✔ Budget Updates 4/21/2023 | New location, new budgets
Completed by Shane Q.
- Assigned to
-
Hector M.
Shane Q.
- Notes
-
Hi team!
Shane
please take note of the following MKT budget changes for this client.
Hector
Summary:
-He wants to PAUSE all LHR removal ads, in all locations.
-We are creating campaigns for their new location separate from the lumped Toronto campaign.
-The 2 locations in Toronto we will be running ads for are;
(existing location)
25 Bellair Street, 3rd Floor, Toronto, M5R 3L3, Canada
Phone: 416.929.2826(NEW location)2 Steeles Ave. W, Thornhill (Vaughan), L4J 1A1, Canada
Phone: 905.709.9594
The new media budget distribution per location should be as follows;
Toronto | Bellair Location
Service: Botox
Platform: Meta
Budget: $1000 a month
Service: Dermal Fillers
Platform: Google
Budget: $2500 a month
Service: CoolSculpting
Platform: Google
New Budget: $1500 a month
Service: Morpheus8
Platform: Google
New Budget: $1500 a monthToronto | Steeles Location
Service: Botox
Platform: Meta
New Budget: $1000 a month
Service: Dermal Fillers
Platform: Google
New Budget: $1800 a month
Service: CoolSculpting
Platform: Google
New Budget: $1500 a month
West Hollywood Location
Service: Botox
Platform: Meta
New Budget: $1000 a month
Service: Dermal Fillers
Platform: Google
New Budget: $2500 a month
Service: Morpheus8
Platform: Google
New Budget: $1500 a month
I have updated the client's spreadsheet and the MKT status sheet.
We were only running LHR on Facebook to one location.
Toronto, Canada:
https://go.beautybarclinic.com/botox-toronto-ca/
https://go.beautybarclinic.com/coolsculpting-toronto-ca/
https://go.beautybarclinic.com/dermal-fillers-toronto-ca/
https://go.beautybarclinic.com/laser-hair-removal-toronto-ca/
https://go.beautybarclinic.com/morpheus8-toronto-ca/
West Hollywood, CA:
https://go.beautybarclinic.com/dermal-fillers-west-hollywood-ca/
https://go.beautybarclinic.com/botox-west-hollywood-ca/
https://go.beautybarclinic.com/laser-hair-removal-west-hollywood-ca/
https://go.beautybarclinic.com/morpheus8-west-hollywood-ca/
Also, the campaigns don't seem correct. There shouldn't be a Google Morpheus 8 ad campaign for Steele's, and a Coolsculpting google campaign for Steele's is missing.
Also, with the new URL they dropped the 's' so now it is just 'clinic'. Please see the screenshots in comparison to the URLs Vania provided above: