Calista Laser - www.calistalaser.com - πŸ”΄ SEO client πŸ”΄ - Emily

Team: Kristabel & Gerlie. This is for a client who already has a website we can use that we just need to optimize.

βœ” DFW website re-design

Assigned to
Gerlie Hazel Isubal, Medstar Gerlie H. Isaac Klausnser, Medstar Isaac K. Kristabel, Medstar Kristabel
Due on
Notes
1. Isaac Klausnser, Medstar Isaac create testing microsite :

dfwtattooremoval.beautysculpt.net

copy over https://www.sculptcypress.com/

let Kristabel, Medstar Kristabel and Gerlie Hazel Isubal, Medstar Gerlie know.

2. Kristabel, Medstar Kristabel and Gerlie Hazel Isubal, Medstar Gerlie we will be copying over pages from
https://www.dfwlasertattooremoval.com/

* create a landing page "/tattoo-removal" that will be used for ads to go to ** right-hand side gravity form, pop up, etc. you can find all content at: https://calistalaser.com/laser-tattoo-removal/ and on the dfwlasertattooremoval.com homepage, also add additional demo content from YAG and PICO . Client will provide us with new pricing.



* use the purple color very minimally- focus on greys.
 
** do not copy over "technology
page" you can add this on homepage and /tattoo-removal landing page

Alyssa Workman, Medstar Alyssa will let you know where the new before and afters are to put on the gallery of this site. Make sure you put plenty of before & afters as well on homepage and /tattoo-removal landing page .

Comments & Events

whitney.zelig@gmail.com, Medstar
how we doing on this Kristabel, Medstar Kristabel and Gerlie Hazel Isubal, Medstar Gerlie  
Kristabel, Medstar
on it whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  
Kristabel, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  - are we using the same email with the Calista website for the lead notifications?
Kristabel, Medstar
whitney.zelig@gmail.com, Medstar
yes same lead email  Kristabel, Medstar Kristabel  the tatto pics are okay- choose different ones than 1,3, 4 
Kristabel, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  - what is the final url? for the privacy policy
Kristabel, Medstar
Isaac Klausnser, Medstar Isaac  we done with the forms 
whitney.zelig@gmail.com, Medstar
Alyssa Workman, Medstar Alyssa  lorem ipsum & edit please 
Alyssa Workman, Medstar on this today
Hector Mota, Operations Manager at Medstar
Good morning Isaac Klausnser, Medstar Isaac  
Thank you for dropping the Leadsheet. 
I will provide access to client and send now. 
Hector Mota, Operations Manager at Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  
What email am I going to provide access to for this leadsheet?
Is it info@calistalaser.com ????
Or do you have another one to add?
whitney.zelig@gmail.com, Medstar
info is fine Hector Mota, Operations Manager at Medstar Hector  
Hector Mota, Operations Manager at Medstar
Okay thank you.. Will send to client now..
Alyssa Workman, Medstar
Vania J, Medstar Vania or whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com please audit my Lorem Ipsom on

1. The hero image on HP
2. this segment:

3. this segment:


Also, whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com will you please confirm if consultations are complimentary? It is not clear on the spreadsheet but the copy says there are...Going to Cheeze things up if it is.

Also also...should I request B&A to be stacked or do you think this is okay:

https://dfwtattooremoval.beautysculpt.net/laser-tattoo-removal/





Kristabel, Medstar Kristabel & Gerlie Hazel Isubal, Medstar Gerlie please make the following edits:

Overall Edits:

1. Social link is linking to Cypress Dermatology, please correct:
 - Facebook Social link to: https://www.facebook.com/DFWTattooRemoval

