Emana Medical - www.emanamedical.com - 🔴 SEO client 🔴 - IA

Website Design + Development * Digital Marketing Set Up Service * Digital Marketing Monthly Management Service

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Elizabeth Ruffa Elizabeth R. Sydney Metz, Client Success Manager  Sydney M.
Due on
Notes
These two pages are being built directly on the client's website with demo content. Shouldn't take too much time. Please edit as a high priority. Trying to get live by Friday. Thank you both so much!

The URLs to audit:
https://emanamedical.com/emsculpt-neo-2/
https://emanamedical.com/thank-you/emsculptneo/
https://emanamedical.com/morpheus8-radiofrequency-microneedling-2/
https://emanamedical.com/thank-you/morpheus-8/

Login Credentials:
https://emanamedical.com/wp-admin/
user - Emana
password - Em@^@123!@#

*Remember: Refer to the Web Dev Task and Client Spreadsheet for special notes. Always check all pages from the back-end, check mobile, desktop, and confirmation pages. Watch for inconsistencies on all versions. 

Elizabeth Ruffa Elizabeth - 

Phone (Desktop, Mobile, & Confirmation)
  • Check phone number is correct (hyperlink + body of text view)
  • Add phone number + hyper- link the phone number when the body of text mentions calling the spa.
  • Click phone number linking and make sure it matches when it pops up tel:+1xxxxxxxxxx *Here is the code, be sure to replace #  <a href="tel:+16173041965">617-304-1965</a>  
Grammar & Claims 
  • Check to spell and grammar and mentions of the spa. *Any edits made must be made on confirmation as well.
  • Check FDA claims (i.e. approved vs Cleared - approved is for medication/injectable primarily)
Links
  • Check social icons are linked correctly and that they open in separate window. *If not, update. 
  • Click all buttons to make sure they are anchored (linked to page or forms) *if not, update, or task to anchor where they should
  • Check internal & outbound links on pages to make sure no links are broken (404),*if they are, find an appropriate replacement link.
  • Hyper links font color matches spa theme and is readable/visible.
Location/Map
  • Make sure the address is correct
  • Click on the map/address to be sure it is connected to Google Map Pack
Imagery 
  • Stacked before & after images *Take note of how many or if any are there too, ideally want 5-6 images b&a's. 
Note: Will you please check if they have a privacy policy on their page someplace already? If not, please notate.


Sydney Metz, Client Success Manager  Sydney  
Imagery (Mobile, Desktop, & Confirmation)
  • Check justification/balance of space around/between images + text
  • Overlaid text is readable 
Gravity Forms & Pop-ups (Mobile, & Desktop)
  • Offers are consistent in all forms. (Offer is the boldest/biggest text)
  • AD landing pages have bolded text on the offers and click buttons.
  • Buttons say “get coupon” if there is an offer.
  • Make sure Landing Pages with Offers have pop-ups or assign them if not.
  • Make sure Blogs have a separate lead form. 
Offers (Mobile, & Desktop)
  • Check pop-ups and gravity forms and images are consistent (across all platforms on: Set Up Web task, Onboarding, and spreadsheet.)
  • Check buttons & imagery are bold and catching. 
  • Disclaimers mention the offer *provide it in the edit task if not. 
Videos (Mobile, Desktop, & Confirmation)
  • Needs to be a lightbox pop-up - not directly embedded.

Comments & Events

Sydney Metz, Client Success Manager
This is all I have for this. It looks great Alyssa Workman, Medstar Alyssa  !!

  • Emsculpt NEO Page: Hero Image looks better cut on the confirmation page than on the main LP.
  • Shouldn't there be a space between Morpheus and 8? "Morpheus8" or "Morpheus 8"?
Alyssa Workman, Medstar Hooray!
Alyssa Workman, Medstar Morpheus8
Alyssa Workman, Medstar <--Officially
Alyssa Workman, Medstar but use both
Alyssa Workman, Medstar for SEO
Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa please see my edits/notes below. Thanks

Phone (Desktop, Mobile, & Confirmation)
  • Checked/Good
Grammar & Claims 
  • I don't see any Emsculpt badges or Morpheus8 badges or top rated med spa ?
  • Should I add the disclaimer on Emsculpt $600 off new client gravity form
    • Disclaimer: "Must be a new client and purchase a minimum of 4 treatments to qualify for $600 Off an Emsculpt NEO package. Cannot be combined with other offers. "
  • Should I add the disclaimer on the Morpheus8 new client gravity form?
    • Disclaimer: "Must be a new client to qualify for $250 off Morpheus8 microneedling treatment. Cannot be combined with other offers."
Links
  • I don't see any social icons on the pages listed above to audit. Should I add them? 
Location/Map
  • Checked/Fixed - Alyssa Workman, Medstar Alyssa please make sure I did this correct please
Imagery 
  • 6 B/A 
Privacy Policy
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Elizabeth Ruffa Elizabeth yes please add the disclaimers if you can. Please do add social links if you know how and know the url. Please update your comment so I know you did.

I'll get the badges sorted out.
Thank you!
Elizabeth Ruffa
Alyssa Workman, Medstar Alyssa  
Do the disclaimers go underneath the Get Coupon button? Where the "By submitting this form you agree to be contacted via phone/text/email." is? 

I know how to add the url for the social icon but I don't think what I am doing to add the icons is right? Can you show me? Maybe in a video so I can save it.
Alyssa Workman, Medstar no
Alyssa Workman, Medstar I'll text you
Alyssa Workman, Medstar

Elizabeth Ruffa Elizabeth We don't need to zoom about this one other than I need clarification about the maps, see my notes in yellow, I looked more closely and the disclaimers will need to be added by Kristabel, they will take a little more work and she can do it more quickly.
Links
  • I don't see any social icons on the pages listed above to audit. Should I add them? - When pages go live, they will be there, they are in draft because this is being built on the clients site directly. 
Location/Map
  • Checked/Fixed - Alyssa Workman, Medstar Alyssa please make sure I did this correctly - Can you please clarify where? 
Privacy Policy
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.