Onboarding 2.1.22
Attendees: Neda (owner), Dr. Patel (medical director), Roy, WZ, VJ
Phone for website: 657-427-1217 (you can call or text this number)
Irvine, CA
Neda is pronounced Netta
New business
Domain purchased on GoDaddy- access sent to support@
balancedbeautymedspa.com
Hosting: will buy through WP Engine hosting. Will set up a time after call to share a screen with me to buy hosting. We told them we have a coupon that brings the cost to $240 a year.
Google ads acct: 170-108-3907 <--brand new acct
-will need new GA and new GTM
New FB ad acct and page set up under Neda's personal FB acct.
We verbally assisted Neda in creating new page.
We have access to FB page and ad acct (under the name Neda).
We verbally walked Neda through adding a payment method.
WZ added team to the FB page and ad acct.
WZ confirmed that the cc has never been used on another account.
Lead notifications: balancedbeautymedspa@gmail.com
List of Services:
-Botox, Dysport, Xeomin
-Dermal Fillers: Juvederm, Restylane, RHA, Versa
-Microneedling: skinpen
-PRF: platelet-rich fibrin: using ez-PRF from CosmoFrance
(we let Neda know about google and its ban on PRP and PRF and how we will reword but the risk will still exist that ads will get paused due to this at some point)
Free Consultations (all services)
Authority Claims:
-master injector, continuing education
-facial balancing is important to her
Design:
Natural looks, not too glam
Modern looking, easy to read, black and white, clean
We need Before & Afters from Neda
Discussed secret shops, front desk training, and how to approach question of price.
Botox ad campaigns:
-New Client Special: $8.99 a unit (up to 50 units and ability to bank units)
FB: 2000
Google: 1000-1500
Dermal Fillers ad campaigns:
-$200 off new client special
Google: 1500
Targeting: 5-10 miles
Client asked about groupon for microneedling and PRF. They want to try it.
We advised against it but suggested they try it and if they don't have a good response they can try google ads.
IF they want their own botox ad video vs stock. Whitney explained how to film and to send us their own videos to create the ads.
Whitney asked if they were doing any grand opening events. And let them know that we do event marketing. Dr. mentioned that they wanted to do a first 50 clients get botox $5 a unit.
Whitney counter-suggested a Botox with my Bestie special to run for a week. Create FB event and boost for $200-250. They don't have any followers though so that doesn't really help. She advised asking everyone on their personal pages to like their new page.
They asked if we could just write down our event suggestions.
WZ also let them know that she does a social media class so they can post themselves.
They asked about online booking. Dr. Patel wanted to not use the forms. Obviously we stated the forms stay.
NOTE: Ivonne is taking over this website design
Phone for website: 657-427-1217 (you can call or text this number)
Irvine, CA
Neda is pronounced Netta
New business
Domain purchased on GoDaddy- access sent to support@
balancedbeautymedspa.com
Hosting: will buy through WP Engine hosting. Will set up a time after call to share a screen with me to buy hosting. We told them we have a coupon that brings the cost to $240 a year.
Google ads acct: 170-108-3907 <--brand new acct
-will need new GA and new GTM
New FB ad acct and page set up under Neda's personal FB acct.
We verbally assisted Neda in creating new page.
We have access to FB page and ad acct (under the name Neda).
We verbally walked Neda through adding a payment method.
WZ added team to the FB page and ad acct.
WZ confirmed that the cc has never been used on another account.
Lead notifications: balancedbeautymedspa@gmail.com
List of Services:
-Botox, Dysport, Xeomin
-Dermal Fillers: Juvederm, Restylane, RHA, Versa
-Microneedling: skinpen
-PRF: platelet-rich fibrin: using ez-PRF from CosmoFrance
(we let Neda know about google and its ban on PRP and PRF and how we will reword but the risk will still exist that ads will get paused due to this at some point)
Free Consultations (all services)
Authority Claims:
-master injector, continuing education
-facial balancing is important to her
Design:
Natural looks, not too glam
Modern looking, easy to read, black and white, clean
We need Before & Afters from Neda
Discussed secret shops, front desk training, and how to approach question of price.
Botox ad campaigns:
-New Client Special: $8.99 a unit (up to 50 units and ability to bank units)
FB: 2000
Google: 1000-1500
Dermal Fillers ad campaigns:
-$200 off new client special
Google: 1500
Targeting: 5-10 miles
Client asked about groupon for microneedling and PRF. They want to try it.
We advised against it but suggested they try it and if they don't have a good response they can try google ads.
IF they want their own botox ad video vs stock. Whitney explained how to film and to send us their own videos to create the ads.
Whitney asked if they were doing any grand opening events. And let them know that we do event marketing. Dr. mentioned that they wanted to do a first 50 clients get botox $5 a unit.
Whitney counter-suggested a Botox with my Bestie special to run for a week. Create FB event and boost for $200-250. They don't have any followers though so that doesn't really help. She advised asking everyone on their personal pages to like their new page.
They asked if we could just write down our event suggestions.
WZ also let them know that she does a social media class so they can post themselves.
They asked about online booking. Dr. Patel wanted to not use the forms. Obviously we stated the forms stay.
NOTE: Ivonne is taking over this website design
Comments & Events
whitney.zelig@gmail.com
onboarding video
