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Elite Concierge Aesthetics (Orthopedic & Spine Institute of Beverly Hills) - EC - www.osibeverlyhills.com

Digital Marketing Set Up Service * Digital Marketing Monthly Management Service *
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarIvy Santiago, Creative Project Manager at Medstar
From the list: Digital Marketing Campaigns & Set Up

✔ Create Facebook/IG Ad creatives (if needed) - (CSM)

Hector M. added this on
Completed by Alyssa W.
Assigned to
Emily, Medstar Emily
Due on
Notes
Brittany Redding, Digital Marketing Manager at Medstar Brittany Hannah, Client Success Manager at Medstar Hannah Let me know if you have any questions, thanks! 

Platform - Meta 
Service - Botox 
Special - $100 off *New Client Special
Reference site - N/A it is a new practice 
Competitors Map (40 miles minimum): Emana Medical, Modern Esthetics, Luxbae, CRMC Aesthetics, Beauty Bar Medical Clinic, Contour Room, Total Body Aesthetics, Mindful Weight Loss, La Bella Laser & Slimming, Skin Revolution 
Design Notes, etc: extra nice :) pretty please hehehe 
 
Platform - Meta 
Service - Emsculpt Neo
Special - $200 off *New Client Special
Reference site - N/A it is a new practice
Competitors Map (40 miles minimum): Emana Medical, Modern Esthetics, Luxbae, CRMC Aesthetics, Beauty Bar Medical Clinic, Contour Room, Total Body Aesthetics, Mindful Weight Loss, La Bella Laser & Slimming, Skin Revolution
Design Notes, etc: extra nice :) pretty please hehehe 


Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Hannah, Client Success Manager at Medstar Hannah For Botox, I went through the competitors, and these are the ones we need to worry about.

LuxBae: Create Facebook/IG Ad creatives (if needed) - Luxbae Medical Spa  - www.luxbae.com - EC
Skin Revolution: Create Facebook / Instagram ads creatives (if unique needed) - Skin Revolution Med Spa - www.skinrevolutioncalifornia.com - VJ
Total Body: New META creatives - Botox & Dysport - Total Body Aesthetics - www.totalbodyaesthetics.com - NR
Beauty Bar Clinics: Facebook / Instagram: Set up campaigns  - Beauty Bar Clinics - www.beautybarclinics.ca - VJ

For Emsculpt:

Skin Revolution (ads are paused but it might be best to steer clear in case they restart)
Create Facebook / Instagram ads creatives (if unique needed) - Skin Revolution Med Spa - www.skinrevolutioncalifornia.com - VJ
Emana Medical: Facebook / Instagram: Set up Emsculpt NEO campaigns  - Emana Medical - www.emanamedical.com - 🔴 SEO client 🔴 - IA
Modern Esthetics: Facebook / Instagram: Set up campaigns  - Modern Esthetics - www.modernesthetics.com - EC
Total Body: Create Facebook/IG Ad creatives (if needed) - Total Body Aesthetics - www.totalbodyaesthetics.com - NR

With this many competitors, it might be tricky to find some we can use, if you can find at least 3 of each size, that will be ok. If not, task out a few new ones for this client. Thank you!
Hannah, Client Success Manager at Medstar Super helpful
Hannah, Client Success Manager at Medstar Thank you!
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Notified 3 people
Emily, Medstar Emily
Hannah, Client Success Manager at Medstar Hannah Brittany Redding, Digital Marketing Manager at Medstar Brittany  thank you! 
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Hannah, Client Success Manager at Medstar
Hannah completed this to-do.
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Alyssa Workman, Medstar Alyssa Workman
Emily, Medstar Emily I re-opened this. The creatives didn't get passed over. I took care of passing on the Facebook creatives. I am leaving this open since the Botox creatives are here as well and re-assigning this to you until the client confirms they are ready to run Botox.

Brittany Redding, Digital Marketing Manager at Medstar Brittany with anyone helping on creatives going forward, please help to train/monitor that this task doesn't get closed until we are certain the creatives have been passed on. We should reassign this task to the CSMs once everything is ready so that it keeps on their 'to-do'. Only the CSM, you, or I should check off this task for now. 
Brittany Redding, Digital Marketing Manager at Medstar Got it! Thx!
Emily, Medstar thank you!!
Notified 4 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Alyssa Workman, Medstar Alyssa and Brittany Redding, Digital Marketing Manager at Medstar Brittany please tag me in these tasks, because I can train Roan Herrera, Graphic Designer Roan  to help pass the creatives over. Tag me in the next task so I can do it while sending Roan a video. 
Alyssa Workman, Medstar Sounds good
Brittany Redding, Digital Marketing Manager at Medstar Got it! Thx!
Notified 5 people
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding re-opened this to-do.
Alyssa Workman, Medstar Alyssa Workman
Emily, Medstar Emily Brittany Redding, Digital Marketing Manager at Medstar Brittany this task is migrated on ClickUp. I linked the BC task there in case we do need these creatives so we can come back to them. Closing out all BC tasks as much as possible 

https://app.clickup.com/t/86a1418b2
Notified 6 people
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.