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Apex Dermatology - www.apexskin.com - EC

Micro Website Development • CoolSculpting Digital Marketing Set Up • Digital Marketing Monthly Management Service •
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
Posted by Hector Mota ·

💻Client Overview📋

 Micro Website Development  

• CoolSculpting Micro website design & development on WordPress
• Install lead capture forms, integrate with an autoresponder and set up client & customer notifications
• Optimize website for optimal desktop, tablet, mobile and cross-browser usability
• Design custom graphics

We estimate it will take us 10 hours to build the website. If you would like additional changes made to the website past the 10 hours we spend we will provide you with an estimate in advance.  
 

CoolSculpting Digital Marketing Set Up  

•Set Up Google Adwords pay-per-click campaigns to target CoolSculpting customers.
• Perform keyword research, create ad groups and ad copy
• Set up Facebook/Instagram ad campaigns by client request
• Set up conversion tracking, sales funnels and goals: Google Analytics, Google Tag Manager, Google Search Console, Call Tracking, Facebook conversion tracking, etc.
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Digital Marketing Monthly Management Service  

• Manage & optimize digital marketing campaigns on Google Ads & Social Media accounts
• Optin technology to increase conversions.
• Call tracking & reporting
• Monitor budget and adjust bids to gain better ROI
• Manage keyword selection and audience targeting
• Call tracking and monitoring
- Includes the ad management of 5 locations for CoolSculpting campaigns.  | 

Comments & Events

Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
*** Chris notes ***
They have multiple locations 5. We need to set up 5 different CS landing page for each campaign. We can put them all in the same GHL account. 

Notified 16 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager

Onboarding notes ----

Hi Team,
Our next step would be to get you on an onboarding meeting where we can discuss access to assets and budgets. Click here to schedule a time that works best for you.
Please answer the questions below and provide access to your online accounts as much as possible prior to our meeting. If you do not have access to the accounts below we will help you access them or set up new ones on your behalf during the onboarding call. 

Which email(s) to send lead notifications to?coolsculpting@apexskin.com
 
What is the best phone number to route lead calls to?I have to get this from IT- will get by EOD Monday

What is the maximum monthly media budget per campaign we can use to promote you on Google Ads & Social Media Ads? Can we discuss this on onboarding call?

Do you offer financing? If so please provide the unique URL's for your practice:
Patients can use CareCredit but we do not have a separate program

What is the name of the medical professional or director in charge of the business? This is for SEO reasons and will be named as the "author" on blog articles ( SEO package & content writing purposes only) ?Dr. Jorge Garcia-Zuazaga

What makes your practice stand out against your competitors ? 

- Licensed nurses performing Coolsculpting treatments
-Same day appointments 
-expertise in medical, surgical and aesthetic dermatology 
-providers and staff focused on patient experience
-mission to transform lives through healthy skin 
Notified 16 people