Dr. Fiorillo - Drfiorillo.com

This is for a client who already has a website we can use that we just need to optimize.

New Ad Campaigns

Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane - can you build out the new campaigns
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Hector Mota, Operations Manager at Medstar Hector - you will need to provide shane with creative - doc is close to other providers so be careful we do not use same creative. We may need to tweak botox and dermal filler page.

New: Breast Aug on Facebook/Instagram- Let's start with $1500 a month
New: CoolSculpting on Facebook/Instagram - $2000 a month
New: Botox on Facebook/Instagram $1250 a month - New Client Special $50 OFF
New: Dermal Fillers - $1000 on Google Ads - New Client Special $50 OFF

Comments & Events

Hector Mota, Operations Manager at Medstar
Good afternoon Chris.
Nice breakdown of the budgets and thorough.
You forgot to assign this to me and Shane. I will do so now.
Shane Quast, Medstar Shane please take note of the new budgets. I will update the client spreadsheet and work on the ad copy. Also, let me know if you would like me to separate the FB and Google ads campaigns. 
whitney.zelig@gmail.com, Medstar
Chris Zelig, Medstar Chris can Ivonne Ackerman, Medstar Ivonne   help with this? we have a few videos in our adobe stock that could work for botox and dermal fillers- breast augmentation we should probably be very careful for. ideas? 

I can help with Coolsculpting videos . 
Hector Mota, Operations Manager at Medstar
So I did some digging and these are the nearest competiting clients. 
Our ad copy needs to be different from any of these who have similar campaigns. 

Body Morph MD - 9.36 miles
Body Morph MD - 15.6 miles
Cliffside Skin and Laser - 16 miles
Advanced Rejuvenation Center - 18.1
Eternal Medical Spa - 15.3 miles
Spa Society - 19.1 Miles
Drip Gym - 22.3 Miles
Laser skin Institute - 28.3 Miles
Truth and Beauty - 27.4 miles
COR Medspa - 28.5 (Inactive?)
Shane Quast, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  Keep me posted on creative. Let me know what I can do to help.  
Chris Zelig, Medstar
Ivonne Ackerman, Medstar Ivonne  - we need to work on this
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - can we at least launch CS on FB. Use that Alyssa creative which is currently the highest performing in Dr Morans account (he’s no longer a client but good to watch) 
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - we should be able to launch Dermal Fillers as well on Google Ads. We will work on Breast Aug / Botox ads for FB shortly.
Ivonne Ackerman, Medstar
Hi Shane Quast, Medstar Shane here is the CoolSculpting Facebook & Instagram AD 

CAPTION:
Freeze away stubborn fat with the #1 non-invasive fat reduction treatment.
 
CoolSculpting utilizes advanced cooling technology to eliminate fat cells, safely, painlessly, & effectively.

A SOLUTION that targets stubborn bulges that resist diet & exercise. 

Frozen fat cells are removed from the body for good.

Freeze away love handles, belly fat, upper arm fat, bra bulge, thigh fat, double chins, and other bulges.

Benefits of CoolSculpting:

✓ Non-surgical alternative to liposuction
✓ Treatments take as little as 35 minutes
✓ Requires minimal to no downtime
✓ Targets stubborn bulges
✓ Helps define musculature
✓ Natural-looking, long-lasting results

Book your treatment and say goodbye to stubborn bulges!

*CoolSculpting® is FDA-cleared to treat visible fat bulges in 9 areas of the body. Some common side effects include temporary numbness, discomfort, and swelling.

HEADLINE: 
CoolSculpting: Say goodbye to fat cells

LINK DESCRIPTION: Dream body is a click away.

CALL TO ACTION BUTTON: LEARN MORE.


whitney.zelig@gmail.com, Medstar
We can't say " no downtime" we can say "little to no downtime " FYI Ivonne Ackerman, Medstar Ivonne  can you edit 
Ivonne Ackerman, Medstar yup. thanks!
Shane Quast, Medstar
We need a LP for dermal fillers? 
Hector Mota, Operations Manager at Medstar
I am not seeing one. I've just sent a message to Chris to see what he says. Unless whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com knows?
Chris Zelig, Medstar
Shane Quast, Medstar Shane  - I know the Botox ads on FB are new but I am not seeing any conversions can you please take a look into that for me. 
Shane Quast, Medstar
Chris Zelig, Medstar Chris There is 1 lead so far on botox. I think we're good on tracking, that page just doesn't have a popup or lead form. No real way for the user to convert. 
Hector Mota, Operations Manager at Medstar
Chris, as Shane mentioned, the Botox page does not have a side form. Is there a reason why we created that page without one when Botox is so popular? 
Ivonne Ackerman, Medstar
Shane Quast, Medstar Shane here is the info for Breast Aug. 

