CRMC Aesthetics - www.crmcaesthetics.com - CZ

The client is paying us to set up Ads and manage them on a monthly basis. We are not doing website work. Zara is owner, she has a helper named Bryce who does marketing. We are managing three campaigns, CoolSculpting, Weightloss, and PDO Threads. Quick video on overview: https://drive.google.com/file/d/13AUGjAlVx10IvWFIfGrQ-QND9yfPUd79/view

Ketamine Google Ads $750

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Will provide Ad copy soon and url

Hector Mota, Operations Manager at Medstar Hector - please fill shane in with details

Comments & Events

Hector Mota, Operations Manager at Medstar
Will keep Shane posted on all other tasks are updated. 
Shane Quast, Medstar
I don't think we can run ads on this
Hector Mota, Operations Manager at Medstar
Chris Zelig, Medstar Chris .. 
You may want to discuss this with us. 
Shane, he saw ads yesterday on Google when searching for it. 
Hector Mota, Operations Manager at Medstar
Budgets will be $750 Shane, not $500.... 
Thanks. 
Shane Quast, Medstar 👍
Shane Quast, Medstar
What's the final decision on which channel to run this on?
Hector Mota, Operations Manager at Medstar
I am trying to find out from Chris Zelig, Medstar Chris now Shane.. 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
If we cannot run ads on Google, then lets run them on Facebook. 
Thanks 
Shane Quast, Medstar
Ok, should I handle creative? 
Hector Mota, Operations Manager at Medstar
Yes, Shane..
You the man, so do what you know...
Unless whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  has a better plan?
whitney.zelig@gmail.com, Medstar
Shane Quast, Medstar Shane  I believe we have a few moving creatives- unless you have an idea of what would convert better? I could buy a video on shutterstock? 
Shane Quast, Medstar
Video is always better. I'd prefer UGC vs stock, but whatever we can get
whitney.zelig@gmail.com, Medstar
I believe there are videos on their IG Vania J, Medstar Vania  can you see if you can find a video they posted on their IG
Chris Zelig, Medstar
This ad campaign is now for FB fyi 
Shane Quast, Medstar
In which account? Do I need to do anything here? 
whitney.zelig@gmail.com, Medstar
no Shane Quast, Medstar Shane  kellie gave you video creatives in another task
Hector Mota, Operations Manager at Medstar
Following up with you on this Shane Quast, Medstar Shane
Any updates?
Shane Quast, Medstar
Copy is posted to discussion board. Just need approval. 
Hector Mota, Operations Manager at Medstar
Thanks Shane. 
I just go down the list of tasks to follow up with everyone. 
Shane Quast, Medstar 👍
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane , whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
I am seeing an ad disproved due to Ketamine.

So that means we are not going to be able to run this campaign Shane?
Or the one for Therapeutic Alternatives Whitney.

Vania J, Medstar
Hector Mota, Operations Manager at Medstar Hector  where do we get an "Addiction Services Certificate"? Is that a similar process for the certificate we need to get to do Botox ads?
Hector Mota, Operations Manager at Medstar
Vania J, Medstar Vania  
Hello. 
How are you?
Good afternoon. 
This client and K Therapy will need to be certified by LegitScript. 
They need to fill out an application on this website - 
https://www.legitscript.com/service/certification/addiction-treatment/
Please send that link to these clients to do so. 
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  should we call them to explain? ^^
whitney.zelig@gmail.com, Medstar
no we can send crcm an email-

Shane Quast, Medstar Shane  is there no way we can get it approved on facebook without this? 
Shane Quast, Medstar
The ad is rejected because the landing page says Ketamine. If we remove it from the page, we can probably get the ad approved. 
whitney.zelig@gmail.com, Medstar
the creative also says ketamine, no, Shane Quast, Medstar Shane ?

Do we remove the word and then put it back on? 
Shane Quast, Medstar
No, the ad does not. We need to leave the word off the site. Same as PRP
whitney.zelig@gmail.com, Medstar
How would we re-word something like that Shane Quast, Medstar Shane  ?
Shane Quast, Medstar
I don't think we can. Ketamine is the same as PRP to Google now. They don't want us to run ads to a site that contains the word on it. 
Hector Mota, Operations Manager at Medstar

There are a lot of ways to reword Ketamine... but how do you advertise it without saying it?
dissociative anesthetic
dissociative anesthesia inducement... 
and so on.. 
But as Shane said, hard to sell it without actually being able to say Ketamine. 
whitney.zelig@gmail.com, Medstar
Oh man i knew we should've put it on a new landing page- but now its gonna crawl the last site right since we put it in google? 
Hector Mota, Operations Manager at Medstar
If we are running ads to that page, yes, it will be crawled. 
If we added the page and set it to INDEX< then yes, it will be crawled. 
It takes 2 to 3 days for the sitemap_index.hml to be updated by Google and other search engines. 
Hector Mota, Operations Manager at Medstar
So I am looking at Chris emails and I see client wrote that she is starting to see some activity from the Ketamine ads Shane.
She also wrote that
Can we include pricing for service in the ad? We having lids, but ppl don't have $$.
Single treatment $500 , 10 treatments $3000.


If ads are not on, how is she seeing activity?
Vania J, Medstar
whoa that's expensive for Ketamine! I dont know if she should advertise that number but I'm not the expert on this.
Shane Quast, Medstar
We're running them on Facebook. 
Hector Mota, Operations Manager at Medstar
That explains it Shane Quast, Medstar Shane .
Can you implement those changes for them? I need to respond to her latest email.
Vania J, Medstar Vania , I agree, depression treatment is very expensive. Some people don't make it out of it, even when having all the money in the world ie... Robin Williams. 
whitney.zelig@gmail.com, Medstar
we get our ketamine for $250 a pop in SLC maybe less on the streets. lol jk. we get it for free.

so what's the next line of action? Do we need to create a ketamine microsite so it doesn't interfere with our ads? Hector Mota, Operations Manager at Medstar Hector  
Vania J, Medstar 😂
Hector Mota, Operations Manager at Medstar
This is hilarious.... almost fell off my chair ----------->>>>>we get our ketamine for $250 a pop in SLC maybe less on the streets.
Whitney, good one.
Okay so Shane is running ads on FB and they don't seem to mind - like Google. We are not likely to be able to run any Ketamine ads on Google (right Shane Quast, Medstar Shane ???)
At least not using that word at all which will make the ads moot. 
Creating a microsite won't work since they will be disapproved anyway. 
And we are actually using the microsite now - crmc.mysculpt.net
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  its $250-350 in most of CA too soooo $500 doesn't seem competitive
whitney.zelig@gmail.com, Medstar
let me rephrase my question 

are our ads on google (cs)  affected because we have the word ketamine on the site? 
Hector Mota, Operations Manager at Medstar
Okay, thanks for clearing that up.
You mean to say that if the word KETAMINE would end up affecting the ads like PRP does? The answer seems to be NO. I do not believe that it does. 
I am looking at CRMC account and all ads are up and running; except for the Ketamine. 
It appears Google simply does not want to run Ketamine ads. But, they don't mind if the site has Ketamine on it. 
At least for now. Let's hope it doesn't change. 
I hope that answers your question. 
Shane Quast, Medstar
Shane Quast completed this to-do.
Shane Quast, Medstar
We cannot run Ketamine on Google.  It looks to me like Google is starting to treat Ketamine anywhere on the site like PRP, but it's not at the same level yet. It's something we will need to watch for.

And I very much agree w/ Vania J, Medstar Vania that $500 / mon ad budget for a $3000+ service isn't very logical.  We're getting leads for them though, so I think this is ok. 

I know client is complaining about lead quality. We may be able to address that a bit with ad copy, but may not entirely solve the problem. 
whitney.zelig@gmail.com, Medstar
Hector Mota, Operations Manager at Medstar Hector  please tell the client that mentioning the price in their ads wouldn't really help unless they have proof that their competitors are charging the same price. It's a high price for that treatment, and they might lose leads if they advertise it. 
Hector Mota, Operations Manager at Medstar
Whitney, Chris already responded to Bryce and said we would make some adjustments. If they mention the pricing suggestion again, I will interject with what you said.