Cosmetic & Reconstructive Eyelid Surgery Practice - www. bergen eyelids.com - www.styeguy.com - IA

Micro Website Development * Digital Marketing Set Up * Digital Marketing Monthly Management Service

Google Ads - Set up campaign - Urgent -Priority

Assigned to
Chris Zelig, Medstar Chris Z. Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Due on
Notes
GTM - GTM-P85F6M44
GHL Tracking # - (201) 548-8921

Platform - Google Ads -
Service - Blepharoplasty
Location - 63 Grand Avenue, Suite 137, River Edge, NJ 07661
Budget - $2,000.00
Special - $250 OFF new client special
Targeting -  50 - 80 year old women - 15 miles around office exclude new york state
Landing Page - https://bergeneyelids.com/blepharoplasty/
Google ads ID: 828-610-7738

Platform
- Google Ads -
Service - Ptosis
Location - 63 Grand Avenue, Suite 137, River Edge, NJ 07661
Budget - $2,500.00
Special - $250 OFF new client special
Targeting -  20-80 year old women - 15 miles around office exclude new york state
Landing Page - https://bergeneyelids.com/ptosis-surgery/
Google ads ID: 828-610-7738

Platform
- Google Ads -
Service - Lower Bags
Location - 63 Grand Avenue, Suite 137, River Edge, NJ 07661
Budget - $1,750.00
Special - $250 OFF new client special
Targeting -  40-80 year old women - 15 miles around office exclude new york state
Landing Page - https://bergeneyelids.com/eye-bag-surgery/
Google ads ID: 828-610-7738

Hector Mota, Operations Manager at Medstar Hector Can we go ahead and get these set up? Please tag Shane when you are ready. These are not on the final URL yet, but Chris Zelig, Medstar Chris wants us to go ahead and get these set up so as soon as the URLs are ready, we can launch. We won't be able to place the GTM on the end, but the client wants to see the structure of the campaigns. 

Comments & Events

Hector Mota, Operations Manager at Medstar
Good morning Brittany Redding, Digital Marketing Manager at Medstar Brittany
I am surmising you added this task?
Please add your initials to the bottom of the notes to let us know. As of now it looks as if it was me who added this task.
I thought Ivonne Ackerman, Medstar Ivonne   did not want us to provide Shane any tasks without the LP ready?
Is it going to be this url at least ? - go.bergeneyelids.com ?
Brittany Redding, Digital Marketing Manager at Medstar
Hector Mota, Operations Manager at Medstar Hector Noted on adding my initials and date. Chris Zelig, Medstar Chris  Asked me to set this task up even though the Lps weren't ready because the client wanted to see the "structure" of the ads before they go live
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector this is a unique situation because the doc actually wants to go in and see the ads before we run them.

Brittany Redding, Digital Marketing Manager at Medstar Brittany please fill in the landing pages with the pages that will be the final destination which is for example:
bergeneyelids.com/eye-bag-surgery

and task Shane to build them out, paused.
Brittany Redding, Digital Marketing Manager at Medstar
Chris Zelig, Medstar Chris Ivonne Ackerman, Medstar Ivonne Hector Mota, Operations Manager at Medstar Hector  I have updated the task notes with the temporary URLs that we can use to get this campaign set up. 
Ivonne Ackerman, Medstar thank you!
Ivonne Ackerman, Medstar
Shane Quast, Medstar Shane  please see the task notes. Please start building out these campaigns. Thanks! 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Shane Quast, Medstar
Got it. 
Shane Quast, Medstar
Keyword research is done. Building campaign structure now. 
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - you rock!!!
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  this account just got canceled because they haven't had spend in so long. Can you help me reactivate it, or do you want me to handle it? 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane I do not see this client's Google ads account in any of our MCCs..
Not under the name Bergen, or Cosmetic & reconstructive.. or under the account number - 828-610-7738

Ivonne Ackerman, Medstar Ivonne  this is your client. I am seeing that it says on the client's spreadsheet 
provided access to support@medstarmedia.com
But that is not the email we provide access to Google ads accounts. 
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  you probably have a filter in place that won't let you see "cancelled accounts" 
Hector Mota, Operations Manager at Medstar
You are correct Shane. I see it now. 
As discussed during the ad meeting today, Chris will contact him to get this fixed. 
Shane Quast, Medstar 👍
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - account is back on. 
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - Great job on building out the preliminary campaigns in GA. Could we add callouts and site links as well. I am going to set up a meeting with the three of us next week as he is one of those who likes to be involved step by step. 
Shane Quast, Medstar
Chris Zelig, Medstar Chris  I don't have any landing pages, I can't set up the site links yet. 
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  Chris put those in the task as dummy pages. I think we're waiting for actual LPs
Brittany Redding, Digital Marketing Manager at Medstar
Shane Quast, Medstar Shane Hector Mota, Operations Manager at Medstar Hector  That's right. The doctor wanted to see a mock up of what the ads look like. I will get you the actual LPs soon. We are about ready to transfer. 
Ivonne Ackerman, Medstar correct
Brittany Redding, Digital Marketing Manager at Medstar
Chris Zelig, Medstar Chris Shane Quast, Medstar Shane  I already updated the original task notes. I moved the Stye Guy campaign to a different task to avoid confusion.
Isaac Klausnser, Medstar
Chris Zelig, Medstar Chris Shane Quast, Medstar Shane - ADDED. Below is the GTM code for both the website respectively.

<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-P85F6M44');</script>
<!-- End Google Tag Manager -->

<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P85F6M44"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->


<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-K4B7H633');</script>
<!-- End Google Tag Manager -->

<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-K4B7H633"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->

Alyssa Workman, Medstar Alyssa - Including you so you can drop the code in the correct task for this for logs pursposes.
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane please follow up here and let me know the status. 
Has conversion tracking on GTM been set up for them?
Thank you. 
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - I hope the Disney cruise is everything you dreamed it could be. Could you please bump this up in priority. Thank you.
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac  
Is there a reason you created a 2nd GTM for this client?
I am seeing a previous one - GTM-P85F6M44 - for the https://bergeneyelids.com which I had on the spreadsheet. 
That is the one on the site now. 
The new one you have here,  GTM-K4B7H633 is NOT on the LPS... 
Can you please clarify what is going on??
Hector Mota, Operations Manager at Medstar
Alright, thanks for verifying that Isaac. I just wanted to make sure we did not have anything disrupt conversion tracking. I have updated the client's spreadsheet to reflect the information above and added the 2nd GTM to the list. 
Brittany Redding, Digital Marketing Manager at Medstar
Shane Quast, Medstar Shane  How is this going?
Shane Quast, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  we're live
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.
Hector Mota, Operations Manager at Medstar
I have updated the MKT status sheet and added to ads start date list.