I can task this out Vania since the site is already created.

Ivonne if you could help just with choosing a Hero graphic, please.

I have a couple of questions Vania : 

1. Are these two separate pages or just 1?
2. What should we identify the Slug(s) as? 
3. Do we need original content or are we just using demo? 

Kristabel can you please add a page to this site: https://barxmd.com/

Using all of the content that you can from here: 
https://www.drbarx.com/hormone-therapy

The page will be: https://barxmd.com/optimize

offer: $50 off your first treatment

I'll get you a hero image.

Kristabel here are the hero images. Let me know when you have this page ready. Thank you!

Alyssa Ivonne here you go

https://barxmd.com/optimize/
https://barxmd.com/c/testosterone-optimization/

Looks great, Kristabel , thank you! A few things, please:
1. Adjust the gravity forms (mobile & desktop) so they are the same height as this page.
2. Make sure Gravity from is listed after the hero image on Mobile (check this page and all other pages, fix any that need.)
3. Reduce the negative space before the bottom form

Screen Shot 2022-07-02 at 11.47.09 PM.png 1.08 MB • Download

4. Just make the slug confirmation be /c/optimize
5. Once you are done, please add to the menu as Hormone Therapy (top and bottom menus) 

Ivonne , since this client really doesn't like red, do we need to photoshop graphics at all on this page? Also, is there a reason it is being given the slug /optimize/ instead of /hormone-therapy/ ? Hormone Therapy makes more sense to me. Should it be named "Optimize" on the menu?

Dijah could you get us a pop-up graphic, please?
Offer: $50 Off Your First Treatment

Alyssa - sorry I don't get this - "so they are the same height as this page"

Sorry Kristabel , I updated my comment.

Alyssa  - done

Thank you Kristabel !
I see everything done but the sizing of the gravity forms. Please make sure the gravity forms are the same size on Moblie & Desktop (can you please check on all pages) model the Emsella page. See video.

Ask Isaac or Selena if you need help. Thank you so much!

Screen Recording 2022-07-03 at 8.25.20 AM.mov 97.6 MB • Download

Alyssa  it's because of "Your First Treatment" is 2 lines. Should I make it one line I will reduce the font size on this page and on Emsculpt NEO

Alyssa Kristabel please leave the graphics as they are. Page looks good!

Alyssa we didn't name it with hormone in the slug, just in case there's an issue with google. I thought the same thing and asked Chris. He said "optimize" would be better so there's no problem.

We should name it Male Optimization on the menu.

Kristabel the only edit is to change "get coupon" to "submit" on all of the gravity forms on this site. The reason is that this particular client does not like the word "coupon" 

Thank you!

Okay got it, thanks for clarifying, Ivonne.

Kristabel I'll take care of updating the buttons on gravity forms and I'll rename it on the Menu.

Dijah let me know when you have a pop-up graphic.
 $50 Off Your First Treatment
Thank you!

Dijah please provide popup. Thank you!

Ivonne Alyssa how's this?
canva link page 1:
https://www.canva.com/design/DAE3EkvXirk/BtKoPw7rg4XiL4NlhM3Y4g/edit?utm_content=DAE3EkvXirk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

screenshot:

Screen Shot 2022-07-07 at 10.48.06 AM.png 419 KB • Download

Dijah can you please use a Male model in the 36-65y/o age-range. 

We are using models on the other pop-ups for this site and this is a men's targeted page. OR just add Male Optimizaton? 

I am also thinking we should re-vamp the other two pop-up's to match the client's colors more, this Doctor does not like Red and they are not converting very well. Maybe remove "New Client Special" and I can specify it in the disclaimer. Maybe we should get rid of the models too?
 

Ivonne I would love your input, do you think we should get rid of the models and use more of the style like Dijah provided in her comment above ^^ because the current pop-ups aren't converting very well. 

Thanks, Ladies. 

Alyssa thank you for bringing this up! Dijah   Let’s get rid of the models and try more of a coupon style since they are not converting well. But for the male page, let’s use a male model and use a more manly look. Let’s change all the popups to the current colors. 

Alyssa Ivonne sounds good~ I will make some new popups for the other pages. Are we sure they aren't converting well because of the models? Is it maybe just because the design I made is bad? Haha- I am happy to not use models, I'm just thinking that maybe the design generally, not merely the presence of a model, weren't so good, thus the low conversion.

Are there any reports from optinmonster we can run to know more about these things? For design purposes? 

Either way! I will make some new ones with updated colors!

Alyssa Ivonne
Canva link: pages 1-3
https://www.canva.com/design/DAE3EkvXirk/BtKoPw7rg4XiL4NlhM3Y4g/edit?utm_content=DAE3EkvXirk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Screenshot:

Screen Shot 2022-07-07 at 9.43.50 PM.png 618 KB • Download

Dijah the design looks great. But can we come up with another color than the green? A more neutral color? You can use this color #32BABD, but instead of the christmas green let's use white, gray or black. Also let's create a split test in optinmonster and test these while also testing Emsculpt NEO and microneedling popups that have models on them. Good idea! Thanks!

Dijah were you on the call when we went through all the optin monster together to compare? I think a split test is fine to try, but what we saw with pretty overwhelming evidence was that the coupon-looking were converting higher. I would be happy to hop on a call with you both and show you or make a video, lmk  Ivonne  

Alyssa Dijah   yes, but we can try for this client because this client would not want a coupon looking popup. She doesn’t even want “get coupon” on the button.

Screen Shot 2022-07-11 at 1.14.59 PM.png 936 KB • Download

Ivonne is this coloring okay? I kept the yellow to make it more interesting, but I can make the yellows white if you prefer that.

I am still working on the model options for emsculpt and microneedling! I will drop those as soon as I can.

canva link: page4-6
https://www.canva.com/design/DAE3EkvXirk/BtKoPw7rg4XiL4NlhM3Y4g/edit?utm_content=DAE3EkvXirk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Dijah  these look great and I like the yellow, thank you!

Thanks Dijah !

Ivonne  I'll get these tasked to Charmae and let Isaac know about the new page/pop-up linking 

Isaac fyi, new page. I have a new task for pop-ups, but just fyi:
https://barxmd.com/optimize/

I'm going to close this task since I have a different one just for the pop-ups.

Thanks for your hard work team!

Ivonne Alyssa
Here are some model popup options for microneedling and emsculpt neo
canva link: page 7&8
https://www.canva.com/design/DAE3EkvXirk/BtKoPw7rg4XiL4NlhM3Y4g/edit?utm_content=DAE3EkvXirk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

screenshot:

Screen Shot 2022-07-11 at 11.08.20 PM.png 1.74 MB • Download

Thanks Dijah I'll get these to Charmae

Ivonne Dijah just for fun, here's the comparable data for now. The men's is only 1 conversion but at over 16%! The coupon one is doing better for the other treatments, but this is still early to compare them fairly. 

Makes me wonder if this is a psychological difference between men and women who are looking at these ads. Should we try a coupon version as a split test against the model on the men's just for fun to test the psychology of lead conversions?

Alyssa so cool! thanks for sending this! Let's try a coupon for the men one. thank you!! Dijah  please send.

Another thing, the wording, I wonder if having "New Client Special" so boldly is affecting the pop-ups? Maybe we should start wording as "*X off your first treatment"

Thoughts Ivonne Vania Dijah ^^

Alyssa  thanks for indulging me on this lol- I'm so interested in more on why/how/what makes popups successful so- thankyou so much!