Chic Med Laser & Aesthetic Center - www.chicmed.com- Katharine

Website Design + Development * Digital Marketing Set-Up (One-Time Fee) * Digital Marketing Monthly Management

Black Friday Shopping Cart

Assigned to
Alyssa Workman, Medstar Alyssa W. Isaac Klausnser, Medstar Isaac K. Vania J, Medstar Vania J.
Notes
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com please check your email regarding this, I don't know what was discussed on the phone call with them. Email is titled "Black Friday" they want to integrate a shopify cart. I drafted a reply. 

1. Gift Cards 
$100 for only $75
$300 for $200

*limit 4 per person. Gift cards cannot be combined with any promo or sale. 


2. Signature Hydrafacial- 150 off package of 3. 
sale:  435   reg: 585

3. BOGO Coolsculpting 
sale: 750 reg: 1500



4. Microneedling
sale: $250 reg: $540
Microneedling package of 4 -  sale 900 reg: 1800


5.  Get 20% off when you pay in Full for a Restore Membership 
sale: $1680  reg. $2100


6. Relaxing Facial- 
reg: 120 sale: 90
package of 3: sale: 225 reg: 360


7. RF Skin tightening-50% off  
Full Face reg: 600 sale:300


8. Chemical Peel 
1 sale: 90 reg: 180
3 x sale: 240 reg: 540


9. Photofacial Full Face
  sale: $250 reg: $480

*Pricing above checked with team by VJ 10:12am 11/1

**MAKE SURE ALL SHOPPING CART ITEMS HAVE DISCLAIMERS!**

----
options: 
up to 10 sales for 2,000
$50 per 1000 contacts- text blast
$750 send over 3x or more ( email blast) **maybe an option**
included is FB boost 


Have Zenoti send you over a shopping cart example


Shopify Isaac Klausnser, Medstar Isaac can you give jonname login and password?

Dijah Lautaha, Writer, Graphic Designer Dijah shopping cart graphics
https://www.canva.com/design/DAFQvDINuyE/QavTFHKcH9RpNuwOSwnRbQ/edit?utm_content=DAFQvDINuyE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

  Kellie Zelig, Graphic Designer at Medstar Kellie   can you start making 2-3 graphics

MAKE SURE YOU "COPY" THE GRAPHIC SO WE DON'T LOSE WORK ( BUT KEEP ON THE SAME CANVA PROJECT FOR ALL CLIENTS. DIFFERENTIATE THE CLIENTS BY LOGOS AND NOTES

one with all the sales here:


https://www.canva.com/design/DAFRBG_0eaU/aWK5Eo_NPrF7nNUcOC4wZQ/edit?utm_content=DAFRBG_0eaU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

two  with the most important sales :

https://www.canva.com/design/DAFRBHGccnY/pL91X1VJu-IZLxn6rg2yBA/edit?utm_content=DAFRBHGccnY&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Alyssa Workman, Medstar Alyssa can you add to the spreadsheet please and thanks?

Comments & Events

whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania  
whitney.zelig@gmail.com, Medstar
7-10 days beforehand

2 days after cyber monday
Vania J, Medstar
page 5 for shop icon
whitney.zelig@gmail.com, Medstar
2 more with just imporant sales Kellie Zelig, Graphic Designer at Medstar Kellie

coolsuclpting
gift cards
hydrafacial
RF skin tightening
microneedling


how we doing on this Jonnamae Jumawan, Medstar Jonnamae  
Dijah Lautaha, Writer, Graphic Designer
whitney.zelig@gmail.com, Medstar
Isaac Klausnser, Medstar Isaac i am actually going to have you do this shopping cart as we are behind.

please make sure a disclaimer is included on all services:

* Terms and Conditions apply. Please note that a medical consultation is required to confirm that you are an eligible candidate for this service. By purchasing this item you certify that you understand that you are pre-paying for a treatment that will be administered by the appropriate member of our aesthetics staff once you have scheduled an appointment and we have determined eligibility for the service. Specials are subject to change at any time.


however, for the gift cards add this one:

* Gift cards cannot be used on other sales or promos.Terms and Conditions apply. Please note that a medical consultation is required to confirm that you are an eligible candidate for this service. By purchasing this item you certify that you understand that you are pre-paying for a treatment that will be administered by the appropriate member of our aesthetics staff once you have scheduled an appointment and we have determined eligibility for the service. Specials are subject to change at any time.
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - Added

Chemical Peel - https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=871ef0e881a13d277747f2abcfa79e0a

Gift card - https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=79b03eff490de98cd95ef80b922dc2ad

