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From the list: Dr Alla Caring Dental

✔ All Smiles Targeting Issues

Chris Z. added this on Apr 22, 2020
Completed May 06, 2020 by Shane Q.

Assigned to: Shane Q.
Notes: Hi Shane - all smiles would like to improve their targeting. FB is paused but maybe you can update it there. They are saying they are getting people too young and without money. I do not know if a heavy income restriction is ideal but maybe we can make sure their age is 25-45 and lets see what we can do on Google ads too.

Comments & Events

Shane Quast

On it

Apr 23, 2020 at 4:20 PM Notified 1 person

Shane Quast

Hey

Chris

I thought about this for a bit. A while back when I was doing the alpha/beta campaigns it was set up to target people of higher income/ age-range that were more likely to be paying customers. On a cost/lead basis it was astronomically higher based on the few number of conversions. Caring is essentially at no leads right now at ~$1100 CPA. If I make this change I'm worried they will be at 0 leads w/ an infinite CPA.

Apr 23, 2020 at 5:52 PM Notified 1 person

Chris Zelig

Any idea why the leads dropped to zero? I bet most of the junk leads are from Facebook

Apr 28, 2020 at 3:55 AM Notified 1 person

Shane Quast

I just think people are doing research now and not scheduling appointments. I've tested conversion tracking and it is working.

Apr 28, 2020 at 5:18 PM Notified 1 person

Shane Quast completed this to-do.

May 06, 2020 at 4:18 PM