Dr. Hill- The Art of Dental Wellness - www.theartofdentalwellness.com- VJ

Micro Website Development * Digital Marketing Set Up * Digital Marketing Monthly Management Service- CSM-Vania Jenny

Web Design Project Start Here

Assigned to
Alyssa Workman, Medstar Alyssa W. Isaac Klausnser, Medstar Isaac K. Ivonne Ackerman, Medstar Ivonne A. Selena Vujatov, Medstar Selena V.
Due on
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **

WHAT URL ISAAC SHOULD CREATE:

** If using our testing servers, pick from**
beautysculpt.net
healthandmed.net
eyehealthpros.com
mysculpt.net
ketaminetherapyus.com


WHICH TEMPLATE ISAAC SHOULD USE: SEE TEMPLATES
HERE : 

Ivonne has something in mind

FINAL WEBSITE URL: 

go.theartofdentalwellness.com

we will host on her site. She gave us domain access at support@ we are working on figuring out hosting. 

REFERENCE(S) : 

theartofdentalwellness.com

CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE : Cosmetic Dentistry
FINAL URL & SLUG:
go.theartofdentalwellness.com/cosmetic-dentistry
CONTENT:
use content on the existing site
OFFER:
$1000 off new client special
BADGES:
TBD, collecting awards and media mentions still
NOTES:
focus on full-mouth restoration, veneers, teeth whitening (they use Zoom!), teeth straightening with Invisalign

SERVICE :
Sedation Dentistry
FINAL URL & SLUG:
go.theartofdentalwellness.com/sedation-dentistry
CONTENT:
existing content on current site ok
OFFER:
$1000 off new client special
BADGES:
TBD, collecting awards and media mentions still
NOTES:

SERVICE :
Implant Dentistry
FINAL URL & SLUG:
go.theartofdentalwellness.com/implant-dentistry
CONTENT:
existing content on the current site is ok to use
OFFER:
$1000 off new client special
BADGES:
TBD, collecting awards and media mentions still
NOTES:
Reference page https://theartofdentalwellness.com/service/dental-implants-in-beverly-hills/
I am working on getting more information for content and before & afters. 


ALL OTHER SERVICE PAGES:  

Home
About Us
Contact Us

SERVICE :
CONTENT:
existing content ok to use
NOTES:


HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
Cosmetic Dentistry, Sedation Dentistry, Implant Dentistry
NOTES:


CONSULTS THAT ARE FREE: 

All

FINANCING: 

 Yes, Care Credit, Wells Fargo Financing

LEAD NOTIFICATIONS:  


NOTES:

PHONE:  424-355-0355
Design notes: glam, adults, mainly 30-55 age range. 
Marble look on forms background would be nice because it matches her office

She has a magazine she published with lots of content. I will try to scan and upload. She also has lots of media mentions and tv appearances. I am gathering them all and sending to Alyssa and Ivonne. 

Comments & Events

Vania J, Medstar
Hector Mota, Operations Manager at Medstar Hector we have access to their domain and GBP. We will create a new Google Analytics and Tag Manager. I filled out the client sheet during my meeting but for some reason, it's blank now so I am looking for my other notes to fill out the sheet again.
I am still working on getting access to google ads acct and final decision on hosting information. 
Hector Mota, Operations Manager at Medstar
Vania J, Medstar Vania  
Good morning. 
Okay, I will take note and begin setting up other properties for them. 
Are you sure that it was this client's spreadsheet you updated and then the info was lost? I checked the revision history and I am not seeing anything. In any event, please let me know once you add the other info back again. 
Thank you. 
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can you please create a staging server: https://www.theartofdentalwellness.beautysculpt.net

Can you please use the Revenge template?

Selena Vujatov, Medstar Selena per our conversation, I want to design a new template for dentistry since we're getting a lot of these clients.

Design notes: glam, adults, mainly 30-55 age range.
Marble look on forms background would be nice because it matches her office.

Vania J, Medstar Vania did you take photos of her office?

The colors will be black and white. I would love a sleek, elegant design. Thank you so much!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne Noted!
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Sure. Will do.
Vania J, Medstar
Ivonne Ackerman, Medstar Ivonne  I did but they aren't professional quality. Do you want them just for reference?
Ivonne Ackerman, Medstar yes! thank u!
Selena Vujatov, Medstar
Isaac Klausnser, Medstar Isaac  thanks!
Alyssa Workman, Medstar
Vania J, Medstar Vania , can you tag me in the notes when starting this task for future sites? Thank you!

