Basecamp Export

From the list: Website Development

✔ CoolSculpting Budget Adjustments

Chris Z. added this on Jan 07, 2021
Completed Jan 13, 2021 by Shane Q.

Assigned to: Shane Q.
Notes: Shane - Client needs to reduce 35k budget on Google ads to 25k

Pause Naperville and Barrington - $4000 each =total $8000 for CoolSculpting
Reduce CS Gold Coast to 14k. Push all of the leads to to their main site:
https://www.conciergemedspa.com/coolsculpting/
The old CI medspa site shouldn't get anymore traffic.

Total CS Budgets Now
14k - CS Gold Coast
4k - CS Geneva
1500 CS Facebook
1500 Dermal Fillers - FB
1500 BOTOX - FB
- Leave all plastic surgery the same

Hector - FYI

Comments & Events

Hector Mota, Operations Manager

Got it, thank you for the heads up.
I will update budgets in client spreadsheet.

Jan 07, 2021 at 9:04 PM Notified 2 people

Shane Quast

on it

Jan 08, 2021 at 5:35 PM Notified 2 people

Shane Quast completed this to-do.

Jan 13, 2021 at 4:05 PM

Hector Mota, Operations Manager

Shane

Good morning. Here are more adjustments to make to this campaign.

You may have already seen the email from Chris about the issues with broke people leads. In any case, here it is for you to make the adjustments.

Can we add some income exclusions to Concierge Medspa plastic surgery leads, they are getting a lot of broke people

Shane,

Part of the issue is the lipo leads they are just that way. So do not exclude too many people. I told them not to charge $150 over the phone for the consult. So a slight exclusion.

Also, the Lipo Budget was 4k a month. Let's take that down to 3k a month and put $500 additional on Rhinoplasty and another $500 on Breast Aug.

Jan 14, 2021 at 2:56 PM Notified 2 people

Hector Mota, Operations Manager

BTW Shane,
Can you please share the Breast Augmentation budgets with me?
I am not seeing them on the spreadsheet and I want to updated it correctly.
Thank you.

Jan 14, 2021 at 4:25 PM Notified 2 people

Shane Quast

Hector

I'll add income exclusions, but remember this will basically reduce "lead" volume to 0.

I have $3k for Breast aug.

Jan 15, 2021 at 3:20 PM Notified 2 people

Hector Mota, Operations Manager

Thanks Shane. So we now have Breast Aug. at $3.5k, correct?
I understand your concern on the exclusions.
Nonetheless, this is what they client asked for so we must cater to their suggestions.

Jan 16, 2021 at 2:04 PM Notified 2 people

Shane Quast

You're right. $3500.

Just remember this conversation so at the end of the month when they ask why they have no "leads" we can remind them.

Jan 18, 2021 at 5:59 PM Notified 2 people

Hector Mota, Operations Manager

Shane

Good morning.
Ads are off for Concierge this morning.
That's because they hit their budget limit correct?
Or is there is another reason you paused the ads?

Jan 29, 2021 at 1:48 PM Notified 2 people

Shane Quast

budget

Jan 29, 2021 at 5:49 PM Notified 2 people

Hector Mota, Operations Manager

Okay. I figured that. But since this is such an important client, I wanted to be certain.
Thanks.

Jan 29, 2021 at 9:58 PM Notified 2 people