Boulder Valley Laser and Cosmetic - www.boulderlasercosmetic.com - CZ

Digital Marketing Set Up * Marketing Management Service * Micro Website Development

NR & Crystal - Onboarding Notes

Date: 6/29/23
Time: 11:30 am - 1:pm
Attendees: NR & Crystal, office manager
https://watch.screencastify.com/v/qdH6DCY9Yu2xXZiTXJoy

Pt 2 - Date 7/3/23
Time: 12-1:15 PM MT
Attendees: NR & Crystal
https://watch.screencastify.com/v/sRtvctDZCSSAxsSLNNmb

Micro-Site/Website URL:
goboulderlasercosmetic.com 

Services:
-Service #1 Emsculpt NEO
-Service #2 Botox
-Service #3 Eyelid Surgery
-Service #4 Facelift
-Service #5 Halo

Key Notes:
  • https://watch.screencastify.com/v/qdH6DCY9Yu2xXZiTXJoy
  • Former and fired employees have access to their GMB, their FB biz page (defunct?), their google ads account
  • Grace, Front Desk will need "a lot of training"
  • They will connect Nicol with hosting they already have (wp engine) and DNS (domain.com)
  • will send cancellation policy. all free consults
  • have care credit and will have affirm w/ repeatmd. Chris okay'd putting repeatmd on our microsite
  • ask hector: is there any other way we can get access to their gmb? dispute? we found out who has access a bv......@gmail.com but Crystal cannot find that person
  • Crystal created a gmail to try and get access to gmb: pw is Boulder@4745 username is crystal's work email.
  • add to botox page: $12/un for existing clients. it is currently $14 if a doc does it. $12 if NP does it. $10 for new clients.
  • Neo is currently selling at $1000/session. trying to seel $4000 packages at $1000/session w/ buy 4 get 2 free. but also have a multiple areas discount. $900/area if do two areas. $800/area if do 3 areas. Will not combine the offers. So a client cannot purchase three areas, and then purchase 6 packages at 4 get 2 free for total for the discounted price of $3200
  • Boulder.laser.cosmetic
    Boulder0
    For instagram

Ad Budget Notes: - Decided after both onboardings. See additional note below

Info Gathered:
Website URL:https://boulderlasercosmetic.com/
Micro-Site URL:goboulderlasercosmetic.com  
Domaine Registrar: confirmed through godaddy
Hosting: wpengine, access forthcoming
Google Adwords ID: TBD
Google Analytics:TBD
Google My Business:TBD- looking to see if they can find the person who created and has access.
Facebook Page -https://www.facebook.com/people/Boulder-Valley-Laser-Cosmetic/100094432200172/
ID - Ad Manager:
TBD
Main Phone Number: 970-286-4037
Contact 1: crystal.schoneman@bouldervalleyent.com
Office Location:
4745 Arapahoe Ave. Suite 115, Boulder, CO 80303
Financing: Care Credit and then Affirm when they get RepeatMD

Following Treatments Free Consults: All treatments free consults
Awards & Recognitions for Campaign Pages: physician-performed procedures, top-rated medical practice, 
Lead notifications:

 Website desired Aesthetic: They want their site to look like: https://ruma.com/ and https://honeyaestheticsclinic.com/ from notes from Chris meeting, "We will build you something clean, white, and sophisticated. We will then show it to you, and you can dial it in."

Comments & Events

Nicol Razon, Medstar
Ad Budget Notes: - Decided after both onboardings. See additional note below
Service #1-Botox - Demo Content
  • Recommend a budget of $2000 -Client Approved
    Special - $10 a unit, New Client Special (no minimum, no limit)
Service #2-Emsculpt NEO - Demo Content
  • Recommend a budget of $ 1500/ mo
    Special - $500 Off an Emsculpt NEO Package -  Client Approved
Service #3- Eyelid Surgery - Demo Content 
  • Recommend a budget of $2000 a month
    Special - Free Consultation & $250 credit toward the Procedure - new client special -  Client Approved
Service #4- Facelift - Demo Content 
  • Recommend a budget of $$2000 per month on Google Ads-  Client Approved
  • Special - Free Consultation & $250 credit toward the Procedure - new client special 
Service #5- Halo - Demo Content 
  • Recommend a budget of $1500
    Special - $100 OFF the first treatment, New Client Special -  Client Approved