Cool Aesthetics August 2020 Google Ads + Social Media Campaign
Hi Doc,
How is everything going?
This month's marketing report is ready and here are
your results. Overall, you had 14 leads on Facebook and 20 total
conversions on Google.
There are some areas which we feel you can improve on. One of them is your
search impression share percentage. We highly recommend that clients try to
get anywhere from
70% to 95% of search impression share. This is the percentage of people on
Google and Facebook who are actually seeing your ads.
Right now you are at 30.98% which is significantly lower than the
recommended range. Your current budget is not high enough. In turn, there
are more people searching for your services than we are reaching.
Let's discuss this and other concerns when you have some time.
Please remember that you also have a payment issue on your Google ads
account
that is still not resolved.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 25.71%
coolsculpting: Ad Spend $1,319.19 / Impression Share 25%
cooltone: Ad Spend $507.73 / Impression Share 30.38%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,827
Total Conversions (Leads): 20
Average Cost Per Conversion: $91.35
Total Clicks: 416
Average Cost Per Click: $4.39
Search Impression Share: 25.71%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $484.15
Total Conversions (Leads): 14
Average Cost Per Conversion: $34.58
Total Clicks: 182
Impressions: 20,558
Let us know if you have any questions or concerns.
Have a great day!
How is everything going?
This month's marketing report is ready and here are
your results. Overall, you had 14 leads on Facebook and 20 total
conversions on Google.
There are some areas which we feel you can improve on. One of them is your
search impression share percentage. We highly recommend that clients try to
get anywhere from
70% to 95% of search impression share. This is the percentage of people on
Google and Facebook who are actually seeing your ads.
Right now you are at 30.98% which is significantly lower than the
recommended range. Your current budget is not high enough. In turn, there
are more people searching for your services than we are reaching.
Let's discuss this and other concerns when you have some time.
Please remember that you also have a payment issue on your Google ads
account
that is still not resolved.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 25.71%
coolsculpting: Ad Spend $1,319.19 / Impression Share 25%
cooltone: Ad Spend $507.73 / Impression Share 30.38%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,827
Total Conversions (Leads): 20
Average Cost Per Conversion: $91.35
Total Clicks: 416
Average Cost Per Click: $4.39
Search Impression Share: 25.71%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $484.15
Total Conversions (Leads): 14
Average Cost Per Conversion: $34.58
Total Clicks: 182
Impressions: 20,558
Let us know if you have any questions or concerns.
Have a great day!