✔ New SEO Client - July
Completed by Kamie A.
- Assigned to
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Brittany R.
Kamie A.
Vania J.
- Notes
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Hello team,
Kamie
Ivonne
Please add this client to your list and update accordingly. I will begin taking care of other parts of these tasks.
Thank you.
I have added you to this project. Please take note as per Ivonne's email.
Thank you.
I just had a great mtg with Dr. Steven, and I have some notes to share with you. Text me for any clarifications. Thanks!
The doctor wants to focus on some of the following keywords and phrases: collagen stimulating treatments, sculptra (for FFRs- full face rejuvenations) <-- focus on injectables and non-judgmental care carries from primary care to his aesthetics work.
avoid: laser hair removal, non-aesthetic services, IV hydration,
Location details: Centrally located in Back Bay Boston, Massachusetts. Off of Newbury Street between Arlington Street and Berkley Street, near Boston Public Garden.
So a lot of the aesthetics services he has are "collagen stimulating treatments". Which is why it's such a central focus of most medspas. I've listed the services below and their accompanying URLs in order of importance based on what Dr.Z's favorites are, what he has the best content for already, and what creates the ROI that makes sense when the lead for that service is converted to a sale.
-M8: https://bostondirecthealth.com/morpheus-8/
-Sculptra: https://bostondirecthealth.com/dermal-fillers/
- currently, Sculptra does not have its own pages just a very small blurb on the dermal fillers page. So definite potential to expand this since it is one of Dr. Z's signature service and the cost per syringe is higher than most injectables so one patient's sale can offset the monthly marketing.
-Bellafil: https://bostondirecthealth.com/dermal-fillers/
-currently, Bellafil does not have its own pages just a very small blurb on the dermal fillers page.
-It is not a core service since this injectable has fallen out of fashion a bit since Sculptra started doing so much digital marketing for their brand.
-RF Skin Tightening: https://bostondirecthealth.com/rf-skin-tightening-boston-ma/
-although RF Skin Tightening used to be a bigger ticket item. M8, Potenza, and Exion made it a little old fashioned tech. Also Dr. Z has the Opus Plasma device which doesn't have a big fan following and last I heard he was thinking of trading it.
-He has a new Co2 fraxel laser device. I need to get the name since I think the sale may have gone through by now. It does not have a dedicated service page yet.
-Retinol/Retin A: mentioned on the acne treatments page https://bostondirecthealth.com/aviclear-acne-treatment/ retinol along with lasers rebuilds collagen as well as the treatments above really. They do prescriptions for Retin A and carry retinol focused skin products.