Cosmetic & Reconstructive Eyelid Surgery Practice - www. bergen eyelids.com - www.styeguy.com - IA

Micro Website Development * Digital Marketing Set Up * Digital Marketing Monthly Management Service

Treatment Pages: Bergen Eyelids

Assigned to
Mark Nicolas, Web Developer + Graphic Designer Mark N.
Notes
Mark Nicolas, Web Developer + Graphic Designer Mark can you please make the following edits on these pages:

https://bergeneyelids.medandwellness.com/blepharoplasty/

1. Change hero image to this one below:
2. Swap "WHY DO PATIENTS GET A BLEPHAROPLASTY?" section with the "what is dermatochalasis?" and "what is Blepharoplasty?" section

For this page: https://bergeneyelids.medandwellness.com/eye-bag-surgery/

1. Change hero image to this one below:

2. Change this image
to this image:


3. Change this picture:

to this picture:

Change this photo:

to this photo:

The reason for changing the images is because for this type of treatment, we want to use fewer beauty images and more real people images. 

Can you also please add the services you just created to the menu? Can you also create the About Us and Contact page? Feel free to reference this page to get information: https://bergeneyelids.com/. The current About Us and Contact page is a template and is using information from another client.

Comments & Events

Mark Nicolas, Web Developer + Graphic Designer
Hi Ivonne Ackerman, Medstar Ivonne , kindly see the following pages if they are all good to go.

Blepharoplasty - https://bergeneyelids.medandwellness.com/blepharoplasty/

Eye Bag Surgery - https://bergeneyelids.medandwellness.com/eye-bag-surgery/

About Us (subpages)
Contact Us - https://bergeneyelids.medandwellness.com/contact-us/

Note that the About Us subpages is not yet connected to the menu.
Please let me know if I will connect the pages now and if revisions are needed in the new pages.

Thank you.
Ivonne Ackerman, Medstar thank u!
Ivonne Ackerman, Medstar
Hannah, Client Success Manager at Medstar Hannah  see above and let me know your thoughts. 
Mark Nicolas, Web Developer + Graphic Designer
Mark Nicolas completed this to-do.
Ivonne Ackerman, Medstar
Ivonne Ackerman re-opened this to-do.
Ivonne Ackerman, Medstar
Hannah, Client Success Manager at Medstar Hannah re-tagging you.

Mark Nicolas, Web Developer + Graphic Designer Mark these pages look great!

Please use this developer checklist to check the whole website. Please let me know if you have any questions; we'll be happy to get on a quick call and explain it to you. We also have a video explaining how to fill the checklist out.
 
Also please don't close tasks, because there is often more work that needs to be done.

https://docs.google.com/spreadsheets/d/1_hx3PRT1GsNJ0y-jwu3DvxRKMMgptnBTIzhYv_HzR38/edit#gid=724297768
Hannah, Client Success Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Love the changes and the new about us/ contact pages
Mark Nicolas, Web Developer + Graphic Designer
Ivonne Ackerman, Medstar Ivonne Done with the hero. What is the email address of the contact lead? Should I use info@bergeneyelids.com? Also for the Get Coupon, who will be notified?
Ivonne Ackerman, Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark  below is the info. Let me know if you need anything else. Thanks! 


LEAD NOTIFICATIONS:   melissa@bergeneyelids.com


MAIN PHONE NUMBER: (201) 696-2646

Address: 63 Grand Ave. Suite 137, River Edge, NJ 07661
Mark Nicolas, Web Developer + Graphic Designer
Hi Ivonne Ackerman, Medstar Ivonne , I am done with this one.
Mark Nicolas, Web Developer + Graphic Designer not w/ checklist
Ivonne Ackerman, Medstar thanks!
Mark Nicolas, Web Developer + Graphic Designer
Ivonne Ackerman, Medstar Ivonne Done with this. My mistake, not sure why I changed the eye bag surgery page instead of contact us page.

Here's the updated Contact Us page - https://bergeneyelids.medandwellness.com/contact-us/

Thank you for correcting.
Ivonne Ackerman, Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark  can you add the about us pages you created to the about us menu item?
Mark Nicolas, Web Developer + Graphic Designer Sure!
Mark Nicolas, Web Developer + Graphic Designer
Ivonne Ackerman, Medstar Ivonne  Done adding the About Us subpages to the menu.
Ivonne Ackerman, Medstar thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark Mark Nicolas, Web Developer + Graphic Designer Mark How are you? I have some pretty extensive edits for this site. Can you please take a look at this video and let me know if you have any questions? Thank you so much!

