Bloom Aesthetics Wellness (formally Coastal Carolina Internal Medicine, PA) - www.ccimpa.com - Emily

Website Design & Development * Service Page Content * Digital Marketing Set Up Service * Digital Marketing Monthly Management *

Budget Changes Alert 7/26/2023

Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Hi Hector Mota, Operations Manager at Medstar Hector and Shane Quast, Medstar Shane I have some budget changes below:

Emface
Platform: GOOGLE
Current: $1500
New: $1250

Emsculpt Neo
Platform: GOOGLE
Current: $1250
New: PAUSE
No change for META

Comments & Events

Jessica Marino, Digital Marketing Coordinator at Medstar
Emily, Medstar Emily  
Shane Quast, Medstar
I'll take care of it. Thanks!
Shane Quast, Medstar
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Emily, Medstar Emily  we don't run individual campaigns for this client. It's a consolidated campaign with a budget of $3500 / month. How should I handle this? 
Emily, Medstar
Shane Quast, Medstar Shane  Please hold off for now on making the budget changes until Jessica can confirm with Vania. Thank you! 
Shane Quast, Medstar 👍
Hector Mota, Operations Manager at Medstar
These campaigns were consolidated on May 18th per a task by Hannah. 
However, she did not tag me in that task which is why the spreadsheets were not updated accordingly. I have done so now. 
Jessica, please let us know what you find out from Vania... 
Thank you. 
Shane Quast, Medstar
Vania J, Medstar Vania  Still waiting on this. 
Hector Mota, Operations Manager at Medstar
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica  
Can you please nudge Vania for us about this when you get a chance?
Thank you. 
Jessica Marino, Digital Marketing Coordinator at Medstar Nudged! 👍🏻
Vania J, Medstar
Shane Quast, Medstar Shane Hector Mota, Operations Manager at Medstar Hector sorry they were on vacation! They wanted to cut at least 1000 off the budget hopefully 1500 so let's just drop the consolidated campaign to 2500 and I will let her know. And if she wants to lower it less I'll let you know.
I looked at the search loss due to budget and it seems like they would still perform well at 2500 but maybe be negatively affected if we went as low as 2000? Shane Quast, Medstar Shane  what is your opinion on that? How low can we go? lol

Also if you have an emsculpt promo listed in the emsculpt ads they no longer have the $600 off promos it is now just "Lowest price available in the area!"
Shane Quast, Medstar
We can go to $2k if that's what she wants.
Vania J, Medstar
Shane Quast, Medstar Shane yes please
Hector Mota, Operations Manager at Medstar
So the new budgets are as follows then:

Google ads - Consolidated Campaign | $2,000.00 
Facebook - search | Exion | -- | $1,000.00

Please confirm. 
Thank you 
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  We're supposed to have NEO on Meta as well I thought
Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane you are correct. For some reason, that was not added to the last entry. 
Emsculpt NEO Facebook - $1,250.00 a month.

Thank you.