Microneedling - https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=e6cf3db6d636207bf07ccb7499dda92c

PhotoFacial - https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=e50db0d26f11b24135600f0f5378c0fa

Relaxing Facials - https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=4df082666f74a797f16d267935af7cbf

Restore Membership - https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=1499f6d749fbc7d7049481a6e3b030de

RF Skin tightening - https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=5949230fa4f5ebc014ddde3ac554ee1b

Signature Hydrafacial
- https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=83d278c94eda3fc195214cbda4d32cce

BOGO Coolsculpting - https://vvtq3idibbd7qey4-63281660103.shopifypreview.com/products_preview?preview_key=9a49bd7b740bb18839a71c6a87874f8b

Dijah Lautaha, Writer, Graphic Designer Dijah - I am not seeing the graphic for Coolsculpting product. Can you please check and share?

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com

I'm not seeing this clients shopify store connected to their domain nor they have any payment set up. Homepage and footer is also filled with placeholder text.
whitney.zelig@gmail.com, Medstar
Isaac Klausnser, Medstar Isaac didn't they give you credentials to their stripe?

Isaac Klausnser, Medstar Isaac we will get you a shopify image banner

Dijah Lautaha, Writer, Graphic Designer Dijah can we get a shopify banner 600 x 1200

BASIC, "BLACK FRIDAY" thats it- as we will use it on our other clients 
whitney.zelig@gmail.com, Medstar
it might be zenoti Isaac Klausnser, Medstar Isaac  
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - OK. I just replied back to you and the client in the email regarding this in the email thread.
whitney.zelig@gmail.com, Medstar sweet
whitney.zelig@gmail.com, Medstar
let's stay on top of them Isaac Klausnser, Medstar Isaac  , we gotta get that handled asap
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - Sure. I will send them a reminder email if they don't reply back today.
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - The client have the domain and the payment processor connected to their Shopify store. Only thing remaining now is the homepage and the footer. I have asked him if he needs any help with that.
whitney.zelig@gmail.com, Medstar awesome thank u
whitney.zelig@gmail.com, Medstar
Isaac Klausnser, Medstar Isaac  where can I find these sales? what URL is the shopping homepage?
whitney.zelig@gmail.com, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie can you change color to their "brand" - no RED. 

https://chicmedlaser.com/
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - You can find the sales on the below url.

https://store.chicmed.com/

Password - dekohg
whitney.zelig@gmail.com, Medstar
What's the user name? Isaac Klausnser, Medstar Isaac  i thought we were going live so we could work on it? this is password protected
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com ​ - There is no username. You can check the website frontend using the above password.

The client set it up on his end. I believe to hide it from the customers until it's fully ready.
Ivonne Ackerman, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie  can we make the girl on the left look non gray?
Kellie Zelig, Graphic Designer at Medstar good idea
whitney.zelig@gmail.com, Medstar
Isaac Klausnser, Medstar Isaac or Kristabel, Medstar Kristabel  

what is the email and password for

https://store.chicmed.com/
Ivonne Ackerman, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie  thanks! I think the line at the bottom got cut off. "package of 3"
Kellie Zelig, Graphic Designer at Medstar thank you
whitney.zelig@gmail.com, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie  more variations of lifestyle/ unique models
whitney.zelig@gmail.com, Medstar
Probaly not Kellie Zelig, Graphic Designer at Medstar Kellie

Ivonne Ackerman, Medstar Ivonne  is going to help you 
Kellie Zelig, Graphic Designer at Medstar
Ivonne Ackerman, Medstar Ivonne please let me know the instructions when you find out
Ivonne Ackerman, Medstar
Ivonne Ackerman, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie  please see the changed models above. Can you please do 3 variations?
whitney.zelig@gmail.com, Medstar yup i like it
Kellie Zelig, Graphic Designer at Medstar i see this
whitney.zelig@gmail.com, Medstar
feedback from client:


Hi Whitney,


 


Now that I’m not driving. I can provide specific feedback about the content you sent me. I want to make sure you understand where I’m at, I couldn’t tell if you understood when we spoke earlier.


 


First, I’m 100% on board with creating content that doesn’t necessarily fit our brand’s style if that’s what you’ve done in the past for other accounts, and that aspect of the design is what made the campaign successful, but it needs to make sense. The design you sent me is so visually busy that the readability factor is poor at best. This is because font style is the same, font size is the same, the only difference is the alternating teal and white font color which just looks tacky and doesn’t improve readability.