Here is the video: https://watch.screencastify.com/v/aaXS3lNukISU5CBfG8Bv

Please replace the hero image on the Blepharoplasty page with this one:



Please replace the image next to Blepharoplasty on the homepage with this one:

Here are the before and afters for the before and afters section of the homepage I mention in the video. Please place them in two rows of three with the following title and blurbs:

Experience Exceptional Results

The before and after images below show real patients who have gotten outstanding results from surgery at Bergen Eyelids. Dr. Landmann's talent and expertise can help ensure that each patient sees brighter, younger-looking, more alert eyes after treatment. 


In this image, you can see excess, drooping skin on the upper eyelid before his Upper Eyelid Blepharoplasty. The after image shows a more open, alert eye after the procedure.


This patient was experiencing severe eyelid hooding, especially on her left eye. After the Upper Eyelid Blepharoplasty, her eyes are more open, and look more awake. 


This patient was experiencing ptosis, or drooping of the eyelid, as well as excessive hooding. An Upper Eyelid Blepharoplasty and Ptosis Repair were able to lift the eyelids and help the patient look more alert.
This patient had bags under the eyes and hooded eyelids. Both of these issues were treatable with an Upper Eyelid Blepharoplasty and Eye Bag Surgery, which revealed brighter, more open eyes.


Undereye bags can make you look tired no matter how much you sleep. This patient was able to achieve more youthful-looking eyes that look well-rested after Eye Bag Surgery to remove excess fat under the eyes.


Before treatment, hooded and drooping eyelids caused this patient to look like she was squinting. Ptosis Repair and Upper Lid Blepharoplasty helped her achieve a brighter, more alert appearance. 
Brittany Redding, Digital Marketing Manager at Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark In addition to my notes above, can you please take into consideration the note Ivonne gave you on the Stye Guy task about tightening up the spacing between the text and changing the font? 
Mark Nicolas, Web Developer + Graphic Designer Yes, sure!
Brittany Redding, Digital Marketing Manager at Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark can you please replace the first before and after image on the homepage with this one to see if it's the right size to match the others?


You can update the blurb to this:

In this image, you can see excess skin causing a hooded appearance on the upper eyelid before an Upper Eyelid Blepharoplasty. The after image shows a more open, alert eye after the procedure.

For the Blepharoplasty page, can you move the woman on the hero image further to the right? She is currently too far to the left.

Please delete the highlight words

Please move the information in this section to the FAQs:

Can you add more padding to the right of this text in the box? Also, add "the" between "of" and "procedure" so it goes to the 2nd line and looks more uniform with the others.   
Can you also make the boxes above look like the ones I showed you he liked in my video?


For the Eye Bag page, do you have a better design idea for this section? I am just not loving it. I want it to be easier to read and organized, but my box idea may not have been the best. Let me know!

Please also see this video note: https://watch.screencastify.com/v/9iZpmeJ0id9BfmaN3IBR

Since there is a lot of information in the video, I have also included the changes below:

Make the title of that section:

What is A Lower Lid Blepharoplasty? and keep this content:

Well, there’s no precise definition of a lower lid blepharoplasty – since so many patients and doctors use the term to describe a surgery to address the lower eyelids but don’t specify what pieces they are addressing.

So, if you are comparing doctors, make sure you understand exactly what is being addressed. I like to be a little more specific, so these are the terms I like to use.

I like the way this section is designed as of now so keep the design the same. Here are the terms and correct blurbs:


For Excess Skin
Lower Lid Skin Pinch

When I cut out a strip of skin on the lower eyelid. The goal is to get rid of *some* of the excess skin that you can pull off your face. I can’t cut out all the skin because if I cut out too much, the eyelid can pull down and not close.

For Crepey Lower Lid Skin
Lower lid Laser Resurfacing

When I use a CO2 Laser or an Erbium Laser to resurface the lower eyelids. We also use RF Microneedling with or without plasma for texture issues on the lower lids. The goal is to smooth out the wrinkles on the lower eyelids.

