydney M.
My goal now is to get her on a zoom call and get everything taken care of
Vania J.
aaaaaaand she still hasn't paid her 3 outstanding invoices so if you do manage to get a card please let me know.
Sydney M.
Ugh. Trying again 
Hector M.
It has not... 
Sydney M.
According to the client, this has not been updated!
Sydney M. From Erin
Sydney M.
Sydney M.
reaching out again 
Alyssa W.
Still down
Sydney Metz Sydney
 
Sydney M.
still down?!
Sydney M.
I was able to get her on the phone on Friday morning and she said she was on it. 
Hector M.
Did you get in touch with Erin? The ads are down still...
Hector M.
Hector M.
Super
Sydney Metz Sydney
 how are you??? 
Sydney M.
Erin is working on updating the CC 
Sydney M.
ok! i'll try calling. was an email sent?
Hector M.
or they can update the CC themselves... 
Hector M.
We need a new CC... and to be added as payment user... or given admin access so we can add the new form of payment
Sydney M.
gotcha. What action is needed from the client? I'll give her a call
Hector M.
but the CC on file still has issues. Because we do not have sufficient admin account access, I cannot edit payment methods so the ads are still off
Hector M.
Okay super
Sydney Metz Sydney
... so I managed to make a direct payment of the balance owed on Google  
Sydney M.
She gets back on tuesday. Unless you want to try Ruth
Hector M.
Okay.. So I wont send them an email.. 
Sydney M.
Erin, the main point of contact is out of town.
Vania J Vania
 has been trying to get ahold of her
Hector M.
Sydney Metz Sydney
 
Hector M.
whitney.zelig@gmail.com whitney.zelig@gmail.com
Shane Quast Shane
 
The ads are down... they have a payment issue. Auto payments and manual payments are not going through. 
whitney.zelig@gmail.com
nice job detective
Sydney Metz Sydney
 . DS! 
Vania J.
you are welcome :)
Sydney M.
UPDATE- Apex problem solved! It turns out, that the company that runs their Derm ads used the CS forwarding number (440-745-4217) on their Derm ads.😬 How they got the number is a mystery considering we don't have that number listed anywhere. The working theory is they submitted a fake lead on our micro-site and used the number that texted them. Thanks everyone for your help! 
Isaac K.
Sydney Metz Sydney
- I just checked and confirm. All looks good in their GHL account.
Sydney M.
The CS line is 440-443-0340
Sydney M.
Shane Quast Shane
whitney.zelig@gmail.com whitney.zelig@gmail.com
any update on this?
Isaac Klausnser Isaac
 any chance this could be an HL issue?
Sydney M.
Shane Quast Shane
whitney.zelig@gmail.com whitney.zelig@gmail.com
 This client is complaining that they are getting dermatology leads via high-level. Can we look into this further? 
Sydney M.
Thank you so much! :)
Isaac K.
Sydney Metz Sydney
- DONE
Sydney M.
Just the lead sheet issue.
Isaac Klausnser Isaac
can you please change the "lead service type" to read canton?
Hector M.
Unless they are getting residual leads from Medina...as it was changed???
Hector M.
Then that would be on targeting.. not the leadsheet...
Shane Quast Shane
?????\\
Sydney M.
The client says they are getting Medina leads
Hector M.
Isaac just needs to change the location on the settings I am guessing. 
Shane Q.
👍
Hector M.
As long as the targeting is fine.. 
Hector M.
Well the lead service type is something that is added to all leadsheets. If Shane says it's okay and that the campaigns are fine, then we are good to go. 
Shane Q.
This isn't somethign that is coming from me. I have no idea what the "lead service type" field is. That might be an Isaac issue? 
Sydney M.
yes!
Hector M.
Sydney Metz Sydney
 can you please post this on the FB task and tag me and Shane... ????
Sydney M.
Hector Mota Hector
 any idea as to what is going on here?
Sydney M.
Sydney M.
Sydney M.
Hey Team, as we know, the Medina location was changed to Canton, if you look at the lead sheet, some FB leads "lead service type" say "APEX Dermatology - Coolsculpting Medina" but the source is Canton LP/FB ad. I looked at FB and it looks like it says Canton, so I'm not sure what is happening here. 
whitney.zelig@gmail.com
I don't think we have a choice, especially with circumventing events
Hector M.
Shane.. this is our  pet peeve... ads accounts with other agencies touching them... 
Vania J.
Sydney Metz Sydney
 fyi ^^
Shane Q.
Another agency started launching campaigns in their account and it made the scripts go haywire. They have exceeded their monthly budgets now. Not sure what to do here. 
Hector M.
It looks like they are... Perhaps Shane has a reason?
whitney.zelig@gmail.com
apex is paused
Shane Quast Shane
 ?