Eltra Self - EyeLid.com

Google Ads - Set up campaign

Assigned to
Melissa Zelig, Medstar Melissa Z. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane  
Can you please begin setting up this campaign for this client. 

Comments & Events

Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane
Ads will be going to this site = Ads will be going to this site = https://eltraself.mysculpt.net
Budgets are as follows - 

CoolSculpting  - Google Ads -  $3,000 
Coolsculpting - Facebook - $1,000
Specials  25% OFF & 1000 COUPON 
Targeting - 20 miles around the office + Staten Island - Exclude all of New York

Dermal Fillers - Google ads -  $1,000 

Specials -  Sculptura - Liquid Facelift create an additional  
Targeting - 20 miles around the office + Staten Island - Exclude all of New York

Botox  - Facebook - $1,000 
Targeting - 20 miles around the office + Staten Island - Exclude all of New York

Blethroplasty (Eyelid Surgery)  - Google ads - $500  
Targeting - 20 miles around the office + Staten Island - Exclude all of New York

Thanks Shane. 
Shane Quast, Medstar
On it!
Shane Quast, Medstar
Please let me know when LPs are ready to go. 
whitney.zelig@gmail.com, Medstar
we have a new landing pages  Hector Mota, Operations Manager at Medstar Hector  
Shane Quast, Medstar
Chris Zelig, Medstar Chris Should I write copy for blepharoplasty? I don't have anything to pull from. 
Chris Zelig, Medstar
Melissa Zelig, Medstar Melissa  - can you please write ad copy for this and send to shane
Hector Mota, Operations Manager at Medstar
Any updates on the Facebook campaigns Shane?
Shane Quast, Medstar
I was waiting on account access. I see that we have access now. I'll get it set up. 
Hector Mota, Operations Manager at Medstar
Melissa Zelig, Medstar Melissa  
Following up with you. Shane is still waiting for the Blepharoplasty ad copy. 
Can you please let us know when you will have it ready?
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
Good morning.

Chris said that he saw really good results for the number of calls Eltra Self was getting. 
He noticed that on some campaigns, we had to accept the calls terms and use in order to get it to work. 
What is the best way that we can make sure all the accounts have the ability to click on the phone call button. 

And the best way to generate more phone calls?
On Eltra Self, this was a really great source of leads. 
Shane Quast, Medstar
I've been making it part of the standard procedures when setting up accounts to enable click to call tracking. 

The one major issue I have is that if a website uses CallRail, Click to Call tracking on Google won't work. 
Hector Mota, Operations Manager at Medstar
That may be a problem then since we sell that service - Callrail - to clients. 
I will let Chris know. 
Thanks. 
Shane Quast, Medstar
I haven't seen callrail report any calls back to google in a really, really long time. I don't think it works properly
Hector Mota, Operations Manager at Medstar
We may need to open a ticket with Callrail. 
Should I open a ticket to find out Shane?
What do you suggest?
Shane Quast, Medstar
Just hold off until we talk to Chris
Chris Zelig, Medstar
Shane, call me when youre free after the holidays so we can discuss 
Shane Quast, Medstar 👍
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
Good morning. 
Giving you a heads up that Chris turned off the expanded reach campaigns. 
Newton wanted to reduce the budgets. 
Shane Quast, Medstar
Do we have a new budget? 
Hector Mota, Operations Manager at Medstar
Shane, good morning.
This is what I found on Chris emails -


I cut down your CS to $1500. Any less you're really not in the game. Dermal fillers is at $1000. It is performing well. I can turn it off. I wouldn't reduce it more than $750. Bleph is only spending $500 and converting well. So either turn it off or leave the spend where it is. Let me know you are the boss. 

I will let you know if and when Newton responds. 
Shane Quast, Medstar
ok, give me a heads up when the budget is finalized. 
Hector Mota, Operations Manager at Medstar
Shane, I believe that the email above is the budget now. 
Coolsculpting - $1,500 on Google ads
Dermal Fillers - $1,000 on Google ads
Blethroplasty - $500 on Google ads
Shane Quast, Medstar
On it, thank you
Shane Quast, Medstar
Shane Quast completed this to-do.