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Dr. Hill- The Art of Dental Wellness - www.theartofdentalwellness.com- VJ

Micro Website Development * Digital Marketing Set Up * Digital Marketing Monthly Management Service- CSM-Vania Jenny
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at Medstar
From the list: Website Development

✔ Audit/ Edit final website

Hector M. added this on
Completed by Selena V.
Assigned to
Alyssa Workman, Medstar Alyssa W. Sydney Metz, Client Success Manager Sydney M.
Notes
what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Alyssa Workman, Medstar Alyssa Workman
Sydney Metz, Client Success Manager Sydney let's focus on this one tomorrow on our call. I'll send you an invite for zoom. 

Talk then! 
Notified 1 person
Ivonne Ackerman, Medstar Ivonne Ackerman
Alyssa Workman, Medstar Alyssa  should I have Elizabeth edit spelling/grammar? Or are you guys doing it?
Notified 3 people
Sydney Metz, Client Success Manager Sydney Metz, Client Success Manager
AUDIT NOTES:

HOME:

  • Top of head cut. (I think it looks fine though) 

ABOUT:
  • Can we use an image of the Doctor different from the hero image on the home page? I want to make it a little more obvious that it's a new/ different page.

COSMETIC DENTISTRY:

DENTAL IMPLANTS:

INVISALIGN:

CONTACT:

  • Can we change this hero image to a person with teeth that better resemble all the other models we use here? (Her front teeth are overlapping)
    image.png 1.01 MB • Download
MORE:
  • Make sure the featured image is set for all respective hero images.
Ivonne Ackerman, Medstar thank u!
Selena Vujatov, Medstar thanks!
Notified 3 people
Alyssa Workman, Medstar Alyssa Workman
Ivonne Ackerman, Medstar Ivonne if Elizabeth could do a look-through in addition, that would be great!
Ivonne Ackerman, Medstar done
Notified 3 people
Ivonne Ackerman, Medstar Ivonne Ackerman
2.
On the gravity form for this page can we get an * after the offer and then a disclaimer that says "New client discount is off the price of a complete, comprehensive treatment plan for cosmetic dentistry services"

Since there are multiple services featured I don't want people to think they get $1000 off of just a teeth whitening service.

3. Please create a slightly white overlay to make text easier to read on marble (only a tad)

4. HOME:

  • Top of head cut off only slightly.

6. ABOUT:
  • Can we use an image of the Doctor different from the hero image on the home page? I want to make it a little more obvious that it's a new/ different page.

7. COSMETIC DENTISTRY:
8. INVISALIGN:

9.
  • Please make sure the featured image is set for all respective hero images.
AdobeStock_270799563 (2).jpeg 3.65 MB • Download
AdobeStock_118632113 (2).jpeg 15.5 MB • Download
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Selena Vujatov, Medstar Selena   Some additional edits please, thanks so much! 

All Treatment Pages
Do we have a generic before & afters disclosure to add about "results will vary"?

HOME:
1. The Media Strips are really small on Mobile version. Please make mobile version for the medias, unless you think it's fine as is.
2. Add Featured Image to be Hero of Homepage

ABOUT:
1. Set Featured Image

COSMETIC DENTISTRY:
1. Adjust the $1000 text to be more bold on Gravity Forms.
2. Set Featured Image

DENTAL IMPLANTS:
1. Adjust the $1000 text to be more bold on Gravity Forms.
2. Set Featured Image

INVISALIGN:
1. Adjust the $1000 text to be more bold on Gravity Forms.
2. Set Featured Image

CONTACT:
1.Set Featured Image
Notified 4 people
Selena Vujatov, Medstar Selena Vujatov
Alyssa Workman, Medstar Alyssa  
All Treatment Pages
Do we have a generic before & afters disclosure to add about "results will vary"?
Perhaps we can use this: "Results may vary. Before and after images reflect real results from real patients, although individual results may vary."