For here:
https://dfwtattooremoval.beautysculpt.net/

1. Add a semi-transparent light grey background behind the text on the hero image for Mobile only, it's hard to read.

2. Again, hard to read on the Mobile Only, use another semi-transparent background

3. Again, hard to read make sure the text is not overlapping the image, also adjust the padding please MOBILE ONLY




And for here: https://dfwtattooremoval.beautysculpt.net/laser-tattoo-removal/

1. Can this pricing graphic be altered at all to be easier to read (mobile only ) also it seems a little blurry?




whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com after these edits and audits, things are good to go.
Kristabel, Medstar
I have updated all Alyssa Workman, Medstar Alyssa  
whitney.zelig@gmail.com, Medstar
Kristabel, Medstar Kristabel  let's change models on contact form on the very bottom please. More lifestyle models 
whitney.zelig@gmail.com, Medstar
follow up Kristabel, Medstar Kristabel or Selena Vujatov, Medstar Selena  if you can think of a better picture
Selena Vujatov, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  I changed the image, let me know what you think
Kristabel, Medstar πŸ‘
Alyssa Workman, Medstar
These edits came as a request via email from whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com

EDITS ASAP
Kristabel, Medstar Kristabel Gerlie Hazel Isubal, Medstar Gerlie   Selena Vujatov, Medstar Selena  

1. The big white laser gun in the hero image gallery on the homepage needs to be replaced. Can use these 
2. Please use the original content for before and afters: 
https://drive.google.com/drive/folders/18a1MwADVk_UL401NU-VMmVHCEZWfkJ3J?usp=sharing

3. Leave Dr. Baird and Laura Whitley staff photos but replace their bios from Calista website.  Remove Celia Dolinta photo and Bio (she’s no longer at Calista) and add Lindsey Sorensen.  We’ll add new pics soon:

KENNETH BAIRD
Medical Director
Kenneth Baird M.D., has been practicing family medicine since 1989. He became involved in aesthetics in 2005, with Botox injections and dermal fillers. He further expanded the scope of his practice to include anti-aging procedures and is currently a BioTE and GAINESWave provider. His patients appreciate his care and passion for their wellness, resulting in many satisfied patients and referrals. At the beginning of 2017, he became the Medical Director at Calista where he performs and supervises clinical procedures. We’re excited to have Dr. Baird performing aesthetic injections on Wednesday evenings.

When Dr. Baird is not in the office, he enjoys spending time with his family, reading, exercising and martial arts. As a third degree black belt in Tae Kwon Do, he not only enjoys training but is also a corner judge and referee at state and national tournaments.

LAURA WHITLEY
Professional Laser Technician
Laura Whitley, MA, PLT, is a state certified Professional Laser Technician which is the highest certification in the state of Texas. She has over 20 years of experience in both aesthetic and dermatology procedures. She has been trained in the most up-to-date procedures that include fractional CO2 resurfacing, RF and Ultrasound skin rejuvenation, Picosecond scar and tattoo removal,  Botox and dermal fillers.  Our clients love Laura and appreciate her expertise and passion for aesthetics. Let Laura help you look your best!
 
LINDSEY SORENSEN
Nurse Practitioner
Lindsey Sorensen, MSN, APRN, FNP-C is board certified as a Family Nurse Practitioner through the American Association of Nurse Practitioners (AANP) and licensed by the Texas Boarding of Nursing. Lindsey completed her Bachelor of Nursing from Texas Woman’s University in 2012, and her Master of Science in Nursing through the University of Texas at Arlington in 2019. She has a diverse background in the field of nursing that ranges from, plastic surgery, aesthetics, men and women’s sexual wellness, and bio-identical hormone replacement therapy (BioTE). Her training also includes procedures like O-shot and P-Shot, medical injectable Kybella, as well as CO2RE Intima for Vaginal Rejuvenation. Lindsey is passionate about helping her patients feel more confident and helping them reach their short-term and long-term goals ultimately leading to a healthier and happier lifestyle. In her spare time, Lindsey enjoys spending time in the outdoors as much as possible, traveling, as well as spending time with her significant other and their two Labrador retrievers.
 
CARLY RIGGINS
Professional Laser Technician
Carly Riggins, SLT, grew up in Fort Worth and is a state certified Professional Laser Technician and licensed cosmetologist. She received her training at Duvall’s School of Cosmetology and Texas Laser Institute. She has received advanced training on some of the most popular skin care procedures including micro-needling, fibroblast plasma pen, RF skin resurfacing, and body sculpting procedures. You’ll appreciate her knowledge and confidence when it comes to her aesthetic and laser experience.