Selena Vujatov, Medstar Selena Ivonne Ackerman, Medstar Ivonne   here are some media mentions that Vania sent via email, should we add any of this on the homepage?

April
May
Or maybe we can draw the clip from Hulu.
Ivonne Ackerman, Medstar
Hi Selena Vujatov, Medstar Selena it's starting to look so good! 

Please see my notes: https://watch.screencastify.com/v/a8LN9VtYTtnJfjbTZQ7S

For the last note on how to incorporate that section in a completely different way, please see these notes: https://watch.screencastify.com/v/z2xBkmCVds8lwjttWZpY

Also, can we start working on the Cosmetic Dentistry page? The client's major competitor is https://www.beverlyhillscosmeticdentist.com/cosmetic-dentistry/. The page doesn't look great, but I'm only adding it so you can refer to it as to what the page can include. 

I'm going to send you a lot of before and afters to include on the page.

For this page, I would like to include the following:

-hero
-media strip
-why choose dr. hill intro section
-Full mouth restoration section promoting customized treatment plans
-before and afters
-treatment section with individual sections for this:
TEETH WHITENING
PORCELAIN VENEERS
TEETH STRAIGHTENING WITH INVISALIGN
GUM CONTOURING 
-before and afters
-reviews

As always I look forward to your feedback, thoughts, and opinions!

Thank you so much!
Vania J, Medstar
UPDATE: they are sending us b&A pics this week to use. And we are still trying to get access to the domain and google ads. 
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena we are adding an Invisalign page. 

On the Cosmetic page, let's still include a small section on Invisalign like listed above. 

Here is the Hulu clip. How can we add it: 
https://youtu.be/nSoD7wmzHu8 

Thank you!
Alyssa Workman, Medstar
Selena Vujatov, Medstar Selena  just confirming you saw these. Thanks for all you do!
Vania J, Medstar
Alyssa Workman, Medstar Alyssa  is that all for invisalign??? that's not going to work. one of them you cant even tell the difference really! oy. I'll email them
Alyssa Workman, Medstar
That's what you sent to me Vania J, Medstar Vania   I saw you sent them an email. I will watch for their reply, or forward to me in case they don't reply all. 
Selena Vujatov, Medstar
Alyssa Workman, Medstar Alyssa Yes! Thanks!

Ivonne Ackerman, Medstar Ivonne   I made changes on homepage. Is the video you sent me the one that needs to be played when someone click here:
Or is that something completely different (fourth media mention)?
 
I have created a Cosmetic Dentistry page: https://theartofdentalwellness.beautysculpt.net/cosmetic-dentistry/
But I am not sure if I understood the organization of the sections. Are there sub-pages for those treatments: TEETH WHITENING, PORCELAIN VENEERS, TEETH STRAIGHTENING WITH INVISALIGN, GUM CONTOURING, and FULL MOUTH RESTORATION. I mean should we have a book now buttons or learn more buttons?
Also, I added Before and After galleries. I got two zip files without treatment names so I wasn't sure about which gallery should have which images. 
Let me know your thoughts
Vania J, Medstar
Alyssa Workman, Medstar Alyssa  they dont have any more invisalign pics. bummer. I asked them to send any they have as soon as they get more. We may need to supplement with manufacturer ones. I'd ask Ivonne
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  can we supplement some manufactur images for Invisalign? They only gave us 2 and don't have more. 
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne Thanks, I added the link for the third media mention.
I made changes on the page, here are my notes: https://www.screencast.com/t/eTXcUOb1BIBT
Ivonne Ackerman, Medstar
Thanks Selena Vujatov, Medstar Selena !

Please see notes: https://watch.screencastify.com/v/7T69JUuLNgZeFTMX1VoG

Can you also create the Implant Dentistry page and the Invisalign page?

We're going to hold off on the Sedation page so you can use the original "sedation" service photo on the homepage and turn it into "Invisalign" service photo. 
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne You can check homepage and Cosmetic Dentistry page.
Also, here are my notes: https://www.screencast.com/t/YXbPOgqf

One question about Implant Dentistry page. Client doesn't have that page on the current website, right? If not are the services: Dental bonding, Dental bridges, Dental crowns and Dental implants part of this new page called Implant Dentistry? I am just thinking how many sections are we gonna have on Implant Dentistry page. It should be similar to Cosmetic Dentistry page, right?
On the other hand Invisalign doesn't have subcategories, right?
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena thank you! Edits for the invisalign page:

Please change hero image to:



On mobile, can we reduce the icons below the hero to just one line?