HOME:
1. The Media Strips are really small on Mobile version. Please make mobile version for the medias, unless you think it's fine as is.
Changed
2. Add Featured Image to be Hero of Homepage
Done

ABOUT:
1. Set Featured Image
Done

COSMETIC DENTISTRY:
1. Adjust the $1000 text to be more bold on Gravity Forms.
Done
2. Set Featured Image
Done

DENTAL IMPLANTS:
1. Adjust the $1000 text to be more bold on Gravity Forms.
Done
2. Set Featured Image
Done

INVISALIGN:
1. Adjust the $1000 text to be more bold on Gravity Forms.
There's no an offer on this page
2. Set Featured Image
Done

CONTACT:
1.Set Featured Image
Done
Notified 4 people
Selena Vujatov, Medstar Selena Vujatov
Ivonne Ackerman, Medstar Ivonne  
1. Some ideas for icons:
Done. Please check it out. Note that with icons this columns took even more space so I put them one below the other.  But her image is now bigger. 

2.
On the gravity form for this page can we get an * after the offer and then a disclaimer that says "New client discount is off the price of a complete, comprehensive treatment plan for cosmetic dentistry services"

Since there are multiple services featured I don't want people to think they get $1000 off of just a teeth whitening service.
Done.

3. Please create a slightly white overlay to make text easier to read on marble (only a tad)
Done.

4. HOME:

  • Top of head cut off only slightly.
image.png 1.12 MB • Download

I slightly decrese her image.
5.


6. ABOUT:
  • Can we use an image of the Doctor different from the hero image on the home page? I want to make it a little more obvious that it's a new/ different page.
    Done.

7. COSMETIC DENTISTRY:
  • Even when this image is centered, the models are being cut off.
    image.png 1.45 MB • Download

    I didn't do this one because it has parallax effect. Only solution is to remove parallax effect and have simple image.
8. INVISALIGN:

9.
  • Please make sure the featured image is set for all respective hero images.
    Done. 

10. Please change image on Contact Page to one of these:
I couldn't delete background well so I used another image. Please check if it's ok.
AdobeStock_255687408 (1).jpeg 4.06 MB • Download

AdobeStock_303736299.jpeg 5.36 MB • Download

11. Can we create a divider between these sections on homepage?
Done. I added spacings

12. Please replace photos:

https://watch.screencastify.com/v/92c0IbUvDEZmH8N09Xwx

I have replaced photos
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Thank you Selena Vujatov, Medstar Selena , yes please use this as the disclaimer on all treatment pages:

Results may vary. Before and after images reflect real results from real patients, although individual results may vary.
Notified 4 people
Selena Vujatov, Medstar Selena Vujatov
Alyssa Workman, Medstar Alyssa  Updated
Alyssa Workman, Medstar Thank you!
Notified 4 people
Selena Vujatov, Medstar Selena Vujatov
Ivonne Ackerman, Medstar Ivonne My pleasure. :)
Those 4 before and afters are all we have for Full Mouth Restoration.
Ivonne Ackerman, Medstar thank u!
Notified 4 people
Selena Vujatov, Medstar Selena Vujatov
Ivonne Ackerman, Medstar Ivonne  I updated hero images and added badges to treatment pages
Alyssa Workman, Medstar Thank you!
Notified 4 people
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Ivonne Ackerman, Medstar Ivonne Ackerman
Selena Vujatov, Medstar Selena  can we place the badges like we typically place them (under the book an appointment button)?
Notified 4 people
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Alyssa Workman, Medstar Alyssa Workman
Selena Vujatov, Medstar Selena Just making sure you saw the above request about the badges. 

Also, I noticed the Invisalign offer is missing now? I swear it was there. Will you make sure it is on the gravity forms? Offer: $1,000 off new client special

Go ahead and close this task when they are updated. Thank you!
Notified 4 people
Selena Vujatov, Medstar Selena Vujatov
Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne  Done
Ivonne Ackerman, Medstar thank u!
Alyssa Workman, Medstar Thank you!
Notified 4 people
Selena Vujatov, Medstar
Selena Vujatov completed this to-do.