ERIN MCDONALD
Medical Assistant
Erin McDonald, M.A. attended Brownie Mackie College for her training where she received her Phlebotomy and Medical Assistant Certifications. In addition to her medical assistan and laboratory responsibilities, Erin plays a vital role in many of the medical procedures performed at Calista. Erin’s training includes BioTE, GAINESWave, IV Therapy, and CoolSculpting procedures. Our clients really appreciate her friendly knowledgeable approach.
 
DAN SCHILDGEN
Owner
Dan Schildgen graduated from the University of South Florida with a bachelor’s degree in biology. He retired in 2006 after a career in the Animal Health Industry and in 2012 made the decision to open Calista Skin & Laser Center. He strives to offer the most advanced aesthetic procedures at affordable prices.  His greatest satisfaction is β€œhelping people feel more confident about their appearance, ultimately seeing them lead more active and healthier lifestyles.”  Today Calista is one of the most successful aesthetic clinics in Texas.
Selena Vujatov, Medstar
Alyssa Workman, Medstar Alyssa  I changed the Meet the team page (task 3). I don't have permission for Google Drive (task 2) and the images you sent for the hero section are too small, just 380px width (task 1).
Kristabel, Medstar thanks
Alyssa Workman, Medstar
Selena Vujatov, Medstar Selena I just granted you access to the Google Drive folder.

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  please advise about the Hero images requested by Dan.
Kristabel, Medstar
Alyssa Workman, Medstar Alyssa Selena Vujatov, Medstar Selena  - their original before and after images are already on the website
Alyssa Workman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  I am confused now. Please review the email from Dan and maybe we need him to clarify more....Apparently, these are his photos and not clear now where he wants to replace the photos. 
whitney.zelig@gmail.com, Medstar
The one with the gun is a stock photo. let's have Kellie Zelig, Graphic Designer at Medstar Kellie make another service page graphic without a gun since its not "correct" 

Did Kristabel, Medstar Kristabel and Gerlie Hazel Isubal, Medstar Gerlie use the drive to update the before & afters on homepage and tattoo removal page? 
Kristabel, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  yes, we used theirs, along with the demo before and afters. should we remove the demo ones?
whitney.zelig@gmail.com, Medstar
how many demos are there Kristabel, Medstar Kristabel  ?
whitney.zelig@gmail.com, Medstar
Ok we can take them off Kristabel, Medstar Kristabel  
Kristabel, Medstar done
Alyssa Workman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  I think it looks good, what to take a second look?
whitney.zelig@gmail.com, Medstar
looks good Selena Vujatov, Medstar Selena can you beef up the form and the call button like you do? campaigns will be running to this site 
Selena Vujatov, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  I made changes, I have also changed header on all internal pages. The background on the desktop is now white.
whitney.zelig@gmail.com, Medstar
thanks Selena Vujatov, Medstar Selena  
whitney.zelig@gmail.com, Medstar
Alyssa Workman, Medstar Alyssa  are we done with this project then? can you double check work please 
Alyssa Workman, Medstar
Yep good to go whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
whitney.zelig@gmail.com, Medstar
whitney.zelig@gmail.com re-opened this to-do.
whitney.zelig@gmail.com, Medstar
Alyssa Workman, Medstar Alyssa can you find the logo dan sent me in my email? Doesn't look like it was changed

Move "lindsey nurse practioner " before Carly to the top Kristabel, Medstar Kristabel on the about us page 


Kristabel, Medstar Kristabel make a more stacked review page on DFW reviews page.
Selena Vujatov, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  I changed the logo
whitney.zelig@gmail.com, Medstar
Hector Mota, Operations Manager at Medstar
Ahhh.. The irony of tattoos... You spend money to get something done on your body when you are young... .then spend money to get it removed when you are older. 
Selena Vujatov, Medstar πŸ˜‚
whitney.zelig@gmail.com, Medstar
you are free to go ahead and publish Selena Vujatov, Medstar Selena  
Selena Vujatov, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  Done
whitney.zelig@gmail.com, Medstar
Alyssa Workman, Medstar Alyssa   Selena Vujatov, Medstar Selena please remove this woman:

