Dream Sculpt Body Spa - aka App Health Group- VJ

www.apphealthgroup.com - WZ will be taking care of this client with help from Sydney BTL Marketing Package - WEBSITE DESIGN SERVICE will be using OUR ad account to build out ads on Google and Facebook

🔴HIGH Priority: Audit/ Edit final website🔴

Assigned to
Alyssa Workman, Medstar Alyssa W. Gerlie Hazel Isubal, Medstar Gerlie H.
Due on
Notes
what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Alyssa Workman, Medstar
Sydney Metz, Client Success Manager  Sydney  can you prioritize this one? I'll start on Bunny 
Alyssa Workman, Medstar
Elizabeth Ruffa Elizabeth will you please work on grammatical edits?  
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  can you let us know which developer to assign edits to, please? Thank you!
Sydney Metz, Client Success Manager
  • Check justification 
  • Diversity of models 
  • Overlaid text on mobile readable
  • Desktop text on graphics readable
  • Offers are consistent.
  • AD landing pages have bolded offers and buttons.
  • Buttons say “get coupon” if there is an offer.
  • Test all forms to check they are populating to lead sheet and named correctly.*
  • Make sure Landing Pages have pop-ups or assign them if not.*
  • Make sure Blogs have separate form. 
  • Check pop-ups and gravity forms and images are consistent with Set Up info.*
  • Check buttons & imagery are bold and catching 
  • Needs to be a lightbox pop-up - not directly embedded.

Audit Notes:

HOME:
  • She looks uncomfortable.
  • Something about this look incomplete
EMSCULPT NEO:

EMSELLA:
  • The offer should be for a FREE consultation.

CELLUTONE:
  • The offer should be for a FREE consultation.


ABOUT US:
CONTACT US:
  • Map looks funky.
Alyssa Workman, Medstar
Still need blurbs for the Homepage, fyi. And OG content will be ready by today. Elizabeth Ruffa Elizabeth  hold off on edits until tomorrow. 
Elizabeth Ruffa You got it
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  we're not even close to being ready for the audit. Gerlie is working on this. 
Alyssa Workman, Medstar
I realized that after more investigating, sorry I jumped the gun everyone. This was mentioned as a high priority on CAG. 

I will follow up. Thanks team.
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  lol. I think getting the website finished is priority so I’m trying to work with Gerlie to finish it.
Elizabeth Ruffa
Should I hold off on beginning spelling/grammar audit?
Ivonne Ackerman, Medstar
Elizabeth Ruffa Elizabeth  yes. Thanks!
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa and Sydney Metz, Client Success Manager  Sydney  please start editing this site. Thank you!
Alyssa Workman, Medstar Will do!
Alyssa Workman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Ivonne Ackerman, Medstar Ivonne

Will this client be changing their Google Business Profile name? The map pack should link here, but it is the old name"App Health Group":

https://goo.gl/maps/XB1usG7XmQU5dto36


Currently it is linking here(no map pack):

https://www.google.com/maps/place/175+Memorial+Hwy+%23+2-4,+New+Rochelle,+NY+10801/@40.9134214,-73.7861978,17z/data=!3m1!4b1!4m5!3m4!1s0x89c28d9b20d68c53:0xa948abff0efc9ff6!8m2!3d40.9134214!4d-73.7861978
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa please assign to Gerlie. Can you please gather and look over Sydney's edits and compile a final list? Do you think the model on homepage looks uncomfortable?

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com see Alyssa's questions above. 

Elizabeth Ruffa Elizabeth please start grammar audit. 
Alyssa Workman, Medstar Will do
Alyssa Workman, Medstar A little uncomfy
Elizabeth Ruffa
Hi  Alyssa Workman, Medstar Alyssa ,
When I clicked on the "book now" button on home pageit brought me to this page (see below)


Am I doing something wrong? Or is this a true error? 

Also when clicking on the social media links- they are just opening a new page of the website & not taking me to the social media page.
Alyssa Workman, Medstar I can show tmw
Alyssa Workman, Medstar we need to link
Alyssa Workman, Medstar I'll txt in AM 😊
Alyssa Workman, Medstar Also wrong clien
whitney.zelig@gmail.com, Medstar
No they will not change their GMB, we might have to help them create a new one Alyssa Workman, Medstar Alyssa  
Alyssa Workman, Medstar
Sydney Metz, Client Success Manager  Sydney we are on the final URL so you can test forms by Monday. I will assign pop-ups and test them after Isaac runs his checklist. Leadsheet should be set up. Please take a look at my edit notes below. I consolidated mine and yours. One note, watch for consistency on the forms on all pages & image cropping on mobile vs desktop. Thanks for your help auditing!

Ivonne Ackerman, Medstar Ivonne have consolidated from Sydneys and mine if you want to review anything. I will assign pop-ups since we are on final URL already.

Gerlie Hazel Isubal, Medstar Gerlie please make the following edits. Thank you for your hard work on this site!