Let's just use the two invisalign before and afters that they sent us and let's place them side by side like we typically do.

For the Testimonials section, can we rework it on all pages so that the "Kind words from our patients" title section goes above the reviews and place another review in it's place? Then can we have 2 rows of 3 reviews statically placed (total of 6 reviews)?   Also can we add these two badges at the top next to "kind words from our patients":






Please use these Invisalign before and afters (in addition to the 2 sets the client gave us)
Ivonne Ackerman, Medstar
Vania J, Medstar Vania  do we know where this site will be hosted?
Ivonne Ackerman, Medstar
Hi Selena Vujatov, Medstar Selena can we please make this website our next priority? Thank u!! Please let me know if you need more help with the implant page.
Selena Vujatov, Medstar Sure! I am on it
Vania J, Medstar
Ivonne Ackerman, Medstar Ivonne on their hosting. We have access through support@
Ivonne Ackerman, Medstar ok thanks!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I updated the Invisalign page. I couldn't use an image you sent for a hero because the hand is cut off from the image, but I found a similar one from the same photo shooting. I updated the reviews section on all pages.
Regarding testimonials, do you want to delete these before & after images with the option to slide images (compare them), right? And to have regular simple before and afters?

New page: https://theartofdentalwellness.beautysculpt.net/dental-implants/
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena this page looks great, can we just change hero photo to:


Can you please delete "Sedation Dentistry" from homepage? Can we finalize menu items?

Can you update the gravity forms on Cosmetic Dentistry and Dental Implant page with:
$1000 off new client special
Change buttons on these pages for the hero and gravity forms to "get coupon".

Here is the text to replace lorem ipsum on homepage

Below hero title blurb:
Art of Dental Wellness in Beverly Hills

Pic above office photos (grid):
Tour the office

for media mentions section:
as seen on

Service section:

COSMETIC DENTISTRY

Smile with confidence! Whether it’s decayed, damaged, discolored, or crooked teeth, Dr. Hill of the Art of Dental Wellness can restore a beautiful, healthy smile. Specializing in cosmetic dentistry, Dr. Hill utilizes state-of-the-art technology and advanced techniques to offer dental bonding, bridges, crowns, implants, veneers, dentures, Invisalign, and teeth whitening.

DENTAL IMPLANTS

Dental implants are the best solution for patients missing one or more teeth. This popular tooth replacement method provides stability, better biting ability, and improved appearance. With proper care, dental implants last a lifetime. Moreover, Dr. Hill uses the best materials and techniques to ensure her dental implants feel, function, and look like natural teeth. 

INVISALIGN

Invisalign is the clear alternative to metal braces for children, teens, and adults. This popular orthodontic treatment uses clear aligners to straighten teeth. Unlike traditional braces, the Invisalign system is removable and discreet. Invisalign works faster than traditional braces and at a similar price. Dr. Hill is a certified Invisalign dentist and a leading provider of Invisalign invisible braces in Beverly Hills, CA.



Can you please make sure everything is ready to make the site live? (all we're missing is cosmetic page blurbs)

Thank you so much!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I changed everything you mentioned. 
Regarding the menu, I changed it, but I am not sure if it's ok this way (treatments placed in the dropdown under the SERVICES).
I have created all forms and confirmation pages, set OG images, and created Privacy Policy and Terms of Use pages. 

What about email for gravity forms? And there are some blurbs missing on treatment pages (section above testimonials). https://www.screencast.com/t/nRl4zTW9VHiY 
Also, what about the Instagram section? I have installed IG plugin. Are you going to connect it? Except for this, I think it's ready to go live.
Ivonne Ackerman, Medstar
Thank you so much Selena Vujatov, Medstar Selena !

Can you please create a media strip to go underneath all of the website hero images?
It should say: "as seen on"
and have these icons: Angelino Magazine, Modern Luxury Magazine, Real Housewives of Beverly Hills, and LA Confidential (for female power player)

Then please place the current icons above the service section listings (on homepage) and can these be placed above the "book an appointment" section on each page?

Can you please create icons to place next to the points of "Why Choose Dr. Hill"?

For Cosmetic Dentistry page can you please place each treatment's corresponding before and afters?

For Full Mouth Restoration:
https://drive.google.com/drive/folders/1vIiG0A395KF_HLB5s36qhjOM0TIOEKtK

Then place the Porcelain Veneers with these before and afters:
https://drive.google.com/drive/folders/1lFfY_toFkOOHUWUvX9S2NBcgrJ22bggO

Then Invisalign with the same before and afters from the Invisalign page

Then Teeth Whitening (we don't have before and afters).

