Apex Dermatology - www.apexskin.com - EC

Micro Website Development • CoolSculpting Digital Marketing Set Up • Digital Marketing Monthly Management Service •

Onboarding

Attendees: Erin, Ruth, WZ, VJ

11 locations, 1 FB page

They don't have the ability to share a screen today or have access to their ad acct #s. WZ suggested we'd have to split mtg into two parts because we do need to share a screen at one point to help with access. Suggested a time for next Tues or Wed.

Hosting: they don't know

BUDGETS:

Coolsculpting Elite: hudson, concord, westlake
2000 google ea location
1000 facebook ea location

Offer:
concord: $1000 off *8 treatments or more
westlake: $1000 off *8 treatments or more
hudson: $1000 off *8 treatments or more

Targeting: (EXCLUDE OTHER OFFICES SO THEY DONT OVERLAP)
concord: 10 miles
westlake: 10 miles
hudson: 10 miles

CoolSculpting Classic: Mayfield and madina
1500 google ea location
1000 facebook ea location
Offer:
Mayfield: $1000 off *8 treatments or more
Mayfair: $1000 off *8 treatments or more

Targeting: (EXCLUDE OTHER OFFICES SO THEY DONT OVERLAP)
Mayfield: 10 miles
Mayfair: 10 miles

WZ really stressed that they should have their own content running for the FB ads. They have videos and they can have the social media team send over.

They have 2 people that answer leads for all the offices. 

We will need location tags on leads coming into high level. Forms will need a location drop-down.

Authority Claims:
They have a lot. They will send us a list of distinguishes. They responded about some of them to the email but will send us an additional list.

They have a team that responds to all reviews. 

They want lifestyle, all sorts of body shapes and inclusive for website designs.