Cliffside Skin & Laser July 2020 Google Ads + Social Media Campaign
Hello Doc,
How are you?
I think I may need to start sending you correspondence via Instagram. LOL.
Insta is more fun that GMAIL huh. So we could at least triple your budget
for liquid rhino and dermal fillers. There is a lot of demand in your area.
Are you seeing an ROI? Let me know.
Also, the funds BTL gave me for your media are depleted. Let me know if you
want us to transfer the Emsculpt campaign into your ad account and continue
to run the campaign. Below is the media spend report.
6 Months - $2500 a month = $15000 +$1000 = $16,000 16000
Google Ads First Click Jan 15th $6,481.40
Facebook Ads (Medstar Media Account) $201.04
Facebook Ads (Medstar Clients Account) $7,566.26
Facebook Ads (Medstar Clients Account) $68.28
Adroll $1,878.39
Total Ad Spend $16,195.37
Below are the ad metrics from the campaigns. Let me know if you would like
me to raise the budgets.
(#1) Google Ads Ad Spend Vs Impression Share
Overall Impression Share 64.87%
emsculpt: Ad Spend $999.81 / Impression Share 64.87%
(#2) Google Ads Ad Spend Vs Impression Share
Overall Impression Share 21.18%
rhinoplasty: Ad Spend $1,597.00 / Impression Share 23.73%
dermal fillers: Ad Spend $914.35 / Impression Share 19.04%
Below are the metrics, please let me know if you have any questions.
July Ad Campaign Metrics
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $1,000
Total Conversions (Leads): 8
Average Cost Per Conversion: $124.98
Total Clicks: 333
Average Cost Per Click: $3.00
Search Impression Share: 64.87%
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $2,511
Total Conversions (Leads): 35
Average Cost Per Conversion: $71.00
Total Clicks: 1,406
Average Cost Per Click: $1.79
Search Impression Share: 21.18%
Facebook / Instagram Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $1,860.96
Total Conversions (Leads): 20
Average Cost Per Conversion: $93.05
Total Clicks: 1,187
Impressions: 68,581
How are you?
I think I may need to start sending you correspondence via Instagram. LOL.
Insta is more fun that GMAIL huh. So we could at least triple your budget
for liquid rhino and dermal fillers. There is a lot of demand in your area.
Are you seeing an ROI? Let me know.
Also, the funds BTL gave me for your media are depleted. Let me know if you
want us to transfer the Emsculpt campaign into your ad account and continue
to run the campaign. Below is the media spend report.
6 Months - $2500 a month = $15000 +$1000 = $16,000 16000
Google Ads First Click Jan 15th $6,481.40
Facebook Ads (Medstar Media Account) $201.04
Facebook Ads (Medstar Clients Account) $7,566.26
Facebook Ads (Medstar Clients Account) $68.28
Adroll $1,878.39
Total Ad Spend $16,195.37
Below are the ad metrics from the campaigns. Let me know if you would like
me to raise the budgets.
(#1) Google Ads Ad Spend Vs Impression Share
Overall Impression Share 64.87%
emsculpt: Ad Spend $999.81 / Impression Share 64.87%
(#2) Google Ads Ad Spend Vs Impression Share
Overall Impression Share 21.18%
rhinoplasty: Ad Spend $1,597.00 / Impression Share 23.73%
dermal fillers: Ad Spend $914.35 / Impression Share 19.04%
Below are the metrics, please let me know if you have any questions.
July Ad Campaign Metrics
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $1,000
Total Conversions (Leads): 8
Average Cost Per Conversion: $124.98
Total Clicks: 333
Average Cost Per Click: $3.00
Search Impression Share: 64.87%
Google Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $2,511
Total Conversions (Leads): 35
Average Cost Per Conversion: $71.00
Total Clicks: 1,406
Average Cost Per Click: $1.79
Search Impression Share: 21.18%
Facebook / Instagram Ads (Date Range: 7/1/2020 - 7/31/2020)
Total Cost: $1,860.96
Total Conversions (Leads): 20
Average Cost Per Conversion: $93.05
Total Clicks: 1,187
Impressions: 68,581