Dr. Iman Bar - www.drbarx.com-SM

Website Design + Development • Digital Marketing Set Up Service • • Digital Marketing Monthly Management Service • Client Success Manager: Sydney

Google Ads - Set up campaign

Assigned to
Hector Mota, Operations Manager at Medstar Hector M.

Comments & Events

Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane
Here are the marketing budgets for this client so you can begin setting this up as soon as you get a chance. 
Please let me know if there's anything else you need. 

Service - Emsculpt NEO
MKT - Google Ads - $1,500.00
Specials - $600 off package
Targeting - 5 Miles
Landing Page -   barxmd.com/emsculpt-neo
Google ads ID: 557-929-9668

Service
- RF Microneedling - Potenza
MKT - Google Ads - $1,000.00
Specials - $250 off new client special
Targeting - 5 Miles
Landing Page -   barxmd.com/rf-microneedling
Google ads ID: 557-929-9668

Shane Quast, Medstar
Let me know when LPs are ready
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane Dr. Iman Barr, has other ads campaigns that are running. Please adjust your scripts so they do not turn them off. 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
Good morning. 
I am checking the Google ads and I am seeing that you have the wrong LP for this client - 
https://www.drbarx.com/emsculpt-neo  - This is wrong - 

I am also not seeing the RF Microneedling campaign for them.
Can you please let us know what is going on?
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  I have not done any work on this account yet. 
Hector Mota, Operations Manager at Medstar
So who is running the Emsculpt NEO ads? The client?
Hector Mota, Operations Manager at Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com it appears that the client is running her own Emsculopt neo ads. We will need to tell her that we need to turn them off BEFORE Shane turns ours on.    Shane Quast, Medstar Shane please do not turn on any ads prior to this. Otherwise, the account will be suspended. 
Shane Quast, Medstar
Why will it get suspended? They have campaigns live in the account
whitney.zelig@gmail.com, Medstar
I think the client wants to see which will perform better 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane , it will get suspended because the client will be running 2 different Emsculpt campaigns from 2 different websites. That is the definition of circumventing. 
We got ads accounts suspended for less than that. 
2 LPs - 
Theirs - https://www.drbarx.com/emsculpt-neo 
Ours - https://barxmd.com/emsculpt-neo/
Unless you think that will not cause a problem?
Hector Mota, Operations Manager at Medstar
** From Chris ** 
 Update just turn off the Emsculpt ads they are running. The other ads are not related Emsculpt so if we can keep them on it will be easier. 
Shane Quast, Medstar
I'm so confused. Do they have another account or not? 
Hector Mota, Operations Manager at Medstar
Shane, they do not have another account. What they do have is several campaigns already running on the present account we have access to. One of the campaigns includes an Emsculpt NEO one. The problem is that they are running those ads to their main website. We created a microsite for them where we will be running Emsculpt NEO ads also. That is circumventing 101 in a nutshell. Chris said that the other campaigns below can stay on. We will just need to pause their Emsculpt NEO campaigns. 
Hope that makes sense and explains it better for you. 

Come to BarX
House Calls Doctor
IV Therapy
search | emsculpt neo
search | microneedling
Urgent Care House Calls
Shane Quast, Medstar
Shane Quast completed this to-do.
Sydney Metz, Client Success Manager
Hector Mota, Operations Manager at Medstar Hector Shane Quast, Medstar Shane please pause the ads listed above from the previous marketer. The client does not know who is running and started these ads.

I am asking Kamie Allen, Content Manager Kamie / Melissa Zelig, Medstar Melissa to write ad copy for the house calls. We are taking over this website where these ads were running and optimizing it.  We will let you know when this is done and we will get the new LPs to you for the ads.
Hector Mota, Operations Manager at Medstar
Sydney Metz, Client Success Manager  Sydney are you serious?
So to be clear, we are only going to keep the two campaigns

RF Microneedling - Potenza
Emsculpt NEO

And which of the two or both House calls campaigns??

House Calls Doctor  -
Urgent Care House Calls
Vania J, Medstar
Hector Mota, Operations Manager at Medstar Hector  
Pause any of the ads that are not ours. So these ad campaigns;
House Calls Doctor  -
Urgent Care House Calls

They were created by a previous marketer and not us, correct? We dont have access t the acct so we can't look in depth. But the client said these were old ads and she doesn't know who created them or that they were even running and said to pause them since we are running our new aesthetics ad campaigns out of this account.
Hector Mota, Operations Manager at Medstar
Vania J, Medstar Vania we do have access to the Google ads account and Shane can inspect them if he so wishes. I will pause them for now and let Shane respond once he gets this ping. 
Thank you for confirming. 
Melissa Zelig, Medstar
Vania J, Medstar Vania  so what's needed from me
Hector Mota, Operations Manager at Medstar
Melissa Zelig, Medstar Melissa I already wrote the ad copy for house calls so we are good I believe. Thank you.
Vania J, Medstar Vania and Shane Quast, Medstar Shane I have paused ALL Campaigns for this client. Vania please find out if they want to run IV Therapy and we will run it for them as the ones they had running now had the other domain = https://housecalls.doctor/iv-therapy/
We can run them from https://www.drbarx.com/iv-therapy 
Please let me know. .
Vania J, Medstar
Hector Mota, Operations Manager at Medstar Hector right now we are optimizing https://housecalls.doctor/ for them and will turn on new house call ads once this site is ready to go and we have a final LP. They have not yet confirmed if they want to run IV therapy ads. We have a conversation going with Sylvia right now.

The only ads we need paused are the ones that were in the account that a previous marketer created. They are no longer working with them.

The aesthetics services ads we created for the https://www.drbarx.com/ can stay live. Once Shane confirms they are ours ( I think that's what youre asking him now?)

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Ivonne Ackerman, Medstar Ivonne can you explain further please if anything is needed since I'm not in office today? Thank
Sydney Metz, Client Success Manager
Hector Mota, Operations Manager at Medstar Hector Just to clarify- BarX MD Aesthetics ads are not to be paused.

The only ads needed to be paused are ones that were in the account that a previous marketer created. They are no longer working with them. -Can you please confirm that this was done, and that the aesthetic ads were left on?
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector I checked with Chris and he says it should not be an issue since it's completely different services. So we're working on optimizing this site https://housecalls.doctor/ so we can run ads there as well.  Thank you!
Hector Mota, Operations Manager at Medstar
Thank you Ivonne Ackerman, Medstar Ivonne . I found out about that later as well. We are waiting for Shane to come up with some keywords and then we will set up the other house calls campaigns. 
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector  perfect. Thank u!
Shane Quast, Medstar
No action is required here from me other than Keyword Research? 
Vania J, Medstar
Sydney Metz, Client Success Manager  Sydney  let's recap about the email to Sylvia tomorrow.
Sydney Metz, Client Success Manager  Sounds god!