For Dynamic Lines
Botox

To address the smile lines or crow's feet. The smile lines or crow's feet should soften when you smile. This is one of the most common cosmetic treatments performed. It works amazingly well, and I get this done myself.

For The Bags Underneath The Eyes
Transconjunctival Lower lid Blepharoplasty without Fat Transposition

This is the surgery when I cut out the fat causing the undereye bags. The goal is to “get rid of the bags” under your eyes. 

For The Bags Underneath The Eyes
Transconjunctival Lower lid Blepharoplasty with Fat Transposition

Here, the goal is to “get rid of the bags” under your eyes but keep some of the fat and use it to soften the deep tear trough under the bags.

For Hollow Tear Troughs
Tear Trough filler

In very select patients, I’ll use Restylane to fill in a hollow tear trough. This is best for patients with thick skin and muscle under the eye, a deep tear trough, no fat pooching out, and just volume loss.  In this case, the goal is to soften the deep tear trough.

For Festoons
Direct Festoon Excision

When people have pretty bad festoons, I’m able to cut them out. For the people who have very prominent festoons that can be pinched together, we cut them out, so the festoon can’t collect as much water.

For Loose Lateral Canthal Tendon
Canthopexy, canthoplasty

This is when I tighten the corner of the eyelid to give it more support. In patients that have moderate amounts of laxity, I’ll tighten the eyelid so that it hugs the eyeball a little better to give it more support.

For Loose Lateral Canthal Tendon
Lateral Tarsal Strip

In patients whose eyelid is very loose and really not supporting and protecting the eyeball, I’ll use this technique to reattach it to the bone.

For Filler Problems
Hylenex

For patients who have had filler anytime in the past 25-30 years, I use Hylenex (Hyaluronidase) to dissolve the fillers. We also use RF Microneedling for patients that have swelling after lower lid fillers in conjunction with Hylenex. This has been life-changing for patients with lots of swelling under their eyes because it can be rather upsetting for people.
Mark Nicolas, Web Developer + Graphic Designer Thanks for these
Mark Nicolas, Web Developer + Graphic Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Done with the changes as instructed above. Kindly check the webpages for the updates. Thank you
Mark Nicolas, Web Developer + Graphic Designer
Ivonne Ackerman, Medstar Ivonne  Not sure who edited the Ptosis Surgery page. I'll incorporate the changes I did for the the other pages.
Mark Nicolas, Web Developer + Graphic Designer
Ivonne Ackerman, Medstar Ivonne  Kindly see the changes I made. I will be waiting for your feedback. Thank you.
Brittany Redding, Digital Marketing Manager at Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark In my note above here:

I see that you changed the photo next to Eye Bag surgery. Can you please revert that photo back to what it used to be and use this photo for next to Blepharolasty on the hompeage as requested? Thank you!


Also, please add these Before and After images to the following pages:

https://bergeneyelids.medandwellness.com/ptosis-surgery/

Place the following title and photos under Ptosis Surgery Benefits

Ptosis Surgery Before and Afters

https://bergeneyelids.medandwellness.com/blepharoplasty/

Please place the following title and photos under What Can Cosmetic Eyelid Surgery Achieve?

Blepharoplasty Before and Afters

https://bergeneyelids.medandwellness.com/eye-bag-surgery/

Please place the following title and photos under the What Are The Parts Of The Lower Eyelid That Can Be Addressed With A Surgery? section

Lower Lid Blepharoplasty Before and Afters

Mark Nicolas, Web Developer + Graphic Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Done with the changes above. Kindly check the webpages. Thank you.
Brittany Redding, Digital Marketing Manager at Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark On the Blepharoplasty page before and afters, can you replace this one:


with this one:


and this one


with this one so they are all uniform in size?(unless there is a way for you to make the two I dropped originally appear be the same size as the others). Let me know. 

Mark Nicolas, Web Developer + Graphic Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany  Done replacing the images. They are all uniform in size now.
Ivonne Ackerman, Medstar Thank u!
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany this site did not go through a developer checklist before being passed to audit.

Mark Nicolas, Web Developer + Graphic Designer Mark will you please always use the checklist while developing? I am tagging you in the task where edits happened so you can be aware of what to be mindful of. 
Brittany Redding, Digital Marketing Manager at Medstar noted. sorry
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.