Audit Guide posted for ease.

Sydney Elizabeth we are ready for you, please see the specified instructions.

*Remember, always check all pages from the back-end, check mobile, desktop, and confirmation pages.

Elizabeth - 

• Check phone number is correct (hyperlink + body of text view)
• Add phone number + hyper- link the phone number when the body of text mentions calling the spa.
• Click phone number linking and make sure it matches when it pops up tel:+1xxxxxxxxxx *Here is the code, be sure to replace #  <a href="tel:+17203266028"> 

• Check to spelling and grammar and mentions of spa. *Any edits made must be made on confirmation as well.
• Check FDA claims (i.e. approved vs Cleared - approved is for medication/injectable primarily)

• Check social icons are linked correctly and that they open in separate window. *If not, update. 
• Click all buttons to make sure they are anchored (linked to page or forms) *if not, update, or task to anchor where they should
• Check internal & outbound links on pages to make sure no links are broken (404),*if they are, find an appropriate replacement link.
• Hyper links font color matches spa theme and readable/visable.

• Make sure the address is correct
• Click on the map/address to be sure it is connected to Google Map Pack

• Stacked before & after images *Take note of how many or if any are there too, ideally want 5-6 images b&a's. 

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Sydney  

• Check justification/balance of space around/between images + text
• Overlaid text is readable 

• Offers are consistent on all forms. (Offer is the boldest/biggest text)
• AD landing pages have bolded text on the offers and click buttons.
• Buttons say “get coupon” if there is an offer.
• Make sure Landing Pages with Offers have pop-ups or assign them if not.
• Make sure Blogs have a separate lead form. 

• Check pop-ups and gravity forms and images are consistent (across all platforms on: Set Up Web task, Onboarding, and spradsheet.)
• Check buttons & imagery are bold and catching. 
• Disclaimers mention the offer *provide it in the edit task if not. 

• Needs to be a lightbox pop-up - not directly embedded.