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Bloom Health - CZ

https://bloom.health
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, MedstarIvy Santiago, Creative Project Manager at Medstar
From the list: Digital Marketing Campaigns & Set Up

✔ No Conversion - Signature Facials & Hydra Facial

Jayjay added this on
Completed by Shane Q.
Assigned to
Chris Zelig, Medstar Chris Z. Hector Mota, Operations Manager at Medstar Hector M. Ivonne Ackerman, Medstar Ivonne A. Shane Quast, Medstar Shane Q.
Notes
Issue: There’s 0 leads but there are clicks, I’ve checked the lead sheets as well but there’s no new leads.

Lead count: 0
Conversion rate: last 7 days: 0 last 14 days 0
Cost Per Lead: last 7 days: 0 last 14 days 0

Cost per Click:
Signature Facials - 7 days: $3.94 last 14 days $3.95
Hydra Facial - 7 days: $3.40 last 14 days $3.30

Landing page listed in ads:

Landing page you land on when clicking ad:
Yes Offer matches ads and landing page

GTM: GTM-WJDD39M 
Can’t identify if the tag was correct since submissions doesn’t go through

Ad account number: 901-947-7282
NO: Pop-up and gravity form not working. (see screenshots below)
Confirmation page: submissions doesn’t go through (see screenshots below)
Website landing page loading speed: Google Page Insight 3.1s Pingdom 1.28s
Lead Reportings: No leads on Both the leadsheet and the paid media reports
Strong ad restriction: No ads are not strongly restricted
Website optimization checklist: No, option to call can only be seen halfway through the page for mobile
Targeting: 15miles around

Comments & Events

Ivonne Ackerman, Medstar Ivonne Ackerman
Jayjay, Project Manager Jayjay  thank you so much! We're working on this. This is a unique case. are there other cases like this?
Notified 2 people
Jayjay, Project Manager Jayjay, Project Manager
Hi  Ivonne Ackerman, Medstar Ivonne  this is the only case so far. I'll let you if I ever encounter something similar to this. Thank you!
Ivonne Ackerman, Medstar thanks!
Notified 2 people
Jayjay, Project Manager Jayjay, Project Manager
Hi Ivonne Ackerman, Medstar Ivonne , this client still has 0% conversion rate for the three offerings (Coolsculpting, Signature Facials and Hydra Facial) I'm thinking that it might have something to do on how the pop-up and the gravity forms are. If I were a customer, if I see that I need to fill up a form in 3 steps, I will continue. 

We also have a competitor for Coolsculpting in the same area offering a 50% off while ours is 25% off. 

Client website didn't appear when I searched "HydraFacial prices near me"
Ivonne Ackerman, Medstar thank u!!
Notified 2 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
This client always has an issue with the pop ups. Chris has talked to him but he chooses to have his own pops ups.

I am seeing no conversions on Google ads for more than 18 days now.
Shane Quast, Medstar Shane can you please take a look at this to see if you find something off?
Notified 4 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Brittany, I believe that more time is needed to determine that. We moved this to a consolidated campaign on 10/24/23 which is close to the end of the month. 
Shane, please correct me if I am mistaken and you have data showing otherwise. 

Thank you. 
Notified 5 people
Shane Quast, Medstar Shane Quast
Brittany Redding, Digital Marketing Manager at Medstar Brittany  It has not helped. Conversion tracking still is not working. 
Notified 5 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane, is there anything Isaac Klausnser, Medstar Isaac or I can do to help you with Conversion tracking to get it working again?
 
Notified 6 people
Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector  GTM is not on their landing pages. 
Notified 6 people
Ivonne Ackerman, Medstar Ivonne Ackerman
We lost the client over this. :(. Please turn off campaigns. 
Notified 6 people
Shane Quast, Medstar
Shane Quast completed this to-do.
Shane Quast, Medstar Shane Quast
Paused. 
Notified 6 people
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
That is not good Ivonne. 
I am not seeing the GTM there. We changed how we used to do the GTM and I always on top of them. I checked them and kept spreadsheets updated. Now, we the few changes we have, that may have been why the GTM added to the new pages may have slipped through the cracks. 
I will update the sheets. 
Notified 6 people