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Dr. Gambhir

www.drgambhir.com - We are making some website updates and setting up ad campaigns and managing them.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarVania J, MedstarKamie Allen, Content ManagerAlyssa Workman, Medstar
From the list: Digital Marketing Set Up

✔ Check on Google Ads Campaigns

Chris Z. added this on
Completed by Shane Q.
Assigned to
Shane Quast, Medstar Shane Q.
Notes
Can we see if there is anything we can do to boost conversions. I know conversion tracking was broken. Client was being referred to us by Allergan as a test, I know their site is slow and we need to test out a new offer but see what you can do to show this campaign a lot of love. Thanks

Comments & Events

Shane Quast, Medstar Shane Quast
Chris Zelig, Medstar Chris A few questions to start with: 

  1. Are they really only wanting to run ads to their Exton location? The landing page is a huge huge problem for this because it says "King of Prussia" and does not specifically call out they have an office in Exton. This is the number one issue we are dealing with.
  2. If we can get the LP fixed, can I front load the budget? $60 / day is not enough for CS. 
Unfortunately they picked one of the worst times of year to run a test. We know nothing converts well for CS this month. 

I would also test the Cash Card offer, we know it converts better. 
Notified 1 person
Shane Quast, Medstar Shane Quast
Chris Zelig, Medstar Chris  what ads are you seeing go somewhere else? I'm looking at the ads now and that is the LP
Notified 1 person
Shane Quast, Medstar
Shane Quast completed this to-do.