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Competitive Research

Assigned to
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica M.
Due on
Notes
Hi Jessica Marino, Digital Marketing Coordinator at Medstar Jessica Can you do some competitor research for this client? Specifically, for Black Friday, they want to come up with a special that attracts men. Can you look into things like that in the Oyster Bay area?

Comments & Events

Jessica Marino, Digital Marketing Coordinator at Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I can complete this -- what services are we thinking about? Or should I just be checking out BF specials Medspas are doing in OB? Thank you thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica They want to attract more men on Black Friday than they normally do.  They are primarily a skincare spa and don't want the focus to be on massages. 
Jessica Marino, Digital Marketing Coordinator at Medstar
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany , I am still not entirely sure I'm on track here. I picked two services BW offers that should appeal to men (some are waiting to call me back and I will edit as needed, they might be busy right after the holiday)

Did you want me to look for new services they can offer, instead?

Body Contouring / EmSculpt Neo

https://longislandderm.com/the-emsculpt-neo/

Waiting on voicemail

Update: Called them again this morning, they said the office manager would call me back.

https://www.islandplasticsurgery.com/emsculpt-neo/

$2995 for a package of 6. 

No special at this time

https://virtualskinspa.com/emsculpt-neo/

Waiting for return on voicemail

https://karasmaticdayspa.com/emsculpt-neo.html

Originally $1000 per treatment, pack of four for $3400

Current Anniversary Special: 8 for $3400

Anniversary facial specials are available:

3 Deluxe Hydrafacials for $750

Other specials available "upon in-person consultation"

https://youtherapymedspa.com/emsculpt/

They're doing $600 a package of four -- was this a previous client of ours?

They're also doing 20% off  ALL facials. 


Cryo T Shock / Cryotherapy Services

https://thebovespa.com/our-services/cryo-t-shock/

"Ranging between $160 to $300 per treatment."

https://www.cryonrg.com/

$100 per area

https://www.cryologyny.com/benefits/

First Time Special$25
Single Session$35
Package of 5 Sessions$165
Package of 10 Sessions$300

https://www.aurasculpt.com/cryo-tshock.html

$200 per treatment, need 8 in total, spaced two weeks apart. No package deals. 
Ivonne Ackerman, Medstar
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica can you see if there are other spas in their area with Emsculpt NEO promotions?

Can you see if the spas have any facials on sale?
Jessica Marino, Digital Marketing Coordinator at Medstar Updated! TY!
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please take this research and make some sense out of it so we can present it to the client tomorrow? 

thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Letting you know I saw this and have added it as a priority for first thing tomorrow. It will be done before the meeting!
Ivonne Ackerman, Medstar awesome thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.