Bay Aesthetics - www.bayaesthetics.co - JV

Digital Marketing Set Up Service * Digital Marketing Monthly Management *

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivy Santiago, Creative Project Manager at Medstar Ivy S.
Due on
Notes
Platform -Meta
Service -Botox
Special - $10 unit
Reference site - https://bayaesthetics.co/
Competitors Map (40 miles minimum): n/a closest competitor is 80 miles away 
Design Notes, etc: 

Platform -Meta
Service -Coolsculpting
Special - $500 off a Coolsculpting Package
Reference site - https://bayaesthetics.co/
Competitors Map (40 miles minimum): n/a closest competitor is 80 miles away
Design Notes, etc:


Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Hannah, Client Success Manager at Medstar Hannah touching base here. Please get these tasked and passed to Judi for final approval. The pages are almost ready. Thanks for all you do!
Hannah, Client Success Manager at Medstar Will do!
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  - I have updated the graphics above
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Judi Vallano, Medstar Judi  These are good to go
Judi Vallano, Medstar Thanks Brittany
Hannah, Client Success Manager at Medstar
Hannah completed this to-do.
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Brittany Redding, Digital Marketing Manager at Medstar
Judi Vallano, Medstar Judi I requested access
Brittany Redding, Digital Marketing Manager at Medstar
Ivy Santiago, Creative Project Manager at Medstar Ivy  I shared the Drive with you. Can you please take a look and see if there is anything we can use to task out unique stills and videos for this client?
Ivy Santiago, Creative Project Manager at Medstar I am on it :)
Brittany Redding rescheduled this to-do
Was
Now
Ivy Santiago, Creative Project Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  hi! I took a look at the videos in the folder and tasked out some new botox creatives as that is all they have. Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Hi Ivy Santiago, Creative Project Manager at Medstar Ivy You are doing a wonderful job, and I know you got hit with a lot all at once. I also know we are switching from Basecamp to Click Up, but in the future, if you can confirm you saw an assignment before 8 days later, that would be great. Typically, it would be best to respond to tasks within 72 hours at the latest in the future. And as always, please let me know if you need assistance. Thank you!
Ivy Santiago, Creative Project Manager at Medstar Thank u!
Ivy Santiago, Creative Project Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany we tried using the content the client provided and it looks quite pixelated.  We got started on graphics but the screenshots don't work so I would suggest to use what we have until they can provide better resolution ones. Here are some videos. Thank you!

Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.