✔ Create Facebook/IG Ad creatives (if needed) - (CSM)
Completed by Emily
- Assigned to
-
Brittany R.
Hannah
- Notes
-
Brittany
Content Google Drive link: https://drive.google.com/drive/folders/1l5QznGimp38eH_5i5AjhbSHtTOEIir2h
Platform - MetaService - CoolSculptingSpecial - 50% off *disclaimer off a package of 8
Reference site - https://expressionsmd.com/
Competitors Map (40 miles minimum): None
Design Notes, etc: Here are some unique factors to use in their ad copy #3 provider in the state for Coolsculpting, #1 provider in the state for CoolTone, Physician performed treatments
Platform - MetaService - BotoxSpecial - $150 for 15 units *New Client Special
Reference site - https://expressionsmd.com/
Competitors Map (40 miles minimum): None
Design Notes, etc: Here is something unique to use in their ad copy Physician performed treatments
Platform - MetaService - Laser Facial (Moxi)Special - $500 off a package of 3 *New Client Special
Reference site - https://expressionsmd.com/
Competitors Map (40 miles minimum): None
Design Notes, etc: Here is something unique to use in their ad copy Physician performed treatments
Resource: AD Copy Examples
--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'
Botox:
Moxi:
CoolSculpting Elite:
Her daughter will be in town in a few weeks and they are going to shoot more content for us to use in the future but for now let's use what they have.
Let me know if you have anymore questions, thanks!
Thanks !
It looks like they added more botox and moxi content but I don't want to create additional work for yall when we already finished them