Boston Direct Health - www.bostondirecthealth.com - Judi

Website Design & Development • Digital Marketing Set Up Service *Client Success Manager: Vania

acne service page- original content

Assigned to
Alyssa Workman, Medstar Alyssa W. Kamie Allen, Content Manager Kamie A.
Due on
Notes
-focus on Aviclear (Cutera) first
   - 3 treatment package
   -New client special for contact forms: FREE Consultation

Then you can add small sections on:
-prescription support
   -oral tretinoin (Accutane)
   -oral and topical doxycycline
-acne scarring: Morpheus8
-hormone testing and management
-Avene and ZO skin care products (retinol products)

Service Provider: Dr. Steven Zivich, certified in hormonal therapy, a highly-rated primary care physician
Location: Boston, MA (Back Bay neighborhood of Boston)
Main Phone: 617-304-1965

*Cassandra will send over login for portal*

Jessica Marino, Digital Marketing Coordinator at Medstar Jessica please track this. we will task out the creation of the page and put it up right away with demo content then replace it with this original content. Ask me for details :)

Comments & Events

Vania J, Medstar
Kamie Allen, Content Manager Kamie here is the login to the aviclear marketing site for more info (I'm getting the URL now)

username: szivich@bostondirecthealth.com
password: ClearSkin
Vania J, Medstar
Kamie Allen, Content Manager Kamie  hi! Just following up on this. The client wants a timeline update
Kamie Allen, Content Manager
Hey Vania J, Medstar Vania  I'm going to have this today or tomorrow! Sorry for the slight delay! I've been working to get completely caught up after the holidays! 
Vania J, Medstar
No worries! Thank youuuuu
Vania J, Medstar
Alyssa Workman, Medstar Alyssa The client just emailed me today and they want to get the page up now as soon as possible for some acne social media marketing theyre going to be doing. Do you think we should just get it up with demo content. Should I task it out today?
Alyssa Workman, Medstar
Kamie Allen, Content Manager Kamie do you have this content?

Vania J, Medstar Vania  yea, probably demo if we don't have the original content. Ask Jonnamae as a high priority. 
Kamie Allen, Content Manager
Alyssa Workman, Medstar Alyssa Vania J, Medstar Vania  I am so sorry, I am still working to get caught up. This is my last assignment and I will officially be caught up! Please use demo content in the meantime and I will have this to you guys tomorrow!
Alyssa Workman, Medstar
Kamie Allen, Content Manager Kamie  it's important we have it by tomorrow. I got clarification, but we need to send this to the doctor by tomorrow and I will task the page creation after. Thanks so much! 
Alyssa Workman rescheduled this to-do
Was
Now
Alyssa Workman, Medstar
Thanks so much Kamie Allen, Content Manager Kamie , you're a boss!

Brittany Redding, Digital Marketing Manager at Medstar Brittany I looked over this one since it is a high priority. I'll email it to Vania so she can send it to the client. 

Thanks team!
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Vania J, Medstar
Hooray! I sent it to the client but told him we would make any edits after the fact so let's just get the page up if we can.

  Alyssa Workman, Medstar Alyssa the dr wants to add the Acne subpages to both the aesthetic and primary care drop-downs on the main menu.  

The form can just say "Request more information" 
Vania J, Medstar
Alyssa Workman, Medstar Alyssa Kamie Allen, Content Manager Kamie I probably should have read it first so that's on me but I was so eager to get it to the Dr. on time. But there is alot of requested information missing from it. Give me a call later Kamie and I can tell you where to pull info from his website if you need a starting point but we really need to get it redone today. I told him I accidentally sent the wrong doc and I would get the correct one for him in a few hours.

"Hey Vania – I asked for a page on Acne treatment that had Aviclear on it. This is missing hormone management, oral tretinoin treatments, and other aspects of acne care."
 
Alyssa Workman, Medstar Sorry
Vania J, Medstar
we probably don't want to keep this section because that's his entire acne service menu other than the aviclear and we're basically saying its not an awesome choice. Or at least cut the last paragraph?


H2: AviClear vs. Other Prescription Acne Support

AviClear and prescription support, such as oral tretinoin (Accutane) and oral and topical doxycycline, both treat acne. But there are some key differences between their approaches.

AviClear doesn't involve any chemicals or medication. Instead, it uses gentle technology to deliver energy to the skin. This energy kills bacteria and improves overall skin quality.

Dermatologists and healthcare experts suggest using prescription support as a last resort. Solutions like Accutane are harsh and can pose serious side effects like depression, dry skin, and birth defects. Doxycycline is an antibiotic that treats acne but can cause nausea, vomiting, and diarrhea.
Kamie Allen, Content Manager
Vania J, Medstar Vania Alyssa Workman, Medstar Alyssa  I wasn't able to finish this content due to personal things going on so I sent the notes over to Sharon and she wrote it last night. I will send her all of the revisions and requests, she is already on it to edit it so you should have it shortly. I will let you know when she makes the changes in the google doc. 
Alyssa Workman, Medstar Ok thanks
Alyssa Workman, Medstar Hope all is ok!
Vania J, Medstar
Alyssa Workman, Medstar Alyssa client has approved final version! whooo hoo. Just one last request...
They want to;
"Please add this link to the area mentioning Aviclear. It's a link to a site the patient can sign up for their Aviclear QR code. https://www.cutera.com/patient/tools/id/"

Normally I'd advise clients to not prompt patients to navigate off their site but this sign up is mandatory if they want to do the treatment, it's like a personal code that they scan at their appointments and it keeps all of their information on it. 

How can be best incorporate this element towards the end of the aviclear section? Maybe like a CTA button? "Click to Generate Your Aviclear Patient ID"?
Alyssa Workman, Medstar Sounds good!
Alyssa Workman, Medstar
Thanks so much Kamie Allen, Content Manager Kamie !

Vania J, Medstar Vania i tasked this out to Jonnamae as a high priority here
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.