 


 


When I think about what makes someone like me, who is incredibly busy, easily distracted, and has a short attention span, stop to read, or click on an add, it’s the key words and straightforward, simple design. The reader should know what’s being offered immediately and because it’s clean and direct, the reader can determine if they’re interested right away. There are reasons that ads aren’t formatted the same as a written email, the purpose is to attract the reader and guide them quickly to where you want them to go. This is accomplished through


 


BIG…BOLD eye-catching HEADERS


WITH EASY-TO-READ CONTENT


 


THAT STANDS OUT


Against the background


 


IF LISTING


All the promotions on the


same page


 


THE FONT MUST


CREATE SEPARATION


With use of different headers,


font styles, grouping, and placement


 


I don’t think the model is a good idea for this type of promotion with the amount of content you’re trying to include. I think simple is better, something like a pop up on the website or teaser email or text that simply announces the upcoming black Friday promotion. If you think each promotion, we plan to run should be included in the email, then it should be apart from the eye-catching announcement with the use of content blocks under the main photo, see below what I mean by simple but eye catching.


 


 


If you want all the deals to be featured, it needs to be clearer. Here’s another example of what I mean.


 


 


Hopefully, this clarifies what I meant by professional. I don’t mean pretty and Chic, I mean thoughtfully and intentionally designed. I really hope this campaign is a success. To be honest, I’m a little worried, since the content you created is so far off from this concept which isn’t anything new or proprietary, it’s standard in marketing and advertising. We can arrange a call at some point after all this is over to talk about everything so we’re on the same page moving forward. Thank you!


 


Have a great day!
Ivonne Ackerman, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie  let me know when you're ready with the variations and we can work on text together. 
whitney.zelig@gmail.com, Medstar
i guess she said try it with no model too Kellie Zelig, Graphic Designer at Medstar Kellie  
Ivonne Ackerman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com   Kellie Zelig, Graphic Designer at Medstar Kellie  only the one that has all the sales
Kellie Zelig, Graphic Designer at Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com ok I'll do one with no model. I agree with her. I'm not seeing her pictured edits though.
Ivonne Ackerman, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie  we have to work on the font. She’s basically saying that it was all one font and font size so we want to place more hierarchy in the font. With the name of the treatment in thin font and sale price a little bolder. Please let me know when you’re ready to work on font. I’m available all day tomorrow. 
whitney.zelig@gmail.com, Medstar
Dijah Lautaha, Writer, Graphic Designer Dijah this client is being very particular. can you read this thread ( the feedback she sent) and see if you can come up with a text blast with a list of all the sales ( no models) and one with a few of the sales ( models that ivonne posted above) 

Kellie Zelig, Graphic Designer at Medstar Kellie also create a graphic with the most important sales too
Ivonne Ackerman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com we're already doing 5 versions for them. and Kellie already has all sales and most important. 
whitney.zelig@gmail.com, Medstar sweet
Ivonne Ackerman, Medstar
Kellie Zelig, Graphic Designer at Medstar Kellie I like 10 & 11

Can you come up with something else for page 2 & 4 for second link? I like the others from that link too.
Dijah Lautaha, Writer, Graphic Designer
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Ivonne Ackerman, Medstar Ivonne  Just checking- would you like me to make a graphic for this client? lmk
Kellie Zelig, Graphic Designer at Medstar we should get
Kellie Zelig, Graphic Designer at Medstar second eye
whitney.zelig@gmail.com, Medstar
Isaac Klausnser, Medstar Isaac OR Kristabel, Medstar Kristabel NEED DISCLAIMER ON ALL ITEMS:

* Please note that a medical consultation is required to confirm that you are an eligible candidate for this service. By purchasing this item you certify that you understand that you are pre-paying for a treatment that will be administered by the appropriate member of our aesthetics staff once you have scheduled an appointment and we have determined eligibility for the service. Specials are subject to change at any time. Cannot be combined with any other offer or promo.
Kristabel, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  - added
Ivonne Ackerman, Medstar
Kristabel, Medstar Kristabel can you please add a disclaimer under the gift cards:

*limit 4 per person. Gift cards cannot be combined with any promo or sale. 
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Updated
Ivonne Ackerman, Medstar Thank u!
Ivonne Ackerman, Medstar
WOWWWW Dijah Lautaha, Writer, Graphic Designer Dijah these are stunning!

Kellie Zelig, Graphic Designer at Medstar Kellie please use these versions for future text blasts. 

Let's keep these because I could have used these this weekend!
Kellie Zelig, Graphic Designer at Medstar ❤️❤️❤️
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.