UPDATES & NOTES
1.
Need a Homepage confirmation page.
2. On all pages
. Although it is okay if the model's heads are cut off a little in the hero images, they aren't scrolling well so the heads remain cut off.  Can you look at this site as an example and fix All hero images to scroll for Dream Sculpt to be like that example?
5. Need Homepage Form AND make sure all treatment pages have a Mobile Gravity Form as well. **Treatment pages always need side form, bottom form, & Mobile.

6. Make sure all forms have TO and FROM set as emsculptneo@apphealthgroup.com
7. Sligthly
Increase padding on Mobile for all pages.

FOOTER
1. "New Rochelle" Should say "Dream Sculpt Body Spa"
2. Another row on the right to link Treatment pages too (Emsculpt NEO, Emsella, Cellutone).


HOME
1. Ancor Hero button to bottom form of the page, change button to say Book Now.
4. Set the featured image as the Client's Logo 

EMSCULPT NEO
1. Please zoom out a little on the crop on the hero image so when scrolling the face doesn't stay cut off, see this page as an example. Mobile & Desktop
2. This form needs to have the $500 OFF in the middle and should be the largest, adjust fill space so the offer fits on one line.  Make sure the spacing and buttons are consistent on forms for mobile, side form, and bottom form.


3. Why is this linking about editing in the disclaimer, its on all pages? Please remove on all pages.

4. Increase the size of badges in hero on mobile.
5.
Set Featured Image same as hero.    

EMSELLA
1.
See image description for instruction. 

3. Set Featured Image as the same hero image

CELLUTONE:
1.
Any Before & Afters (5-6) we can add from the manufacturing site?
2. Set Featured Image as hero image.

ABOUT US

1.  Change gravity form fields to say: Full Name, Email, Phone Number 
2. Isaac fixed the image on the "About Us" form, please resize the image to be the same as the Homepage "contact us" image. 

CONTACT US:
1. Make sure the map is embedded correctly, it looks like it has a marked geo location of someone. Should link to map pack here until we can create a new one.
Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa
Links
Social media links on desktop or mobile are not taking opening a new window to take you to the social media page.
Alyssa Workman, Medstar Lets zoom
Alyssa Workman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com should I ask Hector to help with a new GBP? Also, what about social media icons? Do they have new pages they will create or should link to APP Health?

Missing an "About Us" section on the homepage, should go after Featured treatments. whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com

This is important for SEO but I think i recall you mentioning we weren't going to get anything about it??
Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa  I'm all finished with my portion of the audit. (all of the phone numbers were double checked as well)
Alyssa Workman, Medstar Thank you ❤️
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  thank you for the audit. Why would we delete the map section of homepage? Can you please delete Gerlie's name so we can go over this tomorrow? I don't want to confuse her. Isaac is still figuring out some spacing issues. 
Alyssa Workman, Medstar Ok, lets chat
Ivonne Ackerman, Medstar
Gerlie Hazel Isubal, Medstar Gerlie  please stand by so we can figure out the edits in conjunction with Isaac. thank you!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  often we have just have kept the map linked in the footer. I do see it on some clients occasionally, so I guess that is a design choice. Maybe it just needs to be formatted differently for this site, because it looks a little incomplete as is. 

Let's look at it together on our call later today. Thanks!
whitney.zelig@gmail.com, Medstar
Once we go live with this site I can call them and teach them how to make a GMB Ivonne Ackerman, Medstar Ivonne  
Alyssa Workman, Medstar Perf
Alyssa Workman, Medstar
Gerlie Hazel Isubal, Medstar Gerlie  you can proceed with my edit requests above. Please let me know when you are done. This is the Highest Priority.
Alyssa Workman rescheduled this to-do
Was
Now
Alyssa Workman, Medstar
Gerlie Hazel Isubal, Medstar Gerlie please follow up and start with making sure all gravity forms are set up so we can get the lead sheet set up. 

This is HIGHEST PRIORITY. Please see my comment above that I edited today with all audit requests. 

Thank you for prioritizing this!
Gerlie Hazel Isubal, Medstar on it
Gerlie Hazel Isubal, Medstar
Here's an update Alyssa Workman, Medstar Alyssa
I made changes to some edits that I can handle, but because it is a custom theme, some of them require Isaac's assistance:

1. Need a Homepage confirmation page. -ADDED
https://dreamsculptbodyspa.com/home/confirmation/

2. On all pages
. Although it is okay if the model's heads are cut off a little in the hero images, they aren't scrolling well so the heads remain cut off.  Can you look at this site as an example and fix All hero images to scroll for Dream Sculpt to be like that example? -NEED ISAAC for scrolling effect.

5. Need
Homepage Form AND make sure all treatment pages have a Mobile Gravity Form as well. **Treatment pages always need side form, bottom form, & Mobile. -NEED ISAAC to add a mobile form.

6. Make sure all
forms have TO and FROM set as emsculptneo@apphealthgroup.com-DONE

7. Sligthly
Increase padding on Mobile for all pages.-NEED ISAAC

--
FOOTER--
1. "New Rochelle" Should say "
Dream Sculpt Body Spa" -DONE
2. Another row on the right to link Treatment pages too (Emsculpt NEO, Emsella, Cellutone). -
NEED ISAAC to add another row.