(below each before and after section, please add: *results may vary)

Please change "book an appointment" photo on dental implant page with this:



I know it's a lot of edits, can you please change the before and afters on cosmetic dentistry page first, and then do the other things? We're showing to the client on Friday, but just finish as much as you can and we can continue after we show the client. 

Please delete gum contouring from cosmetic dentistry page.

thank you so much Selena!!  
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I added media strip and moved logos down. Please check if I used correct logo for LA Confidential.
I changed the image on the Dental Implants page and deleted Gum contouring.
I have created before and afters but I am a bit confused because I don's see Full mouth restoration treatment. Can you please check the page: https://theartofdentalwellness.beautysculpt.net/cosmetic-dentistry

I need to create icons, but I am not sure what I will use for each blurb because it's very descriptive and similar (talented and experienced doctor, excellent care, etc...)
Vania J, Medstar
Ivonne Ackerman, Medstar Ivonne  I think we should change "AS SEEN ON:" to "FEATURED IN" or "DR. HILL HAS BEEN FEATURED IN"
Because 3 of the 4 icons are magazines and only one is a tv show. 

And is there any way to turn "Voted Power Player in LA by LA Confidential 2022" into a badge for the hero image? I could ask Dijah to assist? I just think it would help this page convert...along with the Invisalign badge.

On the gravity form for this page can we get an * after the offer and then a disclaimer that says "New client discount is off the price of a complete, comprehensive treatment plan for cosmetic dentistry services" 

Since there are multiple services featured I don't want people to think they get $1000 off of just a teeth whitening service. 

I know this page has been labor intensive and I thank youuuuu!
Alyssa Workman, Medstar
Selena Vujatov, Medstar Selena Ivonne Ackerman, Medstar Ivonne  the marble is pretty on the homepage with the treatment blurbs but it is hard to read, what can we do to either bold the text or adjust the image crop? 
Alyssa Workman, Medstar
Also, Ivonne Ackerman, Medstar Ivonne  can we have Isaac transfer to the final domain with password protect? Audit in progress. 
Selena Vujatov, Medstar
Vania J, Medstar Vania Thanks, I updated the email.
Alyssa Workman, Medstar Alyssa  I can increase the white overlay on treatment boxes
Isaac Klausnser, Medstar
Team Hector Mota, Operations Manager at Medstar Hector Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Vania J, Medstar Vania Shane Quast, Medstar Shane - This website has been moved here.

https://go.theartofdentalwellness.com/
whitney.zelig@gmail.com, Medstar
Isaac Klausnser, Medstar Isaac  it is still password protected 
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - Yes. I was waiting for a confirmation to make it LIVE. I will go ahead now and remove the password.
Ivonne Ackerman, Medstar thank u!!
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac you are the best of the best. Thank you!

Alyssa Workman, Medstar Alyssa let's make sure popups are connected now. Thank u!
Alyssa Workman, Medstar Done
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - I have now removed the password.
Hector Mota, Operations Manager at Medstar
Thanks Isaac. 
I am not seeing any GTM or GA snippets here. I will create GTM and provide you with code in another task so you can add it. 
Alyssa Workman, Medstar Bless you, thx
Hector Mota, Operations Manager at Medstar
Ivonne Ackerman, Medstar Ivonne whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  
Is there a reason why you have added this https://go.theartofdentalwellness.com/#book-now 
page to the site? It is a duplicate of the Home page... Exact duplicate...
When I try to add meta to it, it is the same as the home page... 
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena can you please check Hector's question above? Thank you!
Selena Vujatov, Medstar
Hector Mota, Operations Manager at Medstar Hector It's not a duplicate. The page is the same. It's just an anchor link. It takes you to the bottom of the page to fill the contact form. But if you Hector Mota, Operations Manager at Medstar Hector Ivonne Ackerman, Medstar Ivonne  think it's better I can remove it from the menu and just leave Contact page.
Hector Mota, Operations Manager at Medstar
Good morning Selena Vujatov, Medstar Selena
I saw the #book now in the URL and when you click on it, you do go to the form. I am just wondering why the same page if only for that purpose? We do have the contact us page. In any event, I will let Ivonne Ackerman, Medstar Ivonne  make the final decision though. 
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector and Selena Vujatov, Medstar Selena  yes, we do this so the call to action is on the hero and it takes them directly down to the contact us form. Please keep. Thank you!
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.