Dr. Julia Edelman August 2020 Google Ads + Social Media Campaign
Hi Doc,
How are you and how are things going in this hot weather?
This month's reports show us that you are doing well on Facebook with 81
leads. On Google ads, you had 33 leads which is good as well. One concern
we have is that your current budget is not allowing you to take full
advantage of the potential leads searching for you.
That's based on your low search impression share which is at 21.4%. This
equals to your ads being shown to only 20 out of 100 people searching for
them. We recommend trying to be in the high 80% to 95% to take full
advantage of Google ads.
Let's discuss how we can improve your search impression share and amount of
conversions some time this week.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 21.4%
coolsculpting: Ad Spend $2,603.44 / Impression Share 21.4%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $2,603
Total Conversions (Leads): 33
Average Cost Per Conversion: $77.71
Total Clicks: 687
Average Cost Per Click: $3.79
Search Impression Share: 21.4%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,159.56
Total Conversions (Leads): 81
Average Cost Per Conversion: $14.32
Total Clicks: 1,060
Impressions: 40,287
Please let us know if you have any concerns or questions about your
reports. Or anything else for that matter.
Thanks Doc.
How are you and how are things going in this hot weather?
This month's reports show us that you are doing well on Facebook with 81
leads. On Google ads, you had 33 leads which is good as well. One concern
we have is that your current budget is not allowing you to take full
advantage of the potential leads searching for you.
That's based on your low search impression share which is at 21.4%. This
equals to your ads being shown to only 20 out of 100 people searching for
them. We recommend trying to be in the high 80% to 95% to take full
advantage of Google ads.
Let's discuss how we can improve your search impression share and amount of
conversions some time this week.
Below are the details of the ad report.
Google Ads Ad Spend Vs Impression Share
Overall Impression Share 21.4%
coolsculpting: Ad Spend $2,603.44 / Impression Share 21.4%
Below are the metrics, please let me know if you have any questions.
August Ad Campaign Metrics
Google Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $2,603
Total Conversions (Leads): 33
Average Cost Per Conversion: $77.71
Total Clicks: 687
Average Cost Per Click: $3.79
Search Impression Share: 21.4%
Facebook / Instagram Ads (Date Range: 8/1/2020 - 8/31/2020)
Total Cost: $1,159.56
Total Conversions (Leads): 81
Average Cost Per Conversion: $14.32
Total Clicks: 1,060
Impressions: 40,287
Please let us know if you have any concerns or questions about your
reports. Or anything else for that matter.
Thanks Doc.