Monthly Google Ads Report - Center for Medical Aesthetics
Hi Team,
How are you?
Tami, we are praying for you.
Coolsculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.
Attached is the report for Google Ads for last month.
Google Ads Account Summary:
(Spent / Conversions / CPA)
$2,769 / 18 / $153.84
Notes on Google Ads:
- Conversions were down a bit month/month which can mostly be attributed
to a drop in the conversion rate and decrease in ad spend.
- Even with the decline in performance the average cost / lead was
$153.84 which is competitive for Coolsculpting.
- That being said, I definitely don't want to see performance continue
to decline. I will look for opportunities to improve the performance of the
campaigns quickly this month.
Let me know if there are any questions.
Chris
How are you?
Tami, we are praying for you.
Coolsculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.
Attached is the report for Google Ads for last month.
Google Ads Account Summary:
(Spent / Conversions / CPA)
$2,769 / 18 / $153.84
Notes on Google Ads:
- Conversions were down a bit month/month which can mostly be attributed
to a drop in the conversion rate and decrease in ad spend.
- Even with the decline in performance the average cost / lead was
$153.84 which is competitive for Coolsculpting.
- That being said, I definitely don't want to see performance continue
to decline. I will look for opportunities to improve the performance of the
campaigns quickly this month.
Let me know if there are any questions.
Chris