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From the list: Digital Marketing Campaigns & Set Up

✔ High Lead Cost - Emsculpt NEO $487.34

Jayjay added this on Oct 12, 2023
Completed Oct 30, 2023 by Chris Z.

Assigned to: Chris Z. Ivonne A.
Notes: Issue: Cost per lead too high for this week. There's a huge jump from $73.57 to $487.34 for this week.

Lead count: 1
Conversion rate: last 7 days: 1.54% last 14 days 6.20%
Cost Per Lead: last 7 days: $487.34 last 14 days $125.29
Cost per Click 7 days: $7.50 last 14 days $7.77

Landing page listed in ads: https://go.evexiamedspa.com/emsculpt-neo/
Landing page you land on when clicking ad: https://go.evexiamedspa.com/emsculpt-neo/
Yes Offer matches ads and landing page
GTM: GTM-KRQ44LM Yes GTM is correct
Ad account number: 907-152-1796
Yes popup and gravity form both submit quickly and direct to confirmation page
Confirmation page: https://go.evexiamedspa.com/c/emsculpt-neo/
Website landing page loading speed:
Google Page Insight 2.1 s
Pingdom 1.45 s
Lead Reporting: Equal number of leads on paid report as in lead sheet
Strong ad restriction: No ads are not strongly restricted
Website optimization's checklist: Yes website meets all optimization standards
Targeting: 15 miles with no exclusions

Ivonne Ackerman

Jayjay

good find! So it appears like nothing is wrong right? CAn you please keep an eye on it next week to see if it goes back down?

Got it 😊

Oct 14, 2023 at 9:14 AM Notified 2 people

Chris Zelig completed this to-do.

Oct 30, 2023 at 12:45 AM