Kamie Ivonne  I have edited this and tasked it to Jonnamae.

Brittany this update should go on their live site just like the jet peel page. please add it to the go site as well make make sure page is no-index. 

Kamie  So, this client just let us know that she has both the Emsculpt and the Emsculpt NEO machines. Can you please work on the Google doc to incorporate both machines into the content of the page? Please also add 500 words as part of their SEO work. 

Brittany  Got it! I'll add this to the April content order and work on it this week

Brittany  this is ready to update

Kamie  When I spoke with the client the other day, she was adamant about not mentioned that Emsculpt melts or burns fat because that is an Emsculpt NEO benefit. Can we mention Emsculpt Neo sooner in the document or move the melts fat part somewhere else?

Ivonne or whitney.zelig@gmail.com am I wrong in thinking that Emsculpt does also reduce fat: While stimulating muscle contractions, the HIFEM energy also disrupts overlying adipocytes (fat cells) triggering their destruction and removal through the natural metabolic processes of the lymphatic system.¹

All of our treatment page examples say this same thing with links to the publications on the original device. 

I know it isn't the big draw to Emsculpt, that is specifically muscle building/strengthening/definition but it does reduce a portion of fat cells in the treatment area? But only about a 19-20-ish%? Whereas Emsculpt NEO has an average 30% reduction in fat due to the addition of the Radiofrequency energy. 

Kamie  I don't think you are incorrect, this is just what the client said on the phone with me when we were looking at the page. She said "we try to avoid saying melts fat" when talking about Emsculpt and focus on building muscle. They talk about melting fat with Emsculpt Neo

Brittany and Kamie  

In this case- give the client what she wants. Client is very particular and not open to feedback. It happens. 

Here's something Medstar learned when advertising Emsculpt ( regular or NEO)

More people are drawn to the fat blasting effect- before the muscle building effect. More people have fat to lose than muscle to build. It's a statistics thing. You are NOT wrong for emphasizing the fat burning aspect.  We even switched ads to highlight more of the fat aspect then muscle aspect- and we saw clicks SHOOT up. It's marketing, baby! 

However, just THIS time- give the client what they want and continue being an awesome writer. Don't let this case deter you from what you have been doing. The way you write and how you write it- is extremely valuable to the client's ROI. 

Brittany whitney.zelig@gmail.com  thanks team!! I just wanted to make sure I had the correct info for future pages and to make sure al of our resources were correct for new or future writers! I'll adjust this page and make the right changes to hopefully make the client happy!

Brittany  can you take a look at this and see what you think? I tried to make the specific distinctions. I'm thinking I may just have completely change this around to be focused on solely Emsculpt NEO with mentioning they have Emsculpt also. Let me know what you think!

Kamie  I reached out to the client and they would like the page to focus on Emsculpt Neo primarily but mention that they also carry the original Emsculpt as well, so I think you're right with your above comment. 

Brittany  alright, thanks for letting me know! I'll switch this all around 

Brittany  okay this should fully be ready to go.