Ear, Nose & Throat Center LLP - www.stamfordentcenter.com

This is for a client who already has a website we can use that we just need to optimize.

Zero Traffic - Allergies

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Allergy campaign is getting zero traffic

Comments & Events

Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane
Good morning. 
We are noticing that the Allergy and Pediatric ENT campaigns are not getting any traffic. 
Can you please look into this?
Thanks. 
Shane Quast, Medstar
I posted this question to the channel last week: The client sheet says "Allergy Page: Allergy shots and allergy drops, immunotherapy. They treat allergies too. You do not need to go to an allergy specialist." which is what we did kw research on. But the actual LP does not have the word shot, drop or immunotherapy ANYWHERE on the page? It looks like the page is about sinus surgery. 
Hector Mota, Operations Manager at Medstar
Melissa is writing new content for that page now Shane. 
BTW, her response to this was -  They do seasonal allergies including allergy shots and allergy drops 
Shane Quast, Medstar
Ok, do we want to wait until the correct LP is live? 
Hector Mota, Operations Manager at Medstar
You can start the ads and the page will be updated once Melissa has the content. 
She still has to run it by the doc so that may take a few more days. 
Let's just get this running as soon as possible. 
Thank you. 
Chris Zelig, Medstar
I asked the same Question before I saw this yes let’s push traffic now let’s get the content that we need on there now Hector and then we can replace Melissa’s content with the demo content later we need those key messages that Shane mentioned somewhere on the landing page for just Ad them and quick blurb if you need to
Shane Quast, Medstar 👍
Hector Mota, Operations Manager at Medstar
I believe Melissa should be done with the actual content soon. 
In the meantime, Shane is moving this fwd with what we have. 
Shane Quast, Medstar 👍
whitney.zelig@gmail.com, Medstar
following up with this Shane Quast, Medstar Shane  do you need anything else from us? 
Shane Quast, Medstar
Nope. all good
Chris Zelig, Medstar
Shane when you get a chance I still see allergy volume been really low wondering if you can look into it
Shane Quast, Medstar
This is a tough one. Budget is only $75 / day and the average cost / click is $21.64. It's not a recipe for a lot of traffic. Let me see what I can do. 
Shane Quast, Medstar
Also, the LP still needs a lot of work. Reposting my earlier comments here:

Actual LP does not have the word shot, drop or immunotherapy ANYWHERE on the page? It looks like the page is about sinus surgery. Like legit not about allergies at all
Hector Mota, Operations Manager at Medstar
Shane Melissa just finished doing the content for several of their pages; including the allergies page. 
You can check it now. That should help out.. 
Shane Quast, Medstar 👍
Shane Quast, Medstar
Shane Quast completed this to-do.