September Monthly Google Ads and Facebook Reports - Edelman
Hello,
How are you?
Body Sculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.
Attached are the reports for Google Ads and Facebook for last month.
Google Ads Account Summary:
(Spent / Conversions / CPA)
$4,638 / 9.4 / $492.40
Notes on Google Ads:
- Actual spend was just shy of the budget.
- There was a significant decline in the conversion rate last month
which impacted the number of leads and the average cost / lead.
- This usually identifies an issue with conversion tracking. I will
continue to investigate. However, consumer demand has declined, providers
increase their bids so it simply costs more to generate a lead.
Facebook Account Summary:
(Spent / Conversions / CPA)
$1,816.08 / 40 / $45.40
Notes on Facebook:
- Spend was right on target for September.
- Conversion rate was down a bit last month which effected the number of
leads and average cost / lead.
- Despite the decrease, the total number of leads was still strong. The
average cost / lead was up to $45 which is higher than what we've seen
historically but still very competitive for Coolsculpting/ Emsculpting.
I'll work to see if I can get this number down this month.
- Most of the leads are coming from the Coolsculpting campaign (34 of 40
leads). The CPA is also much stronger on Coolsculpting.
- All 40 leads were from users on mobile devices.
Let me know if there are any questions.
Chris
How are you?
Body Sculpting consumer demand is seasonal. It is normal for a business to
slow down in late August through the end of September and also during the
holidays. During these periods fewer people are searching for these
treatments on Google. So it is normal to see fewer leads and business.
Right after the holidays, consumer demand goes way up and should remain
steady through the end of summer 2020. We are constantly working to get you
as many customers as possible regardless of the season.
Attached are the reports for Google Ads and Facebook for last month.
Google Ads Account Summary:
(Spent / Conversions / CPA)
$4,638 / 9.4 / $492.40
Notes on Google Ads:
- Actual spend was just shy of the budget.
- There was a significant decline in the conversion rate last month
which impacted the number of leads and the average cost / lead.
- This usually identifies an issue with conversion tracking. I will
continue to investigate. However, consumer demand has declined, providers
increase their bids so it simply costs more to generate a lead.
Facebook Account Summary:
(Spent / Conversions / CPA)
$1,816.08 / 40 / $45.40
Notes on Facebook:
- Spend was right on target for September.
- Conversion rate was down a bit last month which effected the number of
leads and average cost / lead.
- Despite the decrease, the total number of leads was still strong. The
average cost / lead was up to $45 which is higher than what we've seen
historically but still very competitive for Coolsculpting/ Emsculpting.
I'll work to see if I can get this number down this month.
- Most of the leads are coming from the Coolsculpting campaign (34 of 40
leads). The CPA is also much stronger on Coolsculpting.
- All 40 leads were from users on mobile devices.
Let me know if there are any questions.
Chris