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From the list: Bloom.Health

✔ Set up split test campaign

Hector M. added this on Dec 10, 2020
Completed Jan 20, 2021 by Shane Q.

Assigned to: Shane Q.
Notes: Shane we need to begin setting up a split test of a $1,000 off offer and have it go to the $1,000 off page.
And we also need to also set up the 25% off page and have it go that that page to see which pages performs best.

Isaac is working on the page and pop up. Once it is ready I will let you know so you can have the urls.
Thanks.

Comments & Events

Shane Quast

Thanks for the heads up. Let me know when LPs are live and I will run it.

Google only I'm assuming?

Dec 11, 2020 at 5:31 PM Notified 1 person

Hector Mota, Operations Manager

Isaac is finalizing it and waiting for Chris to approve.
Once that is done, will let you know.
I believe it is only Google ads.

Dec 11, 2020 at 8:30 PM Notified 1 person

Chris Zelig

Shane

- I dropped the ball on this. Try to rush this.

(run $1000 OFF ADS HERE)
https://bloom.health/coolsculpting/1000-off/
Run 25% ADS here: https://bloom.health/coolsculpting/

Jan 07, 2021 at 8:43 PM Notified 2 people

Shane Quast

Ok, what are we testing for? CTR?

Jan 08, 2021 at 5:37 PM Notified 2 people

Chris Zelig

Shane

- we just want to see which offer converts better on ads and on the landing page. CTR is fine but also overall leads.

Jan 14, 2021 at 4:00 PM Notified 2 people

Shane Quast

We'll never get enough data to test for CR on Conv/impr. CTR it is.

Jan 15, 2021 at 3:24 PM Notified 2 people

Chris Zelig

Yeah, the doc mainly wants the 25% ad copy to go to the 25% off page and $1000 off to the $1000 offer so it is congruent, it is more of a common sense thing than testing I just need to show him hey your 25% ads are going here your $1000 ads are going here.

Jan 15, 2021 at 6:13 PM Notified 2 people

Shane Quast

I'm on it, no worries.

Jan 18, 2021 at 6:12 PM Notified 2 people

Shane Quast completed this to-do.

Jan 20, 2021 at 3:42 PM