💻 Client Overview 📋

Digital Marketing Set Up

Marketing Management Service

Micro Website Development

 5-page Micro-website - Treatment Pages:
Facelift
Blepharoplasty
Botox
Emsculpt NEO
Halo

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Crystal

Office Manager

Cell: 970-286-4037

Dr. Andrew Goldman

Main Practice Surgeon

Cell: (303) 929-9201

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Practice decisions made by a board of directors (partners)

From Doc: "Introducing you here to Crystal Schoneman, our practice manager, who will start coordinating next steps for onboarding and planning. LMK if you have any questions right out of the gate, and happy to jump on a quick call to review and firm up some initial strategy (but I am only here through end of this week). Our approval was for the complete website, and a direct marketing campaign for 4-5 different campaigns." 

Email Crystal directly

From Doc: "In terms of new equipment/procedures not on the current site, the big ones are Emsculpt, Emface, Emsella, and Ellacor micro-coring, and we also now have exosomes., and we do sell upniq.

Regarding page content, I like your plan as I am sure we can get up and running fastest with your basic content for a lot of the site, and maybe use the customized SEO for a few select pages, and then go from there. I would guess that some of these pages would also be potential landing pages for direct / paid search campaigns as well"

Been in practice for 19 years. Facial cosmetic surgery, trauma cases, 4 partner ENT. Head neck surgery, Goldman has a wing of division. They have allergy, practice, etc. Maybe bleeding some more on the cosmetic side

Would like to promote facelift, revision nasal surgery, rhinoplasty, does good volume of facelifts, deeper plan on facelift, straight local anesthesia, organic growth practice. Has struggled to get good admin support. Now they have a solid administrator. For the aesthetician.

Chris to Doc: "On the website draft I listed unique SEO content for fractional laser, as I lack generic content for it, whereas for Halo and BBL, I have already written content that you could use.  I've suggested unique content for services like plastic surgery over chemical peels. Basically, invest the content dollars on the page that will help you generate more revenue for the practice."

Likes the following websites:
Ruma Aesthetics Website - https://ruma.com
Honey Aesthetics - https://honeyaestheticsclinic.com

From Doc: "Appreciate your thoroughness and follow up, and am pushing to gather photos and content as we speak (did a video of filler injections this am!)"

Chris to Doc/Crystal: "We will build you something clean, white, and sophisticated. We will then show it to you, and you can dial it in."

Great questions from Dr. Goldman:

1. What is the timeline for setting up a micro-site/landing pages? and, how are the costs laid out- is it some deposit/up front cost and the remainder due at completion?
We bill upfront for the design fee, set up fee and the first month up-front. The billing cycle doesn't actually go live until ads start. If you are a paranoid guy like me I can work something out with you.

2. Same question for the full website? Also want to confirm that you mentioned that you include the micro-site landing pages in the full website, so the cost of those landing pages comes off the price for the development of the whole site.
Correct. If we start with a micro-website you could add the rest of your pages and we would only charge you for the extra time we put in to complete the website.

3. Would Emsculpt and Emface count as 2 separate campaigns or one combined campaign?
Emsculpt and Emface are two separate campaigns. They need two separate landing pages. However, if you want to run Emsculpt or Emface on Google ads and Social Media ads it would only count as one campaign. Prior to purchasing Emsculpt and Emface let's chat on the phone I have a tip for you.

4. It seems that there is a base fee for your website development and then additional fees for SEO optimization- Wouldn't you be developing website pages that are SEO optimized? This feels redundant to me- thanks for clarifying.
We charge to design the website and we design using the best on-site SEO practices. With that design fee we add generic content like most agencies content. However, if you want us to create 100% unique SEO-optimized content that is when we charge an additional fee as it takes us 4-5 additional hours to research the keywords, the treatment and write the content. The consumer will not know the difference but Google will and eventually you will get free organic traffic. It takes time to rank for SEO (months to years) but it is a good investment. Whoever you hire to write your content make them prove they know what they are doing. For example type in "Emsculpt NEO NYC" or "Emface Beverly Hills" both extremely competitive markets and our clients rank #1