--HOME--
1. Ancor Hero button to bottom form of the page, change button to say Book Now.  . -Button anchored. -NEED ISAAC to change the button to "Book Now" .

4. Set the featured image as the Client's Logo  .-DONE

--EMSCULPT NEO--
1. Please zoom out a little on the crop on the hero image so when scrolling the face doesn't stay cut off, see this page as an example. Mobile & Desktop  -DONE

2. This form needs to have the $500 OFF in the middle and should be the largest, adjust fill space so the offer fits on one line.  Make sure the spacing and buttons are consistent on forms for mobile, side form, and bottom form.  -DONE

3. Why is this linking about editing in the disclaimer, its on all pages? Please remove on all pages. -This is only visible when you log in to the site.

4.
Increase the size of badges in hero on mobile. -NEED ISAAC
5.
Set Featured Image same as hero.  -Featured image was provided by Ivonne.   

--EMSELLA--
1.
See image description for instruction.  -DONE  
3. Set Featured Image as the same hero image - Featured image was provided by Ivonne.   

CELLUTONE:
1.
Any Before & Afters (5-6) we can add from the manufacturing site? -ADDED
2. Set
Featured Image as hero image. - Featured image was provided by Ivonne.
 
ABOUT US

1.  Change gravity form fields to say: Full Name, Email, Phone Number
 -DONE
2. Isaac fixed the image on the "About Us" form, please resize the image to be the same as the Homepage "contact us" image.
 -DONE

CONTACT US:
1. Make sure the map is embedded correctly, it looks like it has a marked geo location of someone. Should link to map pack here until we can create a new one. -DONE 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa Gerlie Hazel Isubal, Medstar Gerlie please see my comments in blue and highlighted in yellow (I'll send separate requests to Isaac)

Thank you!

2. On all pages
. Although it is okay if the model's heads are cut off a little in the hero images, they aren't scrolling well so the heads remain cut off.  Can you look at this site as an example and fix All hero images to scroll for Dream Sculpt to be like that example? -NEED ISAAC for scrolling effect. will task Isaac

5. Need
Homepage Form AND make sure all treatment pages have a Mobile Gravity Form as well. **Treatment pages always need side form, bottom form, & Mobile. -NEED ISAAC to add a mobile form. will task Isaac

7. Sligthly
Increase padding on Mobile for all pages.-NEED ISAAC will task Isaac

--
FOOTER--
1. "New Rochelle" Should say "
Dream Sculpt Body Spa" -DONE
2. Another row on the right to link Treatment pages too (Emsculpt NEO, Emsella, Cellutone). -NEED ISAAC to add another row. We don't need this.


--HOME--
1. Ancor Hero button to bottom form of the page, change button to say Book Now.  . -Button anchored. -NEED ISAAC to change the button to "Book Now" .will task Isaac



--EMSCULPT NEO--

4.
Increase the size of badges in hero on mobile. -NEED ISAAC will task Isaac
5. Set Featured Image same as hero.  -Featured image was provided by Ivonne.   Which featured image did I provide?

--EMSELLA--

3. Set Featured Image as the same hero image - Featured image was provided by Ivonne.    Which featured image did I provide?

CELLUTONE:
2. Set
Featured Image as hero image. -  Which featured image did I provide?
 
Gerlie Hazel Isubal, Medstar
Ivonne Ackerman, Medstar Ivonne - Sorry about that, I was confused. I have now set all the featured images to every service.
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Sydney Metz, Client Success Manager
Alyssa Workman, Medstar Alyssa  I just had to hunt for their phone number on their site. I only saw it on contact us page.
Alyssa Workman, Medstar Thanks!
Alyssa Workman, Medstar Noted below
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac is there something going on with the footers? 
The addresses/phone on the left side of the footers are disappearing somehow? This is the third site I've seen today. Also, I've got broken images, assuming is for credit options, which this is also the 3rd site they went missing...Mobile and Desktop 
Can you also please add the floating phone button on mobile? 

The last request, please add the phone number on the menu bar. 

Thanks for your help!
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - Added the address and the phone in footer. Couldn't find the payment options images on the website though. Can you please drop them here for all 3 websites?

Can you also please add the floating phone button on mobile? 

ADDED

The last request, please add the phone number on the menu bar. 

ADDED
Alyssa Workman, Medstar
Thank you Isaac Klausnser, Medstar Isaac !

Can you please drop them here for all 3 websites? - You bet.

Dream Sculpt should have: Cherry
Chic should have: CareCredit & United Medical Credit
360 should have: CareCredit & Cherry 

I'll let you know of any others as I become aware. Hopefully, there aren't any others...Thanks again!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - Thank you. Added.
Alyssa Workman, Medstar
Thank you Isaac Klausnser, Medstar Isaac , sorry but will you please use the other version of the cherry logo with a transparent background, I think this will look better asethetically.
Let me know if you need me to get it to you, this is just a screenshot.
Thank you!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - Updated
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.