Spanish Ad Meeting
10-1-2018-
Saying spanish lead is flakey. missing appointments.
Eva, Rey and Luiz are all on the phone.
Will get a report by a high density of Spanish populations by zip codes.
Eva suggested split testing the site and creating a spanish site.
Using a 2005
https://offers.ny2020.com/?did=nyes1500spn&venid=GOOG15S&subid=VSPN&utm_source=google&utm_medium=cpc&utm_campaign=NY2020%20-%20Spanish&utm_content=Lasik&utm_term=lasik&gclid=EAIaIQobChMIr6i0-JLI3QIV24KzCh2aAQHBEAMYASAAEgI0-_D_BwE
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Stephanie Waterman
Saying spanish lead is flakey. missing appointments.
Eva, Rey and Luiz are all on the phone.
Will get a report by a high density of Spanish populations by zip codes.
Eva suggested split testing the site and creating a spanish site.
Using a 2005
https://offers.ny2020.com/?did=nyes1500spn&venid=GOOG15S&subid=VSPN&utm_source=google&utm_medium=cpc&utm_campaign=NY2020%20-%20Spanish&utm_content=Lasik&utm_term=lasik&gclid=EAIaIQobChMIr6i0-JLI3QIV24KzCh2aAQHBEAMYASAAEgI0-_D_BwE
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Stephanie Waterman
Thu, Sep 13, 10:08 PM (6 days ago)
Sounds good. I met today with Rey and Luiz Alverez , (both long time, experts in Hispanic marketing), our Spanish campaign. They both agree that we should create a separate website in Spanish, and not rely on hispanics having to click on a button to translate. They also thought that we should by the word Spanish word for eye, which would direct significant traffic to our website. Chris, you might want to look at Dr. Moedel's website for marketing LASIK. They also suggested shorting Dellorussolaservision.com to Dellorusso.com.
They also had a lot of other suggestions for improving response from this market. We would like to schedule a conference call together. I would like to clarify the 2L spend is it daily, weekly or monthly?
When can we have a meeting or conference call about some of these things?
Thanks, Stephanie