They are getting a bunch of leads this week. 
Let's see how they respond to them by secret shopping them. 

Dr Fiorillo  - Coolsculpting - Secret Shopper Leads Test
Website - https://www.drfiorillo.com/procedure/coolsculpting/
Confirm - https://www.drfiorillo.com/c/coolsculpting/

Date: 03/09/21
Time:  9:15 PM EST
Name - Janet Simmons
Email - ladyme901@gmail.com
Phone -  484-296-3731

Message - I have some fat bulges under my arms and chin I would like to have worked on. When can I come in to speak to a cool sculpt specialist?

Lead verified -

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Went ahead and performed another Secret shop since the last one fell through the cracks.

Dr. Fiorillo  - Coolsculpting- Secret Shopper Leads Test
Website -https://www.drfiorillo.com/procedure/coolsculpting/
Confirm - https://www.drfiorillo.com/c/coolsculpting/

Date: 06/07/21
Time:  11:34 AM EST
Name - Natalie Brooks
Email - babyXioG25@gmail.com
Phone -  321-234-7641

Message - Heard about this from a friend and I want to see if it will work for me. I have some
leftover fat from my childbirth a year ago. Will this work for that?

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whitney.zelig@gmail.com and Chris
Here is the Secret shop report for Dr. Fiorillo.
Chris, we should also secret shop them on the Breast augmentation to see how they are responding to that one.


Dr. Fiorillo - Secret Shopper Leads Test Report

Date of Test – 06/07/21

Time of Test - 11:34 AM (EST)

Overall Analysis: Very Limited Response, Requires Major Adjustments.

Service Tested: Coolsculpting

Phone call: None.

Voicemail: None.

Text Message: Yes, same day - 06/07/21 at 11:37 AM (EST)

Email: None.

Problems with form/button: None.

Follow-up call: None.

Follow-up E-mail: None.

Follow-up Text Message: None.

Areas that need improvement: No direct phone calls were made. No e-mails were sent. There was one text message sent the same day which was an auto text. However there were no follow-up texts, calls, or e-mails were made. 

Insight Summary – The overall response to the secret shopper leads test from the staff at Dr. Fiorillo requires immediate attention. There was only one text message sent to the lead. While this was done almost immediately after the lead was received which is beneficial, it was an auto text. Nonetheless, the lead was never called directly. In addition, there were no e-mails sent at all. Lastly, no form of follow-up phone calls, text messages, or e-mails were made with the lead.

Details about lead:

Website - https://www.drfiorillo.com/procedure/coolsculpting/

Confirm - https://www.drfiorillo.com/c/coolsculpting/

Date: 06/07/21

Time:  11:34 AM (EST)
 Name – Natalie Brooks

Email - babyXioG25@gmail.com

Phone - 321-234-7641

Message - Heard about this from a friend and I want to see if it will work for me. I have some leftover fat from my childbirth a year ago. Will this work for that?

 

Recommendations for the staff at Dr. Fiorillo:

●       No direct phone calls were made. Contacting a potential lead via a direct phone call is by far the best way to ensure that the lead is converted into a potential client. The conversion rates on those contacted via a phone versus those who are not are almost 4 to 1. In addition, it shows the potential lead that you value them enough as a customer to call them directly. Top-rated facilities generally reach out to a lead within minutes or an hour after obtaining their contact information, and they make at least two additional follow-up phone calls.

●       There was a welcoming text message sent out to the potential lead quickly; albeit an automated one. Nonetheless, this is very beneficial, as a welcoming text message lets a potential client know that their request has been received. It also helps to create a personal comradery between the spa and the potential client. However, after this initial text message, there were no follow-up text messages sent.

●       The staff at Dr. Fiorillo’s office never sent out an e-mail to the lead. We recommend sending out a welcoming e-mail, as well as a personal e-mail as other top cosmetic medical facilities do. Statistics show that sending out welcoming or confirmation emails, as well as follow-up e-mails, provides greater ROI results when it comes to leads. E-mails also aid in initiating and building a line of communication between the lead and the client.

●       No follow ups phone calls, text messages, or e-mails were sent to the potential lead. We highly recommend that leads should be contacted by a direct phone call within 24 hours of receiving the lead and contacted again by phone on the following day. Additionally, an e-mail, phone call, and text message should be sent a few days after that. Then, we recommend repeating this process a week later if there’s no response from the lead. 


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I will send this to the Doc now... Will CC you all on it. 
Thanks. 

Sent...