CAPTION:

The safest, most natural looking & feeling breast implants!

Gummy bear implants from TOP plastic surgeon, Dr. Fiorilllo.

Attain a more feminine figure by enhancing both the size and shape of the breasts!

Breast Augmentation is the top cosmetic surgery in the U.S. with one of the highest patient satisfaction rates.

Breast implants provide natural-looking enhancement and a more youthful figure, helping women feel more attractive and confident.

BENEFITS OF BREAST AUGMENTATION

·       Increase size for fuller breasts
·       Improve shape & symmetry
·       Natural-looking results
·       High patient satisfaction rate
·       Long-lasting enhancement
·       Fit into clothing & swimwear better
·       Feel younger & more feminine
·       Safe and FDA approved

Contact Dr. Fiorillo today and take the first step towards the new, more confident you!

HEADLINE: $500 OFF BREAST AUGMENTATION

LINK: Schedule a consultation

Chris Zelig, Medstar
Hector Mota, Operations Manager at Medstar Hector  - lets have a form added. I also think we Should set up a what converts number and add a floating phone bar showing the number to all of the pages were running ads for, is that something we’re already doing if not let’s do it and let Shane know so we can update the phone number
Hector Mota, Operations Manager at Medstar
Good morning Chris. 
Thanks for confirming that. I will have team update the page now. I will also create a task for myself to set up Whatconverts for the pages we are running ads for. 
Ivonne Ackerman, Medstar
Hi Shane Quast, Medstar Shane here is the ad for Botox:

CAPTION
Eliminate fine lines and wrinkles around the brow, eyes, and forehead.
Botox is the most popular aesthetic treatment in the world! It produces natural-looking results that maintain facial expression.
BENEFITS OF BOTOX:

·       World’s most popular cosmetic treatment
·       Unparalleled anti-aging results
·       Proven safe and effective in over 500 studies
·       Rejuvenate and reinvigorate your appearance
·       Smooth out fine lines
·       Improve crow’s feet, brow lines, and forehead wrinkles
 
Rejuvenate your face without surgery or downtime. Get started today by scheduling a consultation.
HEADLINE: Botox Special $50 off 
LINK: Rejuvenate your appearance without surgery
Shane Quast, Medstar
We have copy that performs incredibly for botox, curious as to why we are re-writing it.
Shane Quast, Medstar
This is good stuff, just wondering if we're trying to be unique for each client now. 
Hector Mota, Operations Manager at Medstar
Good morning Shane Quast, Medstar Shane , Ivonne Ackerman, Medstar Ivonne , team.
I am seeing this client's Facebook account disabled this morning.
Shane, below is the reason - unnaceptable business practices.
I did not request a review until I mentioned this to you. Please let me know what you think. 
Ivonne Ackerman, Medstar
Hi  Shane Quast, Medstar Shane no we are not writing to be unique. I did not know we had that. Please use the one that works well already. I will work on this clarification for myself. Thank you!
whitney.zelig@gmail.com, Medstar
Ivonne Ackerman, Medstar Ivonne  we will def repurpose it for another client in the future- your time/effort is not wasted! 
Ivonne Ackerman, Medstar No worries! 💕💕💕
Shane Quast, Medstar
This is good stuff! I sent you a few more tips in a Ping. I was just wondering if we are trying to move toward more unique stuff for each client. It's going to be harder to track. 
Shane Quast, Medstar
I believe they paused their Facebook ad on 11/19 for breast aug so it never ran. The other campaigns are doing very well except for the issues we're having with Botox approval. 
Shane Quast, Medstar
I'm still waiting on the LP for dermal fillers
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane , I provided you with URL LP for this campaign back on November 16th. 
Please check my comment above. In any event, here it is again. 
https://www.drfiorillo.com/procedure/dermal-fillers/
Shane Quast, Medstar
Yeah, the page isn't done. Still a lot of lipsum on the page. The task is done otherwise 
Hector Mota, Operations Manager at Medstar
Woe, that page was tasked out a long time ago. Let me find out what is going on Shane. I will get back to you right away. 
Shane Quast, Medstar 👍
Shane Quast, Medstar
Shane Quast completed this to-do.