3. Leave Dr. Baird and Laura Whitley staff photos but replace their bios from Calista website.  Remove Celia Dolinta photo and Bio (she’s no longer at Calista) and add Lindsey Sorensen.  We’ll add new pics soon:

PLEASE REMOVE ON HOMEPAGE AS WELL
Selena Vujatov, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  On the homepage, I removed Celia and added Lindsey instead. Celia was already removed from the Meet the team page and bios were already taken from the Calista website.
Alyssa Workman, Medstar Thank you ❀️
whitney.zelig@gmail.com, Medstar
whitney.zelig@gmail.com completed this to-do.
whitney.zelig@gmail.com, Medstar
whitney.zelig@gmail.com re-opened this to-do.
whitney.zelig@gmail.com, Medstar
Isaac Klausnser, Medstar Isaac  have we done the trello check list with this website? 
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - No, we haven't. Will do it now.

For the other client websites. You can let me know once our team has completed all the work and we are about to run the ads on the LPs.
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com -

I just reviewed the website and found the below issues.

For Selena Vujatov, Medstar Selena Kristabel, Medstar Kristabel Jonnamae Jumawan, Medstar Jonnamae  

#1 Many templates that got copied over from the NewSkin aesthetics template while making a copy on the staged server for this client that is not being used on this website are still there. Please review and delete all which we are not using on this website. We need to make sure we do this for all of our clients.
https://www.dfwlasertattooremoval.com/?elementor_library=home-template

#2 Social FB icon is linked to the Cypressdermatology client.

#3 Home page still has the metadata copied from the cypress dermatology client.


#4 All other pages are missing the metadata.

#5 Font size and family are not consistent on the pages.
#6 
#7 Wide gaps b/w the letters. I have noticed this issue on many other client websites as well. We need to make sure we properly align the text on the mobile version.


Hector Mota, Operations Manager at Medstar Hector   - Please let us know about them below.

#1 No analytics code or popups on the website.
#2 On the frontend this website has "info@dfwtattooremoval.com" but in the form notifications they have "info@calistalaser.com".
Kristabel, Medstar
fixed all issues except the staff with no picture. that was just a placeholder
Selena Vujatov, Medstar thank you!
Hector Mota, Operations Manager at Medstar Nice Job! πŸ₯‡βœ…
Isaac Klausnser, Medstar πŸ‘
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac
Thanks for your thorough work and check on this project.
This was a project whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com has been doing and it is partly attached to Calista Laser. 
Whitney, do you need an analytics account for this site?
The notifications is the same issue as Drip Gym and Ketamine NY.
Whit would know best how to handle that as well. 
whitney.zelig@gmail.com, Medstar
I probably need an analyitics account yes Hector Mota, Operations Manager at Medstar Hector  
Hector Mota, Operations Manager at Medstar
Okay, Whitney, thanks for verifying. If we are doing any pop ups or ads to this page we will also need a GTM.. I am not seeing one either. 
whitney.zelig@gmail.com, Medstar
Hector Mota, Operations Manager at Medstar Hector  can you task it out before we move the site URLs
Hector Mota, Operations Manager at Medstar
Whitney, did you mean to task out the GTM and GA tasks to myself? If so, I have already done so. 
I've also created a separate DFW Tattoo Removal - www.dfwlasertattooremoval.com
to do task list to keep any work done on Calista and DFW separate. 
Please let me know if you are referring to any other task so I can assign right away. 
Thanks. 
whitney.zelig@gmail.com, Medstar
seems that you are already working on it thx super h
Hector Mota, Operations Manager at Medstar You're Welcome! 😊
Hector Mota, Operations Manager at Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com I just need to verify that this - https://www.dfwlasertattooremoval.com
will be the final site.... 
Hector Mota, Operations Manager at Medstar
Thanks for verifying that for me. I will work on them now. 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.