Digital Marketing Campaigns & Set Up https://docs.google.com/document/d/1IaXpL4CrxDdVENO4hqYlttaaWEAKNXKmmodu6OTQYGg/edit Ad Creative Requests (CSM) ❏ Meta Creative Request (CSM assigns to Brittany/Creative PM) ❏ Meta Ad Copy Request (if needed) (CSM Assign to Brittany/Creative PM) ❏ Google Ad Copy Request (CSM assigns to Kamie/Ivonne) ❏ Offers Finalized ❏ Budgets Finalized ❏ Ad Setup Campaign Tasks Assigned to Hector Ads Setup & Creation ❏ Google Ads - Set up Campaigns (CSM Assigns to Hector) ❏ Facebook/Instagram Ads - Set up Campaigns (CSM Assigns to Hector) ❏ Popups - Set up Campaign Pages (JayJay assign to Charmae) ❏ Google Smart Campaign Setup (if needed) (CSM will start and inform Hector) Ads Checklist (Before Passing to Shane) ❏ Set up GTM (Alyssa assign to Isaac) ❏ Set up Lead Sheet (Alyssa assign to Isaac & Hector) ❏ AD Checklist (Hector to verify) ❏ Both Google and Meta Ads tasks assigned to Shane (Hector check off) Ads Live Checklist ❏ Test ALL Pop-ups and Forms (JayJay will test) ❏ GHL Track # Setup (Alyssa/Isaac) ❏ Pop